How competitive is the Sea Buckthorn Oil Capsules niche on Amazon United Kingdom?

13 brands and 64 sellers compete in Sea Buckthorn Oil Capsules on Amazon United Kingdom. The top 5 Sea Buckthorn Oil Capsules products take 70% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Sea Buckthorn Oil Capsules?

Sea Buckthorn Oil Capsules buyers on Amazon United Kingdom complain most about Dosage, Value For Money, Side Effects, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sea Buckthorn Oil Capsules niche?

Sea Buckthorn Oil Capsules sells for £16.10 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.14–£37.95. The average incumbent carries 223 reviews — the moat a new listing must climb.

Sea Buckthorn Oil Capsules

Sea Buckthorn Oil Capsules shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Sea Buckthorn Oil Capsules profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sea Buckthorn Oil Capsules is a £107K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 57/100.

Sea Buckthorn Oil Capsules: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +30.7% over the last 90 days and 11.5% of searches end in a purchase.

£107K

revenue / yr

Units sold / yr8K

Search volume / yr+30.7%58K

Conversion rate11.5%

Avg price£16.10

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 64

Top-5 product click share70%

Open market20%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Sea Buckthorn Oil Capsules products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Natures Aid Sea Buckthorn Oil 500mg Omega-7 High Strength Supports Skin Immune & Heart Health Antioxidant Vegan Supplement Non-GMO Gluten-Free 60 Softgels

Price: £11.37
Rating: 4.6/5
Reviews: 1,085
Age: 9y ago

Sea Buckthorn Oil Capsules 9600mg | High Strength Vegan Supplement | Source of Omega 7 Essential Fatty Acids | Palmitoleic Acid | 60 Count | by Horbaach

Price: £8.23
Rating: 4.5/5
Reviews: 541
Age: 4y ago

Sea Buckthorn Omega 7 Oil 11 550mg - 60 Vegan Softgels- High Strength 90mg Palmitoleic Acid- Pure & Potent Hippophae Rhamnoides Supplement Capsules - By Alpha01

Price: £8.14
Rating: 4.4/5
Reviews: 122
Age: 6y ago

Pharma Nord Omega 7 | Sea Buckthorn Oil | Dry Eye Support | 150 Capsules

Price: £37.95
Rating: 4.8/5
Reviews: 5
Age: 5mo ago

Pharma Nord Omega 7 | Sea Buckthorn Oil | Dry Eye Support | 60 Capsules

Price: £16.71
Rating: 4.6/5
Reviews: 643
Age: 20y ago

Newest

by launch date

Pharma Nord Omega 7 | Sea Buckthorn Oil | Dry Eye Support | 150 Capsules

Price: £37.95
Rating: 4.8/5
Reviews: 5
Age: 5mo ago

Sea Buckthorn Oil 500mg - Omega-7 High Strength | 60 Softgel Capsules - Supports Skin Immune & Heart Health | Rich in Omega 7 | Non-GMO 100% Vegan Capsules - Made for Hellenia

Price: £10.90
Rating: 4.9/5
Reviews: 19
Age: 11mo ago

Organic Spree Omega 7 Sea Buckthorn Oil 1200mg - Supports Skin Mucous Membrane Immune Heart & Eye Health Omega 3 6 9 Capsules Vegan Omega 7 120 High Strength Tablets 2 Months Supply

Price: £17.41
Rating: 3.7/5
Reviews: 79
Age: 1y ago

LIPOSOMAL Sea Buckthorn Oil Capsules 30 000mg | 180 Count | High Strength Vegan Supplement | Source of Omega 7 Essential Fatty Acids | No Artificial Preservatives | by Baanaas

Price: £19.85
Rating: 4.0/5
Reviews: 95
Age: 1y ago

Sea Buckthorn Oil Capsules 4800mg | Providing Vegan Omega 7 Fatty Acids | 2-Month Supply | High Strength Supplement | 60 Softgels | Natures Truth

Price: £8.45
Rating: 4.3/5
Reviews: 55
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

Natures Aid22%
Pharma Nord21%
Horbäach16%
ALPHA0116%
ORGANIC SPREE5%
Vita Pharma4%
Open — no brand owns it (7 brands, 16%)

Sea Buckthorn Oil Capsules demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR11.5%Products15Brands13Top 5 Brands80%OOS Rate1.4%Rating4.5★Reviews223Avg BSR#320

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Sea Buckthorn Oil Capsules search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sea buckthorn oil capsules28K/yr +11.8%10.7% conv.
omega 711K/yr +41.5%10.4% conv.
seabuckthorn oil capsules10K/yr +45.0%8.1% conv.
omega 7 sea buckthorn oil capsules8K/yr +65.4%13.1% conv.

What reviews say buyers love and hate about Sea Buckthorn Oil Capsules

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall23%

“Good quality gel tablets”

Ease Of Chewing/Swallowing14%

“Easy to swallow”

Eye-Hygiene14%

“helpful for my eye health”

Advertised Vs Actual Product11%

“As described”

Value For Money8%

“Worth every penny”

What buyers complain about

78% of reviews

Dosage12%

“You need to take 4 capsules daily for first couple weeks which means this is very expensive”

Value For Money12%

“its very expensive”

Side Effects9%

“It's hard to pinpoint the exact effects of individual supplements when you're taking several”

Taste-Overall8%

“had a horrible taste”

Smell8%

“Smells like sunflower oil”

Common Sea Buckthorn Oil Capsules questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sea Buckthorn Oil Capsules 57/100 on Amazon United Kingdom — Worth a look. The niche generates £107K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +30.7% over the last 90 days.