Sensitive Toothpaste
Sensitive Toothpaste shows searches that convert (19.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Is Sensitive Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sensitive Toothpaste is a £1.6M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Sensitive Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.1% over the last 90 days and 19.9% of searches end in a purchase.
£1.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Sensitive Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sensodyne Rapid Relief Toothpaste Daily Fast Relief Sensitive Toothpaste for Sensitive Teeth Original Mint Flavour 75ml
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 6,872
- Age
- 8y ago
Sensodyne Toothpaste Sensitive Daily Care Gentle Teeth Whitening Toothpaste for Everyday Care 75ml
- Price
- £1.88
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 19y ago
Sensodyne Repair and Protect Original Toothpaste for Sensitive Teeth Relief and Daily Protection Mint 75 ml
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 8y ago
Sensodyne Toothpaste Daily Care Sensitive Toothpaste for Sensitive Teeth Original Mint 75ml
- Price
- £1.80
- Rating
- 4.7/5
- Reviews
- 3,441
- Age
- 13y ago
Sensodyne Pronamel Gentle Whitening Toothpaste 75 ml
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 6,862
- Age
- 13y ago
Trending
90-day click momentum
Colgate Sensitive Instant Relief Whitening Toothpaste 75ml
- Price
- £2.42
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago
Colgate Sensitive Instant Relief Repair + Multi-Protection Toothpaste 4X 75ml Multipack - Instant Sensitivity Relief* - Cavity Protection + Gum Health - Repairs Sensitive Areas of Teeth**
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 753
- Age
- 1y ago
Sensodyne Clinical Protect Deep Clean Toothpaste 75ml
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago
Sensodyne Toothpaste Sensitivity Gum & Enamel Sensitive Toothpaste for Sensitive Teeth with Gums Problems and Enamel Repair Mint Flavour 75ml
- Price
- £3.09
- Rating
- 4.8/5
- Reviews
- 140
- Age
- 2y ago
Sensodyne Repair and Protect Original Toothpaste for Sensitive Teeth Relief and Daily Protection Mint 75 ml
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 8y ago
Newest
by launch dateColgate Sensitive Instant Relief Whitening Toothpaste 75ml
- Price
- £2.42
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago
Sensodyne Clinical Protect Deep Clean Toothpaste 75ml
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago
Colgate Sensitive Instant Relief Repair + Multi-Protection Toothpaste 4X 75ml Multipack - Instant Sensitivity Relief* - Cavity Protection + Gum Health - Repairs Sensitive Areas of Teeth**
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 753
- Age
- 1y ago
Sensodyne Clinical White Toothpaste for Sensitive Teeth Enamel Strengthening + Whitening Extra Fresh 4 × 75 ml
- Price
- £16.11
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago
Sensodyne Toothpaste Clinical White Teeth Whitening Toothpaste for Sensitive Teeth Stain Protector Mint Toothpaste Multipack 4 x 75ml
- Price
- £16.01
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
129
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
0%
- Sensodyne58%
- SENSODYNE PRONAMEL26%
- Colgate16%
- Open — no brand owns it (0%)
Sensitive Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.9×
Top Sensitive Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sensodyne toothpaste836K/yr
- sensitive toothpaste141K/yr
- colgate sensitive toothpaste111K/yr
- sensodyne95K/yr
- sensodyne clinical repair50K/yr
- toothpaste sensodyne58K/yr
- sensodyne rapid relief toothpaste59K/yr
- sensodyne whitening toothpaste37K/yr
- toothpaste sensitive19K/yr
- sensitive teeth toothpaste23K/yr
What reviews say buyers love and hate about Sensitive Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“it keeps my teethe very clean”
“Helped my teeth sensitivity”
“Good value for money”
“Usual good quality of Colgate”
“The whitening result was fantastic”
What buyers complain about
62% of reviews“my teeth are suffering”
“Awful Taste”
“Not worth it”
“I have terrible sensitive teeth”
“the ones I received are not white”
Sensitive Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sensitive Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
