Sex Oil
soft demand (-33.1% this quarter) — Sex Oil doesn't clear our bar today.
Flapen Score
Is Sex Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sex Oil is a £55K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 46/100.
Sex Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -33.1% over the last 90 days and 8.2% of searches end in a purchase.
£55K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Sex Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Naissance Knotty But Nice Sensual Massage Oil for Date Night Arousal Aphrodisiac Lubricant Sex Body Oil 250ml
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 5,110
- Age
- 15y ago
Durex 2-in-1 Ylang Ylang Massage & Water-Based Lube 200 ml Sensual Aromatherapy Smooth Silky Ideal for Couples Long-Lasting Non-Sticky Skin-Friendly Easy Clean
- Price
- £6.78
- Rating
- 4.4/5
- Reviews
- 28,840
- Age
- 15y ago
Vibratissimo Coconut - Exotic Massage Oil with Coconut Love Oil Erotic Oil 100 ml
- Price
- £7.18
- Rating
- 4.3/5
- Reviews
- 4,255
- Age
- 3y ago
Me You Us Love Secret Massage Oil 150ml Luxurious Romantic Body Oil for Couples Sensual Moisturising Blend with Captivating Aroma Skin Softening & Nourishing Formula for Intimate Massage
- Price
- £6.62
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 4y ago
Durex Play Massage 2-in-1 Aloe Vera Lube 200 ml
- Price
- £6.57
- Rating
- 4.5/5
- Reviews
- 8,362
- Age
- 17y ago
Trending
90-day click momentum
AVD Organics Sensual Massage Oil 236 ml - Intimate Moments & Enhanced Stimulation | Massage Oils for Date Night | Ideal for Full Body & Muscle Massage | for Women & Men - 8 fl .oz
- Price
- £8.25
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 8mo ago
YES OB Organic Oil-Based Personal Lubricant & Massage Oil 80ml | Dual-Purpose Plant-Oil Intimate Lubricant | Certified Organic Hormone & Glycerine Free
- Price
- £12.08
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 10y ago
Massage Oil for Date Night Natural & Unscented 2-in-1
- Price
- £19.96
- Rating
- 4.1/5
- Reviews
- 144
- Age
- 12y ago
Durex Play Massage 2-in-1 Aloe Vera Lube 200 ml
- Price
- £6.57
- Rating
- 4.5/5
- Reviews
- 8,362
- Age
- 17y ago
Pure World 100ml Sensual Massage Oil. Indulge Your Senses with Sensual Luxurious Massage Oil. with Jasmine Oil Rose Oil and Sandalwood Oil Made in the UK
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 7mo ago
Newest
by launch datePure World 100ml Sensual Massage Oil. Indulge Your Senses with Sensual Luxurious Massage Oil. with Jasmine Oil Rose Oil and Sandalwood Oil Made in the UK
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 7mo ago
AVD Organics Sensual Massage Oil 236 ml - Intimate Moments & Enhanced Stimulation | Massage Oils for Date Night | Ideal for Full Body & Muscle Massage | for Women & Men - 8 fl .oz
- Price
- £8.25
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 8mo ago
DAZINER Strawberry Flavoured Lube Intimate Gel 200ml Massage Oil lubricants & Licks lube for Women Water Based lubricating Gel for Women Sex lube (Strawberry)
- Price
- £4.94
- Rating
- 3.0/5
- Reviews
- 16
- Age
- 1y ago
Aphrodisiac Massage Oil for Couples - Massage Oils for Date Night - Massage Oil for Massage Therapy -Aromatherapy Oil for Intimate Moments -Aphrodisiac Massage Oils - Muscle Relaxer Oils 8.45 Fl Oz.
- Price
- £12.58
- Rating
- 3.9/5
- Reviews
- 67
- Age
- 1y ago
Vibratissimo Coconut - Exotic Massage Oil with Coconut Love Oil Erotic Oil 100 ml
- Price
- £7.18
- Rating
- 4.3/5
- Reviews
- 4,255
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
76
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
28%
- Durex23%
- Naissance22%
- Vibratissimo14%
- Me You Us7%
- LAST TOUCH4%
- DAZINER3%
Sex Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Sex Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sex oil18K/yr
- massage lube7K/yr
- sex oil safe for internal use8K/yr
- intimate massage oil and lubricant6K/yr
- durex massage lube 2-in-1 lubricant6K/yr
- intimate massage oil4K/yr
- massage oil sex8K/yr
- sensual massage oil and sex lubricant6K/yr
- erotic massage oil5K/yr
- sex massage oils and lubes5K/yr
What reviews say buyers love and hate about Sex Oil
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Lovely smelling massage oil”
“Amazing Quality”
“Silky Smooth”
“The best lube I have used so far”
“Does the job”
What buyers complain about
62% of reviews“Leaves weird smell for prolonged time”
“Gets very sticky”
“it appears definitely was leakage from one of them maybe was during the transportation process”
“irritating”
“will not dry out or Evapor8”
Sex Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sex Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
