Second Skin

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

+7.4%

Conversion, latest week

13.3%

Market size, estimated

£96Ka year

Peak month

August1.5× the quietest month

Top search term

second skin72K searches a year

Listings sell for £9.54 on average, from £2.34 to £36.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £9.54 that is £7K to £10K a year per listing.

Average price

£9.54under the $15 to $100 sweet spot

Price range

£2.34–£36.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

£7K–£10K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #137 within Medical Supplies & Equipment. It carries 781 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#137in Medical Supplies & Equipment

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

781per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months