Skip to content

Sensodyne Rapid Relief Toothpaste

Fail

The top 5 brands take 100% of clicks, so Sensodyne Rapid Relief Toothpaste is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£468K/yr446K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
71%top-5 click share · 2 brands · 77 sellers

Flapen Score

Sensodyne Rapid Relief Toothpaste against its category

The dotted line is the Health & Personal Care average. Past it, Sensodyne Rapid Relief Toothpaste is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensodyne Rapid Relief Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sensodyne Rapid Relief Toothpaste 446K times last year and spent an estimated £468K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £468K a year.

Searches, last 12 months
446K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
14.9%
Market size, estimated
£468Ka year
Top search term
sensodyne toothpaste repair and protect156K searches a year

02 · Price

A sale here is worth £7.03.

Listings sell for £7.03 on average, from £2.41 to £16.11. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £7.03 that is £28K to £35K a year per listing.

Average price
£7.03under the $15 to $100 sweet spot
Price range
£2.41–£16.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£28K–£35K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #290 within Dental Care. It carries 1,629 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#290in Dental Care
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,629per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Sensodyne Rapid Relief Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£23K£47K£70K£94K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Sensodyne83%
  • SENSODYNE PRONAMEL17%

Demand

Sensodyne Rapid Relief Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26JanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 3.7× · 7 of 12 months tracked

Search terms

Top Sensodyne Rapid Relief Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensodyne toothpaste repair and protect156K/yr
  • sensodyne clinical repair50K/yr
  • sensodyne rapid relief toothpaste59K/yr
  • sensodyne repair and protect toothpaste28K/yr
  • sensodyne repair and protect33K/yr
  • sensodyne clinical repair toothpaste13K/yr
  • sensodyne gum and sensitivity toothpaste8K/yr
  • sensodyne clinical repair deep clean8K/yr
  • sensodyne repair10K/yr
  • sensodyne rapid relief15K/yr

Reviews and returns

What reviews say buyers love and hate about Sensodyne Rapid Relief Toothpaste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene11%+1.35

Awful toothpaste

my teeth are suffering

Given how delicate our gums are this product should NOT be sold at all

Taste-Overall9%−0.03

Weird after-taste

It tastes metallic

Awful Taste

Color9%−0.05

Not whitening

Different colour. white to blue

changed the paste to a blue version which I dont like

Tooth Sensitivity8%+0.30

Useless for sensitivity

It doesnt work for sensitive teeth anymore

For some reason it was making my teeth even more sensitive than they were before

Value For Money6%+1.69

Pricey

Pity its so expensive

Expensive

Love

Oral Hygiene23%+1.35

helps keep teeth clean

Good for Sensitive Teeth

great for gum disease

Value For Money15%+1.69

great value

Good price

Good value for money

Tooth Sensitivity14%+0.30

Helps with sensative teeth

Great for Sensitive Teeth

Helped my teeth sensitivity

Quality-Overall10%+0.08

Quality toothpaste

Excellent product

Good quality

Tooth Brightening10%+0.33

helps with sensitive teeth

The whitening result was fantastic

Really good toothpaste to use along my whitening ones

Return

0.1% Return rate 48% Fixable by listing

Advertised Vs Actual Product26%▅▃▄▄█▅

Incorrect information

NOT THE SAME PRODUCT

Not as described

Color17%▁▅▇██▃

Not whitening

Different colour. white to blue

changed the paste to a blue version which I dont like

Flavor9%▁▂▁█▇▁
Tooth Brightening8%▁█▅▁▃▄

There seems to be nothing we can do about it because the whitening chemical has had to be taken out

Blue bland cheap paste with no good effects on whitening

Its wasn't repair and protect, just whitening for sensitive teeth

Oral Hygiene8%█▃▆▁▁▃

Awful toothpaste

my teeth are suffering

Given how delicate our gums are this product should NOT be sold at all

FAQ

Common Sensodyne Rapid Relief Toothpaste questions

Answered from the same tracked data.