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Sensory Ear Plugs

Fail

The top 5 brands take 100% of clicks, so Sensory Ear Plugs is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£32K/yr73K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
71%top-5 click share · 5 brands · 6 sellers

Flapen Score

Sensory Ear Plugs against its category

The dotted line is the Health & Personal Care average. Past it, Sensory Ear Plugs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensory Ear Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sensory Ear Plugs 73K times last year and spent an estimated £32K. All 5 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
3.6%
Market size, estimated
£32Ka year
Peak month
November1.6× the quietest month
Top search term
flare earplugs15K searches a year

02 · Price

A sale here is worth £12.02.

Listings sell for £12.02 on average, from £4.76 to £23.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £12.02 that is £1K to £3K a year per listing.

Average price
£12.02under the $15 to $100 sweet spot
Price range
£4.76–£23.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Medical Supplies & Equipment. It carries 4,957 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#191in Medical Supplies & Equipment
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,957per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Sensory Ear Plugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • FLARE AUDIO65%
  • JUSTRVN11%
  • Loop9%
  • Dr.meter8%
  • HOYIO6%

Demand

Sensory Ear Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Sensory Ear Plugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flare earplugs15K/yr
  • in ear defenders5K/yr
  • discreet ear defenders5K/yr
  • flare audio9K/yr
  • calmer ear plugs8K/yr
  • flare calmer4K/yr
  • sensory ear plugs4K/yr
  • autism ear plugs4K/yr
  • in ear ear defenders4K/yr
  • adhd ear plugs4K/yr

Reviews and returns

What reviews say buyers love and hate about Sensory Ear Plugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.08

Also just incredibly overpriced

Not worth it

WASTE OF MONEY

Functionality-Overall12%−0.36

Didn't work

they also just dont work well

not very effective

Comfort-Overall12%+1.40

Incredibly uncomfortable

were painful because of that

when in the ear something felt super uncomfortable

Size-Overall12%−0.03

Are to small

these fall so short

Didnt fit

Quality-Overall6%+0.94

essentially not a great product

Cheap quality

High price for quality

Love

Comfort-Overall25%+1.40

Comfortable fit

Comfortable to wear

Comfortable and easy to put on

Quality-Overall13%+0.94

Good quality earbuds

Very good product- exactly as described

Amazing quality

Size-Overall11%−0.03

They fit securely

easy to fit

Easy fit

Sleep Quality9%+0.61

Comfortable for sleeping

Sleep quality improved

Good night's sleep

Value For Money8%−0.08

Good for the price

Value for money

Excellent value for money

Return

1.5% Return rate 33% Fixable by listing

Functionality-Overall33%▇▇▇█▇▇

Didn't work

they also just dont work well

not very effective

Size-Overall23%▆▇▇███

Are to small

these fall so short

Didnt fit

Comfort-Overall14%▇▆█▄▇█

Incredibly uncomfortable

were painful because of that

when in the ear something felt super uncomfortable

Quality-Overall8%▆█▆▅▇▅

essentially not a great product

Cheap quality

High price for quality

Advertised Vs Actual Product7%█▅▅▄█▅

Not as advertised

which is misleading

Disappointed with misleading product description

FAQ

Common Sensory Ear Plugs questions

Answered from the same tracked data.