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Sensitive Mouthwash

Fail

The top 5 products take 100% of clicks, so Sensitive Mouthwash is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£86K/yr56K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 31 sellers

Flapen Score

Sensitive Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Sensitive Mouthwash is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensitive Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sensitive Mouthwash 56K times last year and spent an estimated £86K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
16.8%
Market size, estimated
£86Ka year
Peak month
September1.5× the quietest month
Top search term
sensodyne mouthwash26K searches a year

02 · Price

A sale here is worth £9.09.

Listings sell for £9.09 on average, from £1.95 to £29.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £9.09 that is £14K to £18K a year per listing.

Average price
£9.09under the $15 to $100 sweet spot
Price range
£1.95–£29.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Dental Care. It carries 2,024 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#105in Dental Care
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,024per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Sensitive Mouthwash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£52K£69K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

31

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sensodyne76%
  • SENSODYNE PRONAMEL12%
  • Listerine6%
  • Corsodyl5%

Demand

Sensitive Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sensitive Mouthwash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sensodyne mouthwash26K/yr
  • sensitive mouthwash11K/yr
  • sensodyne pronamel mouthwash8K/yr
  • sensodyne mouthwash for sensitive teeth4K/yr
  • pronamel mouthwash4K/yr
  • sensitive teeth mouthwash3K/yr

Reviews and returns

What reviews say buyers love and hate about Sensitive Mouthwash

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Oral Hygiene”
34%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Not good taste”
A buyer, on “Taste-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sensitive Mouthwash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data