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Sex Games

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -29.8% this quarter, so Sex Games is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£42K/yr257K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
38%top-5 click share · 30 brands · 46 sellers

Flapen Score

Sex Games against its category

The dotted line is the Health & Personal Care average. Past it, Sex Games is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sex Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sex Games 257K times last year and spent an estimated £42K. The top 5 brands take 50% of clicks. Demand peaks in Feb–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
1.5%
Market size, estimated
£42Ka year
Peak month
December3.4× the quietest month
Top search term
sex games156K searches a year

02 · Price

A sale here is worth £11.04.

Listings sell for £11.04 on average, from £3.45 to £22.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.04 that is £0 to £1K a year per listing.

Average price
£11.04under the $15 to $100 sweet spot
Price range
£3.45–£22.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #244 within Sex & Sensuality. It carries 439 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#244in Sex & Sensuality
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
439per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sex Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

46

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

38%

Top 20: 87%

Open market

45%

  • Rosafinal24%
  • Carta Sutra7%
  • Generic7%
  • MONOGAMY6%
  • Freak Or Drink6%
  • AMEHOAT5%

Demand

Sex Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Sex Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sex games156K/yr
  • sex game52K/yr
  • adult sex games16K/yr
  • sex games for couples13K/yr
  • couples sex games10K/yr
  • sex gifts9K/yr

Reviews and returns

What reviews say buyers love and hate about Sex Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.29

Having said that, I must admit, I was a little disappointed with the quality of the cards

Poor quality

Absolutely rubbish

Value For Money12%0.00

Pricing at £10 is maybe a bit steep for what they are though

A little over priced for what it is

The price isnt much either for what you get

Fun/Entertainment Experience11%+4.25

This is not a game

This game is definitely not for the faint hearted or the easily embarrassed

your partner not suitable for children

Size-Overall8%−0.05

Game smaller than my hand avoid

The packaging is small

the pieces are smaller than a standard size stacking game

Durability5%−0.08

It killed an evening anyway

Love

Fun/Entertainment Experience51%+4.25

Amazing fun

Fun game

entertaining

Quality-Overall14%−0.29

Quality Design & Craftsmanship: The cards themselves are nicely made with clear

Good quality -

Good quality cards

Value For Money6%0.00

Great value for money

good value

Good value

Ease Of Use5%−0.01

easy to use

easy to understand

Its very easy to play

Trivia Games4%+0.16

fun card game for couples to play together to spice up an evening together

The cards are well thought out, with a good balance between light-hearted questions and more daring prompts, so it never feels awkward or over the top

Easygoing Couples Game with Fun Prompts

Return

0.6% Return rate 32% Fixable by listing

Advertised Vs Actual Product27%▅▄▆▆█▁

This is not a game

the pictures aren't as explicit as one would think

Value For Money13%▃█▂▁▄▁

Pricing at £10 is maybe a bit steep for what they are though

A little over priced for what it is

The price isnt much either for what you get

Quality-Overall13%▃▂▄█▆▅

Having said that, I must admit, I was a little disappointed with the quality of the cards

Poor quality

Absolutely rubbish

Functionality-Overall8%▅▂▁▁▁█
Material Quality7%▁▁█▁▁▁

FAQ

Common Sex Games questions

Answered from the same tracked data.