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Sensitive Teeth Relief

Fail

The top 5 brands take 100% of clicks, so Sensitive Teeth Relief is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£161K/yr205K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
86%top-5 click share · 3 brands · 56 sellers

Flapen Score

Sensitive Teeth Relief against its category

The dotted line is the Health & Personal Care average. Past it, Sensitive Teeth Relief is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensitive Teeth Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sensitive Teeth Relief 205K times last year and spent an estimated £161K. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 35 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
10.7%
Market size, estimated
£161Ka year
Peak month
June9.1× the quietest month
Top search term
sensodyne clinical repair50K searches a year

02 · Price

A sale here is worth £7.35.

Listings sell for £7.35 on average, from £2.41 to £16.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.35 that is £11K to £15K a year per listing.

Average price
£7.35under the $15 to $100 sweet spot
Price range
£2.41–£16.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #419 within Dental Care. It carries 1,792 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#419in Dental Care
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,792per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Sensitive Teeth Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£65K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Sensodyne64%
  • SENSODYNE PRONAMEL33%
  • Biorepair3%

Demand

Sensitive Teeth Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 9.1×

Search terms

Top Sensitive Teeth Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensodyne clinical repair50K/yr
  • sensodyne rapid relief toothpaste59K/yr
  • sensodyne clinical repair toothpaste13K/yr
  • sensodyne clinical repair deep clean8K/yr
  • sensodyne rapid relief15K/yr
  • sensodyne toothpaste clinical repair7K/yr
  • sensodyne toothpaste rapid relief16K/yr
  • sensitive teeth8K/yr
  • sensitive teeth relief9K/yr
  • sensodyne deep clean5K/yr

Reviews and returns

What reviews say buyers love and hate about Sensitive Teeth Relief

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.10

Not whitening

Different colour. white to blue

changed the paste to a blue version which I dont like

Tooth Sensitivity12%

It coated the teeth more

I also did not find it gave much relief for sensitive teeth either :o

Sensitive Teeth

Value For Money9%+1.99

Priced similarly to dentist reccomended paste that didnt really work try this one

Expensive

Pricey

Oral Hygiene9%+1.15

my teeth are suffering

This is not the same toothpaste

straight away I realised that the way it was treating my teeth was not the same as the previous

Quality-Overall7%+0.27

Contents is cheap

Rubbish

its just not as good

Love

Oral Hygiene24%+1.15

Good toothepaste

its definitely helping with my sensitive gums

Toothfuly Great

Value For Money15%+1.99

Good value for money

Very reasonable price

Good price

Quality-Overall12%+0.27

Quality toothpaste

Excellent product

Good quality

Tooth Sensitivity12%

Helped my teeth sensitivity

Great for Sensitive Teeth

Works great for sensitive teeth

Tooth Brightening10%

Good whitener and for sensitivity too

worked well and stopped my sensitive teeth quickly

Really good toothpaste to use along my whitening ones

Return

0.1% Return rate 56% Fixable by listing

Advertised Vs Actual Product21%▅▁▅▂█▁
Color19%▁▄█▃▁▁

Not whitening

Different colour. white to blue

changed the paste to a blue version which I dont like

Maintenance And Repair10%▆▁▁█▁▁
Value For Money10%▇█▁▁▁▁

Priced similarly to dentist reccomended paste that didnt really work try this one

Expensive

Pricey

Size-Overall6%▁█▁▁▁▁

FAQ

Common Sensitive Teeth Relief questions

Answered from the same tracked data.