Sensitive Toothpaste

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

19.9%

Market size, estimated

£1.6Ma year

Peak month

February1.9× the quietest month

Top search term

sensodyne toothpaste836K searches a year

Listings sell for £5.08 on average, from £1.77 to £16.11. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £5.08 that is £51K to £64K a year per listing.

Average price

£5.08under the $15 to $100 sweet spot

Price range

£1.77–£16.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

10,000–12,500

Revenue per listing a year

£51K–£64K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Dental Care. It carries 1,611 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#110in Dental Care

Average rating

4.64 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,611per listing

Listings tracked

29

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months