Skip to content

Sex Game

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -28.4% this quarter, so Sex Game is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£88K/yr326K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
44%top-5 click share · 22 brands · 31 sellers

Flapen Score

Sex Game against its category

The dotted line is the Health & Personal Care average. Past it, Sex Game is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sex Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sex Game 326K times last year and spent an estimated £88K. The top 5 brands take 58% of clicks. Demand peaks in Feb–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
2.5%
Market size, estimated
£88Ka year
Peak month
December3.1× the quietest month
Top search term
sex games for adults couples only general89K searches a year

02 · Price

A sale here is worth £10.80.

Listings sell for £10.80 on average, from £3.45 to £22.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.80 that is £1K to £3K a year per listing.

Average price
£10.80under the $15 to $100 sweet spot
Price range
£3.45–£22.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #217 within Sex & Sensuality. It carries 404 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#217in Sex & Sensuality
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
404per listing
Listings tracked
28

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sex Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

31

Est. top-5 brand share

58%

Top 20: 98%

Est. top-5 click share

44%

Top 20: 88%

Open market

37%

  • Rosafinal29%
  • DORIMI11%
  • CoupleClub8%
  • Gift Republic6%
  • Freak Or Drink5%
  • Carta Sutra4%

Demand

Sex Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Sex Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sex games for adults couples only general89K/yr
  • sex games naughty for adults only18K/yr
  • sex game52K/yr
  • erotiic games for couple22K/yr
  • sex cards for adults couples36K/yr
  • sex cards20K/yr
  • adult sex games16K/yr
  • sex games for couples13K/yr
  • couples sex games10K/yr
  • sex games for adults couples bed36K/yr

Reviews and returns

What reviews say buyers love and hate about Sex Game

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Fun/Entertainment Experience”
12%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Game smaller than my hand avoid”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sex Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data