Skip to content

Sea Moss Capsule

Fail

Shoppers spend only $23K a year here, so Sea Moss Capsule is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£23K/yr21K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
57%top-5 click share · 22 brands · 24 sellers

Flapen Score

Sea Moss Capsule against its category

The dotted line is the Health & Personal Care average. Past it, Sea Moss Capsule is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Moss Capsule market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sea Moss Capsule 21K times last year and spent an estimated £23K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
11.3%
Market size, estimated
£23Ka year
Peak month
October24.6× the quietest month
Top search term
sea moss capsules8K searches a year

02 · Price

A sale here is worth £9.64.

Listings sell for £9.64 on average, from £4.23 to £18.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.64 that is £0 to £964 a year per listing.

Average price
£9.64under the $15 to $100 sweet spot
Price range
£4.23–£18.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£964
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1,151 within Herbal Supplements. It carries 489 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
14.8%
Average rank
#1,151in Herbal Supplements
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
489per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sea Moss Capsule products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

24

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

57%

Top 20: 93%

Open market

30%

  • NEW LEAF PRODUCTS39%
  • SS Sport Supplies13%
  • ALPHA015%
  • MetaSuperfoods4%
  • KIKI HEALTH4%
  • PH PROWISE Healthcare4%

Demand

Sea Moss Capsule search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 24.6×

Search terms

Top Sea Moss Capsule search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea moss capsules8K/yr
  • irish sea moss capsules4K/yr
  • sea moss tablets6K/yr
  • sea moss supplements2K/yr
  • sea moss capsule2K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Moss Capsule

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage16%−0.11

Highly disappointed with this as I struggle to take tablets

2 capsules less than I would normally take

Daily dose is likely too much iodine for most people - 3 times a week maxed out

Functionality-Overall13%−0.13

Absolutely no difference whatsoever

No effect

Does not work waste of money

Value For Money13%−0.03

Not the cheapest

Waste of money

Taste-Overall9%

also have a kind of fishy after taste

has no taste

the taste is washed away

Quality-Overall8%+1.02

not the best

Rubbish

Love

Quality-Overall20%+1.02

Good quality and easy to swallow

Excellent Product

Good brand as well

Value For Money15%−0.03

Good price

Not to expensive

Value for money

Advertised Vs Actual Product9%+0.66

As advertised, they work for me

Does the job

Exactly as described

Dosage5%−0.11

The dosage is decent compared to similar products

Great tablet

Take daily great product

Ease Of Use5%−0.01

I feel better using it

Easy to take

so taking it in capsule form makes it much easier and more convenient

FAQ

Common Sea Moss Capsule questions

Answered from the same tracked data.