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Scholl Verruca and Wart Remover

Fail

Prices span $4.23–$15.11, mostly outside the sweet spot, so Scholl Verruca and Wart Remover is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£54K/yr44K searches / yr
90-day growth
+20.4%search demand this quarter
Competition
85%top-5 click share · 7 brands · 91 sellers

Flapen Score

Scholl Verruca and Wart Remover against its category

The dotted line is the Health & Personal Care average. Past it, Scholl Verruca and Wart Remover is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scholl Verruca and Wart Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scholl Verruca and Wart Remover 44K times last year and spent an estimated £54K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
12.9%
Market size, estimated
£54Ka year
Peak month
August2.3× the quietest month
Top search term
wartner18K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £4.23 to £15.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.52 that is £5K to £7K a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£4.23–£15.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #18 within Foot Care. It carries 3,814 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#18in Foot Care
Average rating
3.86 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,814per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Scholl Verruca and Wart Remover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

91

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

2%

  • Wartie37%
  • WARTNER31%
  • Dr. Scholl's16%
  • Bazuka9%
  • Cryotag3%
  • Flexitol2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Scholl Verruca and Wart Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Scholl Verruca and Wart Remover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wartner18K/yr
  • wartner cryo freeze10K/yr
  • wartie8K/yr
  • wartie freeze5K/yr
  • wartner pen3K/yr
  • wartie freeze plus2K/yr

Reviews and returns

What reviews say buyers love and hate about Scholl Verruca and Wart Remover

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Efficiency”
27%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scholl Verruca and Wart Remover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data