Skip to content

Shakti Mat

soft demand (-27.7% this quarter) — Shakti Mat doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 53Growth 11Conversion 54Competition 19Returns 90Price range 90Avg price 90Brand share 32Review moat 63Quality gap 52
This niche Category average

Is Shakti Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shakti Mat is a £336K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Shakti Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.7% over the last 90 days and 4.5% of searches end in a purchase.

£336K

revenue / yr

Units sold / yr15K
Search volume / yr-27.7%355K
Conversion rate4.5%
Avg price£20.95

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 23
Top-5 product click share77%
Open market14%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews983

Top Shakti Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£34K£67K£101K£134K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • ROMIX35%
  • PRO 11 WELLBEING23%
  • CWRFZ18%
  • ShaktiMat6%
  • Pure Health4%
  • MS Pro4%
  • Open — no brand owns it (3 brands, 10%)

Shakti Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume355KCVR4.5%Products14Brands9Top 5 Brands86%OOS Rate8.2%Rating4.4★Reviews983Avg BSR#15
15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Top Shakti Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • acupressure mat94K/yr
  • shakti mat85K/yr
  • acupuncture mat54K/yr
  • acupressure mats40K/yr
  • shakti mat uk25K/yr
  • spike mat11K/yr
  • shakti9K/yr
  • acupuncture mat and pillow8K/yr
  • pranamat6K/yr
  • bed of nails acupressure mat5K/yr

What reviews say buyers love and hate about Shakti Mat

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall18%

Good quality

Value For Money17%

Great value

Sleep Quality10%

Helps with my sleep

Ease Of Use8%

Easy to use

Muscle Pain Relief5%

helping with the back pain

What buyers complain about

70% of reviews
Quality-Overall15%

Cheap rubbish

Comfort-Overall13%

It can be a little uncomfortable initially

Size-Overall10%

Too small short spikes not as on the picture

Value For Money8%

Expensive for what it is

Pain Relief-Overall8%

In fact it was absolute torture

Shakti Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
18%
2Size-Overall
17%
3Quality-Overall
14%
4Pain Relief-Overall
8%
5Sharpness
6%

Common Shakti Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shakti Mat 47/100 on Amazon United Kingdom — Skip it. The niche generates £336K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -27.7% over the last 90 days.
Search demand for Shakti Mat on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.5× the quietest.