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Sensitive Mouthwash

Fail

The top 5 products take 100% of clicks, so Sensitive Mouthwash is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£86K/yr56K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 31 sellers

Flapen Score

Sensitive Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Sensitive Mouthwash is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensitive Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sensitive Mouthwash 56K times last year and spent an estimated £86K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
16.8%
Market size, estimated
£86Ka year
Peak month
September1.5× the quietest month
Top search term
sensodyne mouthwash26K searches a year

02 · Price

A sale here is worth £9.09.

Listings sell for £9.09 on average, from £1.95 to £29.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £9.09 that is £14K to £18K a year per listing.

Average price
£9.09under the $15 to $100 sweet spot
Price range
£1.95–£29.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Dental Care. It carries 2,024 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#105in Dental Care
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,024per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Sensitive Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£52K£69K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sensodyne76%
  • SENSODYNE PRONAMEL12%
  • Listerine6%
  • Corsodyl5%

Demand

Sensitive Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sensitive Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensodyne mouthwash26K/yr
  • sensitive mouthwash11K/yr
  • sensodyne pronamel mouthwash8K/yr
  • sensodyne mouthwash for sensitive teeth4K/yr
  • pronamel mouthwash4K/yr
  • sensitive teeth mouthwash3K/yr

Reviews and returns

What reviews say buyers love and hate about Sensitive Mouthwash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall34%−0.14

Not good taste

mild in taste

No strong taste which I needed

Flavor4%

I didnt like the flavor

Needs better flavour still works well tho

Would prefer more flavour

Bitter4%−0.02

Bitter/painful, cleans ok

Bitter and causes ulcers

Tooth Sensitivity3%−0.02

it stuck to my teeth

Do not buy if you have sensitive mouth

a health hazard for anyone with a sensitive mouth

Contamination3%

Is it because of bacteria present inside or because of some of the ingredients or contamination I have no idea what is it

Love

Oral Hygiene22%+1.29

This mouthwash is very effective for maintaining gum health

Good for gum health and price great

Works great on gums

Value For Money19%+1.68

Definitely worth the money

Great value

Good deal

Taste-Overall15%−0.14

Nice taste

It has a nice mild taste

Good value and a gentler taste than the mint ones

Advertised Vs Actual Product9%+0.36

does what it promises

As described

Does the job

Quality-Overall7%+0.52

Bottle and cap a well made and thought out

Corsodyl is good

Good quality

Return

0.1% Return rate 20% Fixable by listing

Taste-Overall21%▁█▅▁▄▄

Not good taste

mild in taste

No strong taste which I needed

Advertised Vs Actual Product10%▁█▁▁▄▅
Leak-Proof8%▁▁██▁▁
Quality-Overall8%▁▆▅█▁▁
Age Suitability8%▁▁█▁▅▁

FAQ

Common Sensitive Mouthwash questions

Answered from the same tracked data.