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Sensitive Teeth Relief

Fail

The top 5 brands take 100% of clicks, so Sensitive Teeth Relief is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£161K/yr205K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
86%top-5 click share · 3 brands · 56 sellers

Flapen Score

Sensitive Teeth Relief against its category

The dotted line is the Health & Personal Care average. Past it, Sensitive Teeth Relief is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensitive Teeth Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sensitive Teeth Relief 205K times last year and spent an estimated £161K. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
10.7%
Market size, estimated
£161Ka year
Peak month
June9.1× the quietest month
Top search term
sensodyne clinical repair50K searches a year

02 · Price

A sale here is worth £7.35.

Listings sell for £7.35 on average, from £2.41 to £16.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.35 that is £11K to £15K a year per listing.

Average price
£7.35under the $15 to $100 sweet spot
Price range
£2.41–£16.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #419 within Dental Care. It carries 1,792 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#419in Dental Care
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,792per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Sensitive Teeth Relief products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£65K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

56

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Sensodyne64%
  • SENSODYNE PRONAMEL33%
  • Biorepair3%

Demand

Sensitive Teeth Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 9.1×

Search terms

Top Sensitive Teeth Relief search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sensodyne clinical repair50K/yr
  • sensodyne rapid relief toothpaste59K/yr
  • sensodyne clinical repair toothpaste13K/yr
  • sensodyne clinical repair deep clean8K/yr
  • sensodyne rapid relief15K/yr
  • sensodyne toothpaste clinical repair7K/yr
  • sensodyne toothpaste rapid relief16K/yr
  • sensitive teeth8K/yr
  • sensitive teeth relief9K/yr
  • sensodyne deep clean5K/yr

Reviews and returns

What reviews say buyers love and hate about Sensitive Teeth Relief

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Oral Hygiene”
14%of negative reviews mention “Color”
0.1%of orders come back
“Not whitening”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sensitive Teeth Relief questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data