Sensodyne Rapid Relief Toothpaste
FailThe top 5 brands take 100% of clicks, so Sensodyne Rapid Relief Toothpaste is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £468K/yr446K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 71%top-5 click share · 2 brands · 77 sellers
Flapen Score
Sensodyne Rapid Relief Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Sensodyne Rapid Relief Toothpaste is stronger. Inside it, weaker.
Market
The Sensodyne Rapid Relief Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sensodyne Rapid Relief Toothpaste 446K times last year and spent an estimated £468K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
14.9% of searches ended in a purchase last week.
Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £468K a year.
- Searches, last 12 months
- 446K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £468Ka year
- Top search term
- sensodyne toothpaste repair and protect156K searches a year
02 · Price
A sale here is worth £7.03.
Listings sell for £7.03 on average, from £2.41 to £16.11. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £7.03 that is £28K to £35K a year per listing.
- Average price
- £7.03under the $15 to $100 sweet spot
- Price range
- £2.41–£16.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £28K–£35K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #290 within Dental Care. It carries 1,629 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #290in Dental Care
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,629per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Sensodyne Rapid Relief Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sensodyne Repair and Protect Original Toothpaste for Sensitive Teeth Relief and Daily Protection Mint 75 ml
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 8y ago

Sensodyne Toothpaste Repair and Protect Teeth Whitening Toothpaste for Sensitive Teeth 75ml
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 2,282
- Age
- 5y ago

Sensodyne Rapid Relief Toothpaste Daily Fast Relief Sensitive Toothpaste for Sensitive Teeth Original Mint Flavour 75ml
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 6,872
- Age
- 8y ago

Sensodyne Clinical Protect Deep Clean Toothpaste 75ml
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago

Sensodyne Toothpaste Repair and Protect Sensitive Toothpaste for Sensitive Teeth Extra Fresh 75ml
- Price
- £3.30
- Rating
- 4.6/5
- Reviews
- 1,528
- Age
- 5y ago
Trending
90-day click momentum
Sensodyne Clinical Protect Deep Clean Toothpaste 75ml
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago

Sensodyne Clinical White Toothpaste for Sensitive Teeth Enamel Strengthening + Whitening Extra Fresh 4 × 75 ml
- Price
- £16.11
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago

Sensodyne Toothpaste Sensitivity Gum & Enamel Sensitive Toothpaste for Sensitive Teeth with Gums Problems and Enamel Repair Mint Flavour 75ml
- Price
- £3.09
- Rating
- 4.8/5
- Reviews
- 140
- Age
- 2y ago

Sensodyne Clinical Protect Active White Toothpaste 75ml
- Price
- £8.20
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago

Sensodyne Toothpaste Clinical White Teeth Whitening Toothpaste for Sensitive Teeth Stain Protector Mint Toothpaste Multipack 4 x 75ml
- Price
- £16.01
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 2y ago
Newest
by launch date
Sensodyne Clinical Protect Deep Clean Toothpaste 75ml
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago

Sensodyne Clinical Protect Active White Toothpaste 75ml
- Price
- £8.20
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago

Sensodyne Clinical White Toothpaste for Sensitive Teeth Enamel Strengthening + Whitening Extra Fresh 4 × 75 ml
- Price
- £16.11
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago

Sensodyne Toothpaste Clinical White Teeth Whitening Toothpaste for Sensitive Teeth Stain Protector Mint Toothpaste Multipack 4 x 75ml
- Price
- £16.01
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 2y ago

Sensodyne Toothpaste Sensitivity Gum & Enamel Sensitive Toothpaste for Sensitive Teeth with Gums Problems and Enamel Repair Mint Flavour 75ml
- Price
- £3.09
- Rating
- 4.8/5
- Reviews
- 140
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Sensodyne83%
- SENSODYNE PRONAMEL17%
Demand
Sensodyne Rapid Relief Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 3.7× · 7 of 12 months tracked
Search terms
Top Sensodyne Rapid Relief Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sensodyne toothpaste repair and protect156K/yr
- sensodyne clinical repair50K/yr
- sensodyne rapid relief toothpaste59K/yr
- sensodyne repair and protect toothpaste28K/yr
- sensodyne repair and protect33K/yr
- sensodyne clinical repair toothpaste13K/yr
- sensodyne gum and sensitivity toothpaste8K/yr
- sensodyne clinical repair deep clean8K/yr
- sensodyne repair10K/yr
- sensodyne rapid relief15K/yr
Reviews and returns
What reviews say buyers love and hate about Sensodyne Rapid Relief Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful toothpaste
my teeth are suffering
Given how delicate our gums are this product should NOT be sold at all
Weird after-taste
It tastes metallic
Awful Taste
Not whitening
Different colour. white to blue
changed the paste to a blue version which I dont like
Useless for sensitivity
It doesnt work for sensitive teeth anymore
For some reason it was making my teeth even more sensitive than they were before
Pricey
Pity its so expensive
Expensive
Love
helps keep teeth clean
Good for Sensitive Teeth
great for gum disease
great value
Good price
Good value for money
Helps with sensative teeth
Great for Sensitive Teeth
Helped my teeth sensitivity
Quality toothpaste
Excellent product
Good quality
helps with sensitive teeth
The whitening result was fantastic
Really good toothpaste to use along my whitening ones
Return
0.1% Return rate 48% Fixable by listing
Incorrect information
NOT THE SAME PRODUCT
Not as described
Not whitening
Different colour. white to blue
changed the paste to a blue version which I dont like
There seems to be nothing we can do about it because the whitening chemical has had to be taken out
Blue bland cheap paste with no good effects on whitening
Its wasn't repair and protect, just whitening for sensitive teeth
Awful toothpaste
my teeth are suffering
Given how delicate our gums are this product should NOT be sold at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensodyne Rapid Relief Toothpaste questions
Answered from the same tracked data.









