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Scholl Verruca and Wart Remover

Fail

Prices span $4.23–$15.11, mostly outside the sweet spot, so Scholl Verruca and Wart Remover is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£54K/yr44K searches / yr
90-day growth
+20.4%search demand this quarter
Competition
85%top-5 click share · 7 brands · 91 sellers

Flapen Score

Scholl Verruca and Wart Remover against its category

The dotted line is the Health & Personal Care average. Past it, Scholl Verruca and Wart Remover is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scholl Verruca and Wart Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scholl Verruca and Wart Remover 44K times last year and spent an estimated £54K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
12.9%
Market size, estimated
£54Ka year
Peak month
August2.3× the quietest month
Top search term
wartner18K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £4.23 to £15.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.52 that is £5K to £7K a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£4.23–£15.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #18 within Foot Care. It carries 3,814 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#18in Foot Care
Average rating
3.86 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,814per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Scholl Verruca and Wart Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

91

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Wartie37%
  • WARTNER31%
  • Dr. Scholl's16%
  • Bazuka9%
  • Cryotag3%
  • Flexitol2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Scholl Verruca and Wart Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Scholl Verruca and Wart Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wartner18K/yr
  • wartner cryo freeze10K/yr
  • wartie8K/yr
  • wartie freeze5K/yr
  • wartner pen3K/yr
  • wartie freeze plus2K/yr

Reviews and returns

What reviews say buyers love and hate about Scholl Verruca and Wart Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall27%−0.45

Did not work

Not very effective

doesn't function as it should

Adhesion/Stickiness16%−0.16

Do not stick

Not very adhesive

Not Sticky

Value For Money8%+0.28

Waste of money

Not worth it

Too expensive

Durability6%−0.03

Item broke after one use

for 4 days then 4 days break

3 times failed

Quality-Overall5%+0.69

Absolute garbage

Poor quality

Terrible product

Love

Efficiency18%+1.56

Works well

effective as always

Effective

Quality-Overall16%+0.69

Surprisingly effective product

Excellent and better than the liquid products

EXCELLENT PRODUCT

Value For Money12%+0.28

Good value for money

worth every penny

good price

Ease Of Use10%+0.41

The pen is easy enough to use

It was much more convenient than I expected

Easy to use

Advertised Vs Actual Product10%+0.85

Performs as per advertised

As advertised

As described

Return

0.1% Return rate 18% Fixable by listing

Adhesion/Stickiness43%▅▇█▃▄▇

Do not stick

Not very adhesive

Not Sticky

Functionality-Overall17%▆▇▁█▆▄

Did not work

Not very effective

doesn't function as it should

Size-Overall10%▁█▁█▁▃

impossible product not fit for purpose

kept getting bigger

Very small

Advertised Vs Actual Product7%▁▁▁▅█▇
Durability4%▁▁▁▃▅█

Item broke after one use

for 4 days then 4 days break

3 times failed

FAQ

Common Scholl Verruca and Wart Remover questions

Answered from the same tracked data.