Sensitive Mouthwash
FailThe top 5 products take 100% of clicks, so Sensitive Mouthwash is a Fail.
- Flapen Score
- 33 / 100Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 4833
- Market size
- £86K/yr56K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 31 sellers
Flapen Score
Sensitive Mouthwash against its category
The dotted line is the Health & Personal Care average. Past it, Sensitive Mouthwash is stronger. Inside it, weaker.
Market
The Sensitive Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sensitive Mouthwash 56K times last year and spent an estimated £86K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 16.8% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £86Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- sensodyne mouthwash26K searches a year
02 · Price
A sale here is worth £9.09.
Listings sell for £9.09 on average, from £1.95 to £29.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £9.09 that is £14K to £18K a year per listing.
- Average price
- £9.09under the $15 to $100 sweet spot
- Price range
- £1.95–£29.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Dental Care. It carries 2,024 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #105in Dental Care
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,024per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 103 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 103 months
Products
Top Sensitive Mouthwash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sensodyne Mouthwash for Sensitive Teeth Alcohol Free Mouth Wash Cool Mint Flavour 500ml
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 2,467
- Age
- 11y ago

8 x Sensodyne Pronamel Daily Mouthwash 250ml
- Price
- £29.80
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 12y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Corsodyl Mouthwash Daily Active Gum Health Fluoride Mouthwash Alcohol Free Soft Mint 500ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 2y ago

Sensodyne Sensitive Care with Fluoride Mouthwash 500 ml Cool Mint
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 10y ago
Trending
estimated 90-day click momentum
8 x Sensodyne Pronamel Daily Mouthwash 250ml
- Price
- £29.80
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 12y ago

Sensodyne Mouthwash for Sensitive Teeth Alcohol Free Mouth Wash Cool Mint Flavour 500ml
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 2,467
- Age
- 11y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Corsodyl Mouthwash Daily Active Gum Health Fluoride Mouthwash Alcohol Free Soft Mint 500ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 2y ago

Sensodyne Sensitive Care with Fluoride Mouthwash 500 ml Cool Mint
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 10y ago
Newest
by launch date
Corsodyl Mouthwash Daily Active Gum Health Fluoride Mouthwash Alcohol Free Soft Mint 500ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 2y ago

Sensodyne Sensitive Care with Fluoride Mouthwash 500 ml Cool Mint
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 10y ago

Sensodyne Mouthwash for Sensitive Teeth Alcohol Free Mouth Wash Cool Mint Flavour 500ml
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 2,467
- Age
- 11y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

8 x Sensodyne Pronamel Daily Mouthwash 250ml
- Price
- £29.80
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Sensodyne76%
- SENSODYNE PRONAMEL12%
- Listerine6%
- Corsodyl5%
Demand
Sensitive Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sensitive Mouthwash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sensodyne mouthwash26K/yr
- sensitive mouthwash11K/yr
- sensodyne pronamel mouthwash8K/yr
- sensodyne mouthwash for sensitive teeth4K/yr
- pronamel mouthwash4K/yr
- sensitive teeth mouthwash3K/yr
Reviews and returns
What reviews say buyers love and hate about Sensitive Mouthwash
We read the reviews and the return reasons for every product selling here.
“Not good taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensitive Mouthwash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









