Sensitive Teeth Relief
FailThe top 5 brands take 100% of clicks, so Sensitive Teeth Relief is a Fail.
- Flapen Score
- 35 / 100Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 4835
- Market size
- £161K/yr205K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 86%top-5 click share · 3 brands · 56 sellers
Flapen Score
Sensitive Teeth Relief against its category
The dotted line is the Health & Personal Care average. Past it, Sensitive Teeth Relief is stronger. Inside it, weaker.
Market
The Sensitive Teeth Relief market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sensitive Teeth Relief 205K times last year and spent an estimated £161K. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 35 out of 100, a Fail.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.
- Searches, last 12 months
- 205K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £161Ka year
- Peak month
- June9.1× the quietest month
- Top search term
- sensodyne clinical repair50K searches a year
02 · Price
A sale here is worth £7.35.
Listings sell for £7.35 on average, from £2.41 to £16.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.35 that is £11K to £15K a year per listing.
- Average price
- £7.35under the $15 to $100 sweet spot
- Price range
- £2.41–£16.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #419 within Dental Care. It carries 1,792 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #419in Dental Care
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,792per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Sensitive Teeth Relief products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sensodyne Rapid Relief Toothpaste Daily Fast Relief Sensitive Toothpaste for Sensitive Teeth Original Mint Flavour 75ml
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 6,872
- Age
- 8y ago

Sensodyne Clinical Protect Deep Clean Toothpaste 75ml
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago

Sensodyne Clinical White Toothpaste for Sensitive Teeth Enamel Strengthening + Whitening Extra Fresh 4 × 75 ml
- Price
- £16.11
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago

Sensodyne Toothpaste Rapid Relief Teeth Whitening Toothpaste that Provides Relief from Sensitive Teeth 75ml
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 1,765
- Age
- 8y ago

Sensodyne Toothpaste Clinical White Teeth Whitening Toothpaste for Sensitive Teeth Stain Protector Mint Toothpaste Multipack 4 x 75ml
- Price
- £16.01
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 2y ago
Trending
90-day click momentum
Sensodyne Clinical Protect Deep Clean Toothpaste 75ml
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago

Sensodyne Clinical White Toothpaste for Sensitive Teeth Enamel Strengthening + Whitening Extra Fresh 4 × 75 ml
- Price
- £16.11
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago

Sensodyne Clinical Protect Active White Toothpaste 75ml
- Price
- £8.20
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago

Sensodyne Toothpaste Clinical White Teeth Whitening Toothpaste for Sensitive Teeth Stain Protector Mint Toothpaste Multipack 4 x 75ml
- Price
- £16.01
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 2y ago

Sensodyne Rapid Relief Toothpaste Daily Fast Relief Sensitive Toothpaste for Sensitive Teeth Original Mint Flavour 75ml
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 6,872
- Age
- 8y ago
Newest
by launch date
Sensodyne Clinical Protect Deep Clean Toothpaste 75ml
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago

Sensodyne Clinical Protect Active White Toothpaste 75ml
- Price
- £8.20
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago

Sensodyne Clinical White Toothpaste for Sensitive Teeth Enamel Strengthening + Whitening Extra Fresh 4 × 75 ml
- Price
- £16.11
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago

Sensodyne Toothpaste Clinical White Teeth Whitening Toothpaste for Sensitive Teeth Stain Protector Mint Toothpaste Multipack 4 x 75ml
- Price
- £16.01
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 2y ago

Sensodyne Toothpaste Repair and Protect Sensitive Toothpaste for Sensitive Teeth Extra Fresh 75ml
- Price
- £3.30
- Rating
- 4.6/5
- Reviews
- 1,528
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Sensodyne64%
- SENSODYNE PRONAMEL33%
- Biorepair3%
Demand
Sensitive Teeth Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 9.1×
Search terms
Top Sensitive Teeth Relief search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sensodyne clinical repair50K/yr
- sensodyne rapid relief toothpaste59K/yr
- sensodyne clinical repair toothpaste13K/yr
- sensodyne clinical repair deep clean8K/yr
- sensodyne rapid relief15K/yr
- sensodyne toothpaste clinical repair7K/yr
- sensodyne toothpaste rapid relief16K/yr
- sensitive teeth8K/yr
- sensitive teeth relief9K/yr
- sensodyne deep clean5K/yr
Reviews and returns
What reviews say buyers love and hate about Sensitive Teeth Relief
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not whitening
Different colour. white to blue
changed the paste to a blue version which I dont like
It coated the teeth more
I also did not find it gave much relief for sensitive teeth either :o
Sensitive Teeth
Priced similarly to dentist reccomended paste that didnt really work try this one
Expensive
Pricey
my teeth are suffering
This is not the same toothpaste
straight away I realised that the way it was treating my teeth was not the same as the previous
Contents is cheap
Rubbish
its just not as good
Love
Good toothepaste
its definitely helping with my sensitive gums
Toothfuly Great
Good value for money
Very reasonable price
Good price
Quality toothpaste
Excellent product
Good quality
Helped my teeth sensitivity
Great for Sensitive Teeth
Works great for sensitive teeth
Good whitener and for sensitivity too
worked well and stopped my sensitive teeth quickly
Really good toothpaste to use along my whitening ones
Return
0.1% Return rate 56% Fixable by listing
Not whitening
Different colour. white to blue
changed the paste to a blue version which I dont like
Priced similarly to dentist reccomended paste that didnt really work try this one
Expensive
Pricey
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensitive Teeth Relief questions
Answered from the same tracked data.









