Sex Oil
FailDemand is soft, at -33.1% this quarter, so Sex Oil is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £55K/yr83K searches / yr
- 90-day growth
- -33.1%search demand this quarter
- Competition
- 55%top-5 click share · 18 brands · 76 sellers
Flapen Score
Sex Oil against its category
The dotted line is the Health & Personal Care average. Past it, Sex Oil is stronger. Inside it, weaker.
Market
The Sex Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sex Oil 83K times last year and spent an estimated £55K. The top 5 brands take 69% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -33.1%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £55Ka year
- Top search term
- sex oil18K searches a year
02 · Price
A sale here is worth £8.06.
Listings sell for £8.06 on average, from £4.94 to £19.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.06 that is £806 to £2K a year per listing.
- Average price
- £8.06under the $15 to $100 sweet spot
- Price range
- £4.94–£19.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £806–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #26 within Sex & Sensuality. It carries 7,913 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #26in Sex & Sensuality
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,913per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Sex Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Naissance Knotty But Nice Sensual Massage Oil for Date Night Arousal Aphrodisiac Lubricant Sex Body Oil 250ml
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 5,110
- Age
- 15y ago

Durex 2-in-1 Ylang Ylang Massage & Water-Based Lube 200 ml Sensual Aromatherapy Smooth Silky Ideal for Couples Long-Lasting Non-Sticky Skin-Friendly Easy Clean
- Price
- £6.78
- Rating
- 4.4/5
- Reviews
- 28,840
- Age
- 15y ago

Vibratissimo Coconut - Exotic Massage Oil with Coconut Love Oil Erotic Oil 100 ml
- Price
- £7.18
- Rating
- 4.3/5
- Reviews
- 4,255
- Age
- 3y ago

Me You Us Love Secret Massage Oil 150ml Luxurious Romantic Body Oil for Couples Sensual Moisturising Blend with Captivating Aroma Skin Softening & Nourishing Formula for Intimate Massage
- Price
- £6.62
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 4y ago

Durex Play Massage 2-in-1 Aloe Vera Lube 200 ml
- Price
- £6.57
- Rating
- 4.5/5
- Reviews
- 8,362
- Age
- 17y ago
Trending
estimated 90-day click momentum
AVD Organics Sensual Massage Oil 236 ml - Intimate Moments & Enhanced Stimulation | Massage Oils for Date Night | Ideal for Full Body & Muscle Massage | for Women & Men - 8 fl .oz
- Price
- £8.25
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 8mo ago

YES OB Organic Oil-Based Personal Lubricant & Massage Oil 80ml | Dual-Purpose Plant-Oil Intimate Lubricant | Certified Organic Hormone & Glycerine Free
- Price
- £12.08
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 10y ago

Massage Oil for Date Night Natural & Unscented 2-in-1
- Price
- £19.96
- Rating
- 4.1/5
- Reviews
- 144
- Age
- 12y ago

Durex Play Massage 2-in-1 Aloe Vera Lube 200 ml
- Price
- £6.57
- Rating
- 4.5/5
- Reviews
- 8,362
- Age
- 17y ago

Pure World 100ml Sensual Massage Oil. Indulge Your Senses with Sensual Luxurious Massage Oil. with Jasmine Oil Rose Oil and Sandalwood Oil Made in the UK
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 7mo ago
Newest
by launch date
Pure World 100ml Sensual Massage Oil. Indulge Your Senses with Sensual Luxurious Massage Oil. with Jasmine Oil Rose Oil and Sandalwood Oil Made in the UK
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 7mo ago

AVD Organics Sensual Massage Oil 236 ml - Intimate Moments & Enhanced Stimulation | Massage Oils for Date Night | Ideal for Full Body & Muscle Massage | for Women & Men - 8 fl .oz
- Price
- £8.25
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 8mo ago

DAZINER Strawberry Flavoured Lube Intimate Gel 200ml Massage Oil lubricants & Licks lube for Women Water Based lubricating Gel for Women Sex lube (Strawberry)
- Price
- £4.94
- Rating
- 3.0/5
- Reviews
- 16
- Age
- 1y ago

Aphrodisiac Massage Oil for Couples - Massage Oils for Date Night - Massage Oil for Massage Therapy -Aromatherapy Oil for Intimate Moments -Aphrodisiac Massage Oils - Muscle Relaxer Oils 8.45 Fl Oz.
- Price
- £12.58
- Rating
- 3.9/5
- Reviews
- 67
- Age
- 1y ago

Vibratissimo Coconut - Exotic Massage Oil with Coconut Love Oil Erotic Oil 100 ml
- Price
- £7.18
- Rating
- 4.3/5
- Reviews
- 4,255
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
76
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 94%
Open market
28%
- Durex23%
- Naissance22%
- Vibratissimo14%
- Me You Us7%
- LAST TOUCH4%
- DAZINER3%
Demand
Sex Oil search demand
Weekly searches over the year. Pick a range.
Search terms
Top Sex Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sex oil18K/yr
- massage lube7K/yr
- sex oil safe for internal use8K/yr
- intimate massage oil and lubricant6K/yr
- durex massage lube 2-in-1 lubricant6K/yr
- intimate massage oil4K/yr
- massage oil sex8K/yr
- sensual massage oil and sex lubricant6K/yr
- erotic massage oil5K/yr
- sex massage oils and lubes5K/yr
Reviews and returns
What reviews say buyers love and hate about Sex Oil
We read the reviews and the return reasons for every product selling here.
“Leaves weird smell for prolonged time”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sex Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









