second skin
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good780.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.34–£36.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Avg price
Okay£9.54avg listing price — sweet spot $15–$100
Market size
Bad£96K£96K/yr · 75K searches
Competition
Bad75%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, second skin is a £96K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
second skin market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £76K–£95K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 4.5%
- Avg brand age
- 29 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
28
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
13%
- Lisoviom42%
- Monsters Ink15%
- rayyl13%
- Unihuby7%
- Second Skin Tattoo Cover5%
- Elastoplast5%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top second skin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tattoo Aftercare Waterproof Bandage 2 m x 15 cm Second Skin Healing Protective Bandages Transparent Stretch Antibacterial Wound Dressing Tape Tattoo Bandage Clear Adhesive Antibacterial
Lisoviom£3.554.2★1,159 rev
Rayyl Second Skin Tattoo 3 Rolls (5CM/10CM/15CM x 2M) Waterproof Tattoo Aftercare Bandage Protector Film for Healing and Protection
rayyl£8.294.4★247 rev
Monsters Ink Matte Second Skin Tattoo Cover Aftercare Bandage Tattoo Wrap Film Protection Film & Waterproof Dressings (15cm x 10cm (5 Sheets))
Monsters Ink£5.804.2★1,917 rev
10 x Second Skin Tattoo Cover Patches 15cm x 10cm Tattoo Bandage Film Clear Protective Waterproof Wrap for New Tattoos Adhesive Aftercare Cover with Matte Surface
Second Skin Tattoo Cover£7.454.1★56 rev
Monsters Ink Matte Second Skin Tattoo Cover Aftercare Bandage Tattoo Wrap Film Protection Film & Waterproof Dressings (25cm x 2m Roll)
Monsters Ink£16.794.2★1,917 rev
Newest
by launch date10 x Second Skin Tattoo Cover Patches 15cm x 10cm Tattoo Bandage Film Clear Protective Waterproof Wrap for New Tattoos Adhesive Aftercare Cover with Matte Surface
Second Skin Tattoo Cover£7.4556 rev
Rayyl Second Skin Tattoo 3 Rolls (5CM/10CM/15CM x 2M) Waterproof Tattoo Aftercare Bandage Protector Film for Healing and Protection
rayyl£8.29247 rev
Unihuby Extra Wide 25cm Second Skin Tattoo Covers 2M Tattoo Aftercare Bandage Waterproof Tattoos Film Seciond Skin Plasters for Swimming
Unihuby£8.46119 rev
Unihuby 3Roll 15/10/5Cm Second Skin Tattoo Covers Each Roll 2M Tattoo Aftercare Bandage Waterproof Tattoos Film Second Skin Plasters for Swimming
Unihuby£8.56119 rev
PEPAX 15cm x 4m Tattoo Second Skin Waterproof Adhesive Bandage PU Tattoo Film for Aftercare
PEPAX£8.55485 rev
Trending
90-day click momentum10 x Second Skin Tattoo Cover Patches 15cm x 10cm Tattoo Bandage Film Clear Protective Waterproof Wrap for New Tattoos Adhesive Aftercare Cover with Matte Surface
Second Skin Tattoo Cover£7.454.1★
Ptyism Tattoo Second Skin 15cm*3m Second Skin(with Scissors) Waterproof Bandage Second Skin Tattoo Cover Clear Plaster for Tattoo for Wrists Shoulders Arms Wound Dressing Protective Shield
Ptyism£4.324.5★
PEPAX 15cm x 4m Tattoo Second Skin Waterproof Adhesive Bandage PU Tattoo Film for Aftercare
PEPAX£8.554.2★
Monsters Ink Matte Second Skin Tattoo Cover Aftercare Bandage Tattoo Wrap Film Protection Film & Waterproof Dressings (15cm x 10cm (5 Sheets))
Monsters Ink£5.804.2★
Unihuby Extra Wide 25cm Second Skin Tattoo Covers 2M Tattoo Aftercare Bandage Waterproof Tattoos Film Seciond Skin Plasters for Swimming
Unihuby£8.464.2★
What buyers say about second skin
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks well”
“Really good quality”
“As advertised”
“Affordable”
“Easy to apply”
“it held up really well”
“Works well”
“These are waterproof and once on, they are comfortable”
“Good and easy to use”
“It technically does protect it”
What buyers complain about
“Poor adhesive”
“expensive”
“After she took the first one off she noticed she had a rash”
“Almost instantly comes off”
“Fiddly to use”
“Leaves a bit of sticky residue”
“Instructions poor as removal is not like standard plaster”
“Not flexible”
“left my skin red”
“Difficult to apply because it's so curled up - flat sheets in a pack like plasters would make more sense”
Top return reasons
Common questions
- Is second skin profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the second skin niche?
- 10 brands and 28 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in second skin?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Allergies. The return rate is 0.2%.
- When does demand for second skin peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the second skin niche?
- Listings span £2.34–£36.83; the average listing price is £9.54 (sweet spot $15–$100). The average incumbent carries 781 reviews — the moat a new listing must climb.