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Sea Buckthorn Oil Capsules

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 70% of clicks, so Sea Buckthorn Oil Capsules is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£107K/yr58K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
70%top-5 click share · 13 brands · 64 sellers

Flapen Score

Sea Buckthorn Oil Capsules against its category

The dotted line is the Health & Personal Care average. Past it, Sea Buckthorn Oil Capsules is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Buckthorn Oil Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sea Buckthorn Oil Capsules 58K times last year and spent an estimated £107K. The top 5 brands take 80% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
11.5%
Market size, estimated
£107Ka year
Peak month
June1.4× the quietest month
Top search term
sea buckthorn oil capsules28K searches a year

02 · Price

A sale here is worth £16.10.

Listings sell for £16.10 on average, from £8.14 to £37.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.10 that is £4K to £8K a year per listing.

Average price
£16.10inside the $15 to $100 sweet spot
Price range
£8.14–£37.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #320 within Essential Fatty Acids. It carries 223 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#320in Essential Fatty Acids
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
223per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sea Buckthorn Oil Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

64

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Natures Aid22%
  • Pharma Nord21%
  • Horbäach16%
  • ALPHA0116%
  • ORGANIC SPREE5%
  • Vita Pharma4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Sea Buckthorn Oil Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sea Buckthorn Oil Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea buckthorn oil capsules28K/yr
  • omega 711K/yr
  • seabuckthorn oil capsules10K/yr
  • omega 7 sea buckthorn oil capsules8K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Buckthorn Oil Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage12%−0.07

You need to take 4 capsules daily for first couple weeks which means this is very expensive

On facebook a customer only took 2 capsules a day, 5 seems excessive

Value For Money12%−0.06

its very expensive

tbh not worth it

Not value for money

Side Effects9%−0.05

It's hard to pinpoint the exact effects of individual supplements when you're taking several

with it's known side effects

Taste-Overall8%−0.05

had a horrible taste

Smell8%−0.05

Smells like sunflower oil

Love

Quality-Overall23%+1.44

Good quality gel tablets

The quality seems solid

Excellent product

Ease Of Chewing/Swallowing14%+0.92

Easy to swallow

not difficult to swallow

Easy to swallow quick delivery to early to say if there any different wait and see

Eye-Hygiene14%+0.91

helpful for my eye health

Great for dry eyes

Even helps for dry eyes

Advertised Vs Actual Product11%+0.30

As described

Match this description

As expected

Value For Money8%−0.06

Worth every penny

Value for money

Good value

FAQ

Common Sea Buckthorn Oil Capsules questions

Answered from the same tracked data.