Is scream mask profitable to sell on Amazon United Kingdom?

The niche generates £298K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (40/100).

How competitive is the scream mask niche?

11 brands and 80 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in scream mask?

Top complaints mined from reviews: Size-Overall, Accuracy-Overall, Smell. The return rate is 1.2%.

When does demand for scream mask peak?

Demand peaks in Oct–Nov; the busiest month runs 31.5× the quietest.

What does it cost to enter the scream mask niche?

Listings span £5.82–£16.62; the average listing price is £11.10 (sweet spot $15–$100). The average incumbent carries 1,694 reviews — the moat a new listing must climb.

scream mask

Skip it

Soft demand (-43.0% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£298K

£298K/yr · 945K searches

Review moat

Okay1,694.05

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.10

avg listing price — sweet spot $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Price range

Bad£5.82–£16.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-43.0%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, scream mask is a £298K/yr Amazon United Kingdom market (945K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

scream mask market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: £444K–£555K; units × avg price
Conversion rate: 2.8%
Avg BSR: #852
Page quality: 0%
Prime: 86%
Sponsored: 59%
Out of stock: 25.6%
Avg brand age: 35 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

Fun World43%
Scream22%
SINSEN13%
Funko5%
GOT Sports4%
TUBAWD3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 31.5×

Open Trend

Top scream mask search terms

ghostface106K/yr -59.1%0.6% conv.
scream mask302K/yr -43.8%4.1% conv.
ghostface mask195K/yr -47.9%2.9% conv.
ghost face mask139K/yr -21.2%3.2% conv.
ghost face82K/yr -30.4%0.7% conv.
ghost mask29K/yr +17.7%0.9% conv.
scream mask adult23K/yr -10.0%5.7% conv.
adult scream mask5K/yr -42.5%8.3% conv.
scream mask kids22K/yr -11.2%4.6% conv.
ghostface mask kids4K/yr -42.9%0.6% conv.

All search terms

Top scream mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scream Officially Licensed Movie Mask

Scream£8.974.4★1,076 rev

Scream 4 Ghost Face Mask With Shroud - Adult Accessory Black Halloween Halloween

Fun World£8.344.4★1,031 rev

COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black

SINSEN£8.893.8★381 rev

Fun World Scream VI 6 Aged Ghost Face Mask

Fun World£14.974.5★1,217 rev

Fun World Costumes Ghost Face with Knife Mask Accessory (Costume)

Fun World£10.634.4★463 rev

Newest

by launch date

Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black

Generic£12.460 rev

2mo ago

Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display

Funko£10.8162 rev

3mo ago

Funko POP! VHS Cover: Ghost Face - Metallic - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display

Funko£16.6224 rev

3mo ago

Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat

Fun World£11.351 rev

5mo ago

TUBAWD Ghost Mask Ghost Mask Skull Masks Scary Ghost Face Mask for Halloween Cosplay Video Game Events and Horror Themed Parties One Size Fits Most Adults

TUBAWD£10.0614 rev

1y ago

What buyers say about scream mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality mask”

Size-Overall14%

“fits the head well”

Value For Money11%

“Well worth the money”

Advertised Vs Actual Product9%

“As advertised”

Collectibles7%

“Collectable”

Warmth5%

“Warm, easy to put and keeps the cold at bay”

Gifting Purpose4%

“Was a present”

Comfort-Overall4%

“Comfortable”

Weight Light4%

“Lightweight material”

Breathability2%

“breathable”

What buyers complain about

Size-Overall19%

“Size is tight”

Accuracy-Overall8%

“Not character accurate”

Smell8%

“This mask smells banging”

Value For Money8%

“Could be a bit cheaper”

Color6%

“Blueish hue”

Stitch/Finish/Polish6%

“Unfortunately, one half the masks stitching was way too low making for an uncomfortable feel”

Warmth4%

“If you like your chin warm then this is not for you”

Advertised Vs Actual Product3%

“Nothing like the picture”

Material Quality3%

“Fabric is not nice in touch”

Thin3%

“thin”

Top return reasons

Size-Overall47%

Quality-Overall10%

Thin10%

Comfort-Overall5%

Display-Overall4%

Defective Material/Parts3%

Smell3%