Sensitive Mouthwash
FailThe top 5 products take 100% of clicks, so Sensitive Mouthwash is a Fail.
- Flapen Score
- 33 / 100Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 4833
- Market size
- £86K/yr56K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 31 sellers
Flapen Score
Sensitive Mouthwash against its category
The dotted line is the Health & Personal Care average. Past it, Sensitive Mouthwash is stronger. Inside it, weaker.
Market
The Sensitive Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sensitive Mouthwash 56K times last year and spent an estimated £86K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
16.8% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £86Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- sensodyne mouthwash26K searches a year
02 · Price
A sale here is worth £9.09.
Listings sell for £9.09 on average, from £1.95 to £29.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £9.09 that is £14K to £18K a year per listing.
- Average price
- £9.09under the $15 to $100 sweet spot
- Price range
- £1.95–£29.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Dental Care. It carries 2,024 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #105in Dental Care
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,024per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 103 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 103 months
Products
Top Sensitive Mouthwash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sensodyne Mouthwash for Sensitive Teeth Alcohol Free Mouth Wash Cool Mint Flavour 500ml
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 2,467
- Age
- 11y ago

8 x Sensodyne Pronamel Daily Mouthwash 250ml
- Price
- £29.80
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 12y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Corsodyl Mouthwash Daily Active Gum Health Fluoride Mouthwash Alcohol Free Soft Mint 500ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 2y ago

Sensodyne Sensitive Care with Fluoride Mouthwash 500 ml Cool Mint
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 10y ago
Trending
90-day click momentum
8 x Sensodyne Pronamel Daily Mouthwash 250ml
- Price
- £29.80
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 12y ago

Sensodyne Mouthwash for Sensitive Teeth Alcohol Free Mouth Wash Cool Mint Flavour 500ml
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 2,467
- Age
- 11y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Corsodyl Mouthwash Daily Active Gum Health Fluoride Mouthwash Alcohol Free Soft Mint 500ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 2y ago

Sensodyne Sensitive Care with Fluoride Mouthwash 500 ml Cool Mint
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 10y ago
Newest
by launch date
Corsodyl Mouthwash Daily Active Gum Health Fluoride Mouthwash Alcohol Free Soft Mint 500ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 2y ago

Sensodyne Sensitive Care with Fluoride Mouthwash 500 ml Cool Mint
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 10y ago

Sensodyne Mouthwash for Sensitive Teeth Alcohol Free Mouth Wash Cool Mint Flavour 500ml
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 2,467
- Age
- 11y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

8 x Sensodyne Pronamel Daily Mouthwash 250ml
- Price
- £29.80
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Sensodyne76%
- SENSODYNE PRONAMEL12%
- Listerine6%
- Corsodyl5%
Demand
Sensitive Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sensitive Mouthwash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sensodyne mouthwash26K/yr
- sensitive mouthwash11K/yr
- sensodyne pronamel mouthwash8K/yr
- sensodyne mouthwash for sensitive teeth4K/yr
- pronamel mouthwash4K/yr
- sensitive teeth mouthwash3K/yr
Reviews and returns
What reviews say buyers love and hate about Sensitive Mouthwash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good taste
mild in taste
No strong taste which I needed
I didnt like the flavor
Needs better flavour still works well tho
Would prefer more flavour
Bitter/painful, cleans ok
Bitter and causes ulcers
it stuck to my teeth
Do not buy if you have sensitive mouth
a health hazard for anyone with a sensitive mouth
Is it because of bacteria present inside or because of some of the ingredients or contamination I have no idea what is it
Love
This mouthwash is very effective for maintaining gum health
Good for gum health and price great
Works great on gums
Definitely worth the money
Great value
Good deal
Nice taste
It has a nice mild taste
Good value and a gentler taste than the mint ones
does what it promises
As described
Does the job
Bottle and cap a well made and thought out
Corsodyl is good
Good quality
Return
0.1% Return rate 20% Fixable by listing
Not good taste
mild in taste
No strong taste which I needed
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensitive Mouthwash questions
Answered from the same tracked data.









