sensodyne rapid relief toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Market size
Good£468K£468K/yr · 446K searches
Review moat
Okay1,628.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.03avg listing price — sweet spot $15–$100
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.41–£16.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sensodyne rapid relief toothpaste is a £468K/yr Amazon United Kingdom market (446K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sensodyne rapid relief toothpaste market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- £562K–£703K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #290
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Sensodyne83%
- SENSODYNE PRONAMEL17%
Demand
Weekly Amazon search volume, last 29 weeks — -25.4% search growth over the last 90 days.Top sensodyne rapid relief toothpaste search terms
- sensodyne toothpaste repair and protect156K/yr
- sensodyne clinical repair50K/yr
- sensodyne rapid relief toothpaste59K/yr
- sensodyne repair and protect toothpaste28K/yr
- sensodyne repair and protect33K/yr
- sensodyne clinical repair toothpaste13K/yr
- sensodyne gum and sensitivity toothpaste8K/yr
- sensodyne clinical repair deep clean8K/yr
- sensodyne repair10K/yr
- sensodyne rapid relief15K/yr
Top sensodyne rapid relief toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sensodyne Repair and Protect Original Toothpaste for Sensitive Teeth Relief and Daily Protection Mint 75 ml
Sensodyne£3.364.6★2,015 rev
Sensodyne Toothpaste Repair and Protect Teeth Whitening Toothpaste for Sensitive Teeth 75ml
Sensodyne£3.354.6★2,282 rev
Sensodyne Rapid Relief Toothpaste Daily Fast Relief Sensitive Toothpaste for Sensitive Teeth Original Mint Flavour 75ml
SENSODYNE PRONAMEL£2.574.7★6,872 rev
Sensodyne Clinical Protect Deep Clean Toothpaste 75ml
Sensodyne£8.314.5★23 rev
Sensodyne Toothpaste Repair and Protect Sensitive Toothpaste for Sensitive Teeth Extra Fresh 75ml
Sensodyne£3.304.6★1,528 rev
Newest
by launch dateSensodyne Clinical Protect Deep Clean Toothpaste 75ml
Sensodyne£8.3123 rev
Sensodyne Clinical Protect Active White Toothpaste 75ml
Sensodyne£8.209 rev
Sensodyne Clinical White Toothpaste for Sensitive Teeth Enamel Strengthening + Whitening Extra Fresh 4 × 75 ml
Sensodyne£16.11325 rev
Sensodyne Toothpaste Clinical White Teeth Whitening Toothpaste for Sensitive Teeth Stain Protector Mint Toothpaste Multipack 4 x 75ml
Sensodyne£16.01272 rev
Sensodyne Toothpaste Sensitivity Gum & Enamel Sensitive Toothpaste for Sensitive Teeth with Gums Problems and Enamel Repair Mint Flavour 75ml
Sensodyne£3.09140 rev
Trending
90-day click momentumSensodyne Clinical Protect Deep Clean Toothpaste 75ml
Sensodyne£8.314.5★
Sensodyne Clinical White Toothpaste for Sensitive Teeth Enamel Strengthening + Whitening Extra Fresh 4 × 75 ml
Sensodyne£16.114.7★
Sensodyne Toothpaste Sensitivity Gum & Enamel Sensitive Toothpaste for Sensitive Teeth with Gums Problems and Enamel Repair Mint Flavour 75ml
Sensodyne£3.094.8★
Sensodyne Clinical Protect Active White Toothpaste 75ml
Sensodyne£8.204.1★
Sensodyne Toothpaste Clinical White Teeth Whitening Toothpaste for Sensitive Teeth Stain Protector Mint Toothpaste Multipack 4 x 75ml
Sensodyne£16.014.7★
What buyers say about sensodyne rapid relief toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“helps keep teeth clean”
“great value”
“Helps with sensative teeth”
“Quality toothpaste”
“helps with sensitive teeth”
“The taste is fresh”
“As advertised”
“The taste is fresh”
“Helps with sensitivity”
“It thoroughly cleans well”
What buyers complain about
“Awful toothpaste”
“Weird after-taste”
“Not whitening”
“Useless for sensitivity”
“Pricey”
“this toothpaste started irritating”
“Incorrect information”
“Contents is cheap”
“There seems to be nothing we can do about it because the whitening chemical has had to be taken out”
“Doesnt work”
Top return reasons
Common questions
- Is sensodyne rapid relief toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £468K/yr across 14 tracked products. 90-day search growth is -25.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the sensodyne rapid relief toothpaste niche?
- 2 brands and 77 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sensodyne rapid relief toothpaste?
- Top complaints mined from reviews: Oral Hygiene, Taste-Overall, Color. The return rate is 0.1%.
- What does it cost to enter the sensodyne rapid relief toothpaste niche?
- Listings span £2.41–£16.11; the average listing price is £7.03 (sweet spot $15–$100). The average incumbent carries 1,629 reviews — the moat a new listing must climb.