Sensory Toys

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £369K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

1.5%

Market size, estimated

£369Ka year

Peak month

December4.9× the quietest month

Top search term

sensory269K searches a year

Listings sell for £21.43 on average, from £3.41 to £362.08. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £21.43 that is £0 to £2K a year per listing.

Average price

£21.43inside the $15 to $100 sweet spot

Price range

£3.41–£362.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #87 within Medical Supplies & Equipment. It carries 1,269 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

96%

Out of stock, average day

5.1%

Average rank

#87in Medical Supplies & Equipment

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,269per listing

Listings tracked

116

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months