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Second Skin Tattoo Cover

Maybe

Returns run at only 0.4% of orders. But products sell for $8.63 on average, outside the sweet spot, so Second Skin Tattoo Cover is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£252K/yr203K searches / yr
90-day growth
+32.1%search demand this quarter
Competition
65%top-5 click share · 12 brands · 20 sellers

Flapen Score

Second Skin Tattoo Cover against its category

The dotted line is the Health & Personal Care average. Past it, Second Skin Tattoo Cover is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Second Skin Tattoo Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Second Skin Tattoo Cover 203K times last year and spent an estimated £252K. The top 5 brands take 70% of clicks. Demand peaks in May–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+32.1%
Conversion, latest week
14.4%
Market size, estimated
£252Ka year
Peak month
August2.6× the quietest month
Top search term
second skin tattoo cover116K searches a year

02 · Price

A sale here is worth £8.63.

Listings sell for £8.63 on average, from £3.53 to £25.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £8.63 that is £13K to £17K a year per listing.

Average price
£8.63under the $15 to $100 sweet spot
Price range
£3.53–£25.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Medical Supplies & Equipment. It carries 636 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Medical Supplies & Equipment
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
636per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Second Skin Tattoo Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

21%

  • Rowwait19%
  • Monsters Ink19%
  • iwiio11%
  • Lisoviom11%
  • rayyl10%
  • Recovery Aftercare9%

Demand

Second Skin Tattoo Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Second Skin Tattoo Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • second skin tattoo cover116K/yr
  • tattoo second skin27K/yr
  • second skin tattoo18K/yr
  • 2nd skin tattoo protector8K/yr
  • tattoo plasters waterproof6K/yr
  • tattoo second skin waterproof7K/yr
  • waterproof tattoo cover for swimming4K/yr
  • tattoo skin cover4K/yr
  • tattoo film4K/yr
  • 2nd skin4K/yr

Reviews and returns

What reviews say buyers love and hate about Second Skin Tattoo Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness23%−0.15

Poor adhesive

not very sticky

Does not stick

Allergies14%−0.09

Caused a rash anywhere it was in contact with

Caused an allergic reaction on my skin

Allergies

Quality-Overall6%+2.31

Cling film quality

its just not the best quality one out there

Absolute garbage

Ease Of Use5%

very fiddly

I found it quite fiddly to put on

Takes a bit to get off

Residue4%−0.05

Leaves a bit of sticky residue

the stress over getting the residue off after is not worth it when other brands do not do this

Sticky residue left behind

Love

Quality-Overall19%+2.31

Really pleased with item, I have an an area of skin/wound that needs constant care and often leaks

Please believe me when I say that this stuff is great top notch

Excellent product

Adhesion/Stickiness13%−0.15

The adhesive provides a strong seal without being overly aggressive

Sticks well

good adhesive

Advertised Vs Actual Product10%+0.49

Great does what it said in the advert

Does the job

Does what it says

Ease Of Application7%+0.47

Easy to apply

This was better than what was applied at the tattoo shop

The dressing feels good quality, looks great and is simple to apply

Value For Money6%+0.37

Good price

Good amount of product for the price

Great value

Return

0.4% Return rate 29% Fixable by listing

Adhesion/Stickiness35%▆▁▃█▆▆

Poor adhesive

not very sticky

Does not stick

Size-Overall26%█▆▆▃▁▅
Functionality-Overall11%▁▁█▁▇▄

Didn't work for me

Quality-Overall4%▁▁▁█▃▁

Cling film quality

its just not the best quality one out there

Absolute garbage

Skin Health3%▁▁▅▁▁█

Burnt my skin

left my skin red

Tore skin

FAQ

Common Second Skin Tattoo Cover questions

Answered from the same tracked data.