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Sensory Ear Plugs

Fail

The top 5 brands take 100% of clicks, so Sensory Ear Plugs is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£32K/yr73K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
71%top-5 click share · 5 brands · 6 sellers

Flapen Score

Sensory Ear Plugs against its category

The dotted line is the Health & Personal Care average. Past it, Sensory Ear Plugs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensory Ear Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sensory Ear Plugs 73K times last year and spent an estimated £32K. All 5 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
3.6%
Market size, estimated
£32Ka year
Peak month
November1.6× the quietest month
Top search term
flare earplugs15K searches a year

02 · Price

A sale here is worth £12.02.

Listings sell for £12.02 on average, from £4.76 to £23.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £12.02 that is £1K to £3K a year per listing.

Average price
£12.02under the $15 to $100 sweet spot
Price range
£4.76–£23.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Medical Supplies & Equipment. It carries 4,957 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#191in Medical Supplies & Equipment
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,957per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Sensory Ear Plugs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • FLARE AUDIO65%
  • JUSTRVN11%
  • Loop9%
  • Dr.meter8%
  • HOYIO6%

Demand

Sensory Ear Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Sensory Ear Plugs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flare earplugs15K/yr
  • in ear defenders5K/yr
  • discreet ear defenders5K/yr
  • flare audio9K/yr
  • calmer ear plugs8K/yr
  • flare calmer4K/yr
  • sensory ear plugs4K/yr
  • autism ear plugs4K/yr
  • in ear ear defenders4K/yr
  • adhd ear plugs4K/yr

Reviews and returns

What reviews say buyers love and hate about Sensory Ear Plugs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Value For Money”
1.5%of orders come back
“Also just incredibly overpriced”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sensory Ear Plugs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data