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57

sea buckthorn oil capsules

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 57Conversion 93Competition 25Returns 100Price range 77Avg price 78Brand share 42Review moat 89Quality gap 47

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great222.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.10

avg listing price — sweet spot $15–$100

Price range

Great£8.14–£37.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+30.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay£107K

£107K/yr · 58K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, sea buckthorn oil capsules is a £107K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

sea buckthorn oil capsules market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£97K–£129K
units × avg price
Conversion rate
11.5%
Avg BSR
#320
Page quality
0%
Prime
100%
Sponsored
73%
Out of stock
1.4%
Avg brand age
63 months
Avg seller age
175 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

64

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Natures Aid22%
  • Pharma Nord21%
  • Horbäach16%
  • ALPHA0116%
  • ORGANIC SPREE5%
  • Vita Pharma4%
  • Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top sea buckthorn oil capsules search terms

  • sea buckthorn oil capsules28K/yr
  • omega 711K/yr
  • seabuckthorn oil capsules10K/yr
  • omega 7 sea buckthorn oil capsules8K/yr
All search terms

Top sea buckthorn oil capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£11K20%£21K30%£32K40%£43K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about sea buckthorn oil capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality gel tablets”

Ease Of Chewing/Swallowing14%

“Easy to swallow”

Eye-Hygiene14%

“helpful for my eye health”

Advertised Vs Actual Product11%

“As described”

Value For Money8%

“Worth every penny”

Vitamin6%

“they're easy to incorporate into her morning vitamins”

Moist/Dry4%

“Great for dry eyes”

Sinus Relief3%

“Good for menopause sinus issues”

Ease Of Use3%

“Ifs very easy to use”

Inflammation2%

“These have massivley reduced inflamation in my lids”

What buyers complain about

Dosage12%

“You need to take 4 capsules daily for first couple weeks which means this is very expensive”

Value For Money12%

“its very expensive”

Side Effects9%

“It's hard to pinpoint the exact effects of individual supplements when you're taking several”

Taste-Overall8%

“had a horrible taste”

Smell8%

“Smells like sunflower oil”

Moist/Dry8%

“Menopausal dryness”

Sexual Wellness8%

“lack of libido”

Vegan/Organic8%

“Not vegan”

Allergies4%

“sorbitol both of which I am allergic to”

Ingredients-Overall4%

“Teach me not to read the ingredients list fully”

Common questions

Is sea buckthorn oil capsules profitable to sell on Amazon United Kingdom?
The niche generates £107K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the sea buckthorn oil capsules niche?
13 brands and 64 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in sea buckthorn oil capsules?
Top complaints mined from reviews: Dosage, Value For Money, Side Effects. The return rate is 0.0%.
When does demand for sea buckthorn oil capsules peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the sea buckthorn oil capsules niche?
Listings span £8.14–£37.95; the average listing price is £16.10 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.