Scream Mask
FailDemand is soft, at -43.0% this quarter, so Scream Mask is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £298K/yr945K searches / yr
- 90-day growth
- -43.0%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 80 sellers
Flapen Score
Scream Mask against its category
The dotted line is the Health & Personal Care average. Past it, Scream Mask is stronger. Inside it, weaker.
Market
The Scream Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scream Mask 945K times last year and spent an estimated £298K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 945K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.
- Searches, last 12 months
- 945K
- Growth, 90 days vs prior 90
- -43.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £298Ka year
- Peak month
- October31.5× the quietest month
- Top search term
- ghostface106K searches a year
02 · Price
A sale here is worth £11.10.
Listings sell for £11.10 on average, from £5.82 to £16.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £11.10 that is £28K to £33K a year per listing.
- Average price
- £11.10under the $15 to $100 sweet spot
- Price range
- £5.82–£16.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £28K–£33K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #852 within Medical Supplies & Equipment. It carries 1,694 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 86%
- Out of stock, average day
- 25.6%
- Average rank
- #852in Medical Supplies & Equipment
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,694per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Scream Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scream Officially Licensed Movie Mask
- Price
- £8.97
- Rating
- 4.4/5
- Reviews
- 1,076
- Age
- 9y ago
Scream 4 Ghost Face Mask With Shroud - Adult Accessory Black Halloween Halloween
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 1,031
- Age
- 18y ago
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black
- Price
- £8.89
- Rating
- 3.8/5
- Reviews
- 381
- Age
- 3y ago
Fun World Scream VI 6 Aged Ghost Face Mask
- Price
- £14.97
- Rating
- 4.5/5
- Reviews
- 1,217
- Age
- 3y ago
Fun World Costumes Ghost Face with Knife Mask Accessory (Costume)
- Price
- £10.63
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 13y ago
Trending
90-day click momentum
Funko POP! VHS Cover: Ghost Face - Metallic - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £16.62
- Rating
- 5.0/5
- Reviews
- 24
- Age
- 3mo ago
Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
- Price
- £12.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
GOT Sports UPF 50+ Balaclava Ski Mask - Windproof Balaclava for Cold Weather Men Women - Snowboard Motorcycle Sheisty Mask (Skull)
- Price
- £10.20
- Rating
- 4.5/5
- Reviews
- 538
- Age
- 1y ago
Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 3mo ago
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black07
- Price
- £9.90
- Rating
- 3.8/5
- Reviews
- 381
- Age
- 3y ago
Newest
by launch dateGhostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
- Price
- £12.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 3mo ago
Funko POP! VHS Cover: Ghost Face - Metallic - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £16.62
- Rating
- 5.0/5
- Reviews
- 24
- Age
- 3mo ago
Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat
- Price
- £11.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
TUBAWD Ghost Mask Ghost Mask Skull Masks Scary Ghost Face Mask for Halloween Cosplay Video Game Events and Horror Themed Parties One Size Fits Most Adults
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
80
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
9%
- Fun World43%
- Scream22%
- SINSEN13%
- Funko5%
- GOT Sports4%
- TUBAWD3%
- Open — no brand owns it (5 brands, 9%)
Demand
Scream Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 31.5×
Search terms
Top Scream Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ghostface106K/yr
- scream mask302K/yr
- ghostface mask195K/yr
- ghost face mask139K/yr
- ghost face82K/yr
- ghost mask29K/yr
- scream mask adult23K/yr
- adult scream mask5K/yr
- scream mask kids22K/yr
- ghostface mask kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Scream Mask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Size is tight
It's small
too tight
Not character accurate
not the most accurate though
This mask smells banging
Wash it before you wear it i got an instant what i can only describe as an unpleasant Factory smell even through the packaging otherwise it's a standard buy
Could be a bit cheaper
a little pricey
Blueish hue
Love
Great quality mask
Great quality and fun figurine
Excellent product
fits the head well
Amazing fit
Nice and snug
Well worth the money
Good value for money
Good value
As advertised
Just what I was looking for
As described
Collectable
as my boyfriend collects these his boxes are always neat
Great Mask to add to the collection
Return
1.2% Return rate 56% Fixable by listing
Size is tight
It's small
too tight
thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scream Mask questions
Answered from the same tracked data.