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Sex Game

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -28.4% this quarter, so Sex Game is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£88K/yr326K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
44%top-5 click share · 22 brands · 31 sellers

Flapen Score

Sex Game against its category

The dotted line is the Health & Personal Care average. Past it, Sex Game is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sex Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sex Game 326K times last year and spent an estimated £88K. The top 5 brands take 58% of clicks. Demand peaks in Feb–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
2.5%
Market size, estimated
£88Ka year
Peak month
December3.1× the quietest month
Top search term
sex games for adults couples only general89K searches a year

02 · Price

A sale here is worth £10.80.

Listings sell for £10.80 on average, from £3.45 to £22.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.80 that is £1K to £3K a year per listing.

Average price
£10.80under the $15 to $100 sweet spot
Price range
£3.45–£22.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #217 within Sex & Sensuality. It carries 404 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#217in Sex & Sensuality
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
404per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sex Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

31

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

44%

Top 20: 88%

Open market

37%

  • Rosafinal29%
  • DORIMI11%
  • CoupleClub8%
  • Gift Republic6%
  • Freak Or Drink5%
  • Carta Sutra4%

Demand

Sex Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Sex Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sex games for adults couples only general89K/yr
  • sex games naughty for adults only18K/yr
  • sex game52K/yr
  • erotiic games for couple22K/yr
  • sex cards for adults couples36K/yr
  • sex cards20K/yr
  • adult sex games16K/yr
  • sex games for couples13K/yr
  • couples sex games10K/yr
  • sex games for adults couples bed36K/yr

Reviews and returns

What reviews say buyers love and hate about Sex Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.12

Game smaller than my hand avoid

Jenga doesnt come in its own box an the dominoes were small

The packaging is small

Value For Money11%−0.02

Pricing at £10 is maybe a bit steep for what they are though

A little over priced for what it is

The price isnt much either for what you get

Fun/Entertainment Experience10%+3.81

This is not a game

This game is definitely not for the faint hearted or the easily embarrassed

your partner not suitable for children

Thickness7%−0.07

Blocks are too thin

Thinner than average jenga block

Durability5%−0.10

It killed an evening anyway

Love

Fun/Entertainment Experience44%+3.81

Amazing fun

Fun game

entertaining

Quality-Overall16%−0.14

Quality Design & Craftsmanship: The cards themselves are nicely made with clear

Good quality -

Good quality cards

Value For Money6%−0.02

good value

Good value

Reasonably priced

Ease Of Use6%

easy to use

easy to understand

handy to have

Trivia Games5%+0.23

fun card game for couples to play together to spice up an evening together

The cards are well thought out, with a good balance between light-hearted questions and more daring prompts, so it never feels awkward or over the top

Easygoing Couples Game with Fun Prompts

Return

0.6% Return rate 45% Fixable by listing

Advertised Vs Actual Product30%▃▄▄▄█▃

This is not a game

the pictures aren't as explicit as one would think

Quality-Overall11%▃▁▅█▅▁
Functionality-Overall7%▁▃▁▁▁█
Value For Money7%▅█▂▁█▁

Pricing at £10 is maybe a bit steep for what they are though

A little over priced for what it is

The price isnt much either for what you get

Size-Overall7%▇█▃▁▁▁

Game smaller than my hand avoid

Jenga doesnt come in its own box an the dominoes were small

The packaging is small

FAQ

Common Sex Game questions

Answered from the same tracked data.