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Scholl Pedicure Hard Skin Remover

Fail

The top 5 brands take 100% of clicks, so Scholl Pedicure Hard Skin Remover is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£180K/yr188K searches / yr
90-day growth
+37.4%search demand this quarter
Competition
71%top-5 click share · 2 brands · 76 sellers

Flapen Score

Scholl Pedicure Hard Skin Remover against its category

The dotted line is the Health & Personal Care average. Past it, Scholl Pedicure Hard Skin Remover is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scholl Pedicure Hard Skin Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scholl Pedicure Hard Skin Remover 188K times last year and spent an estimated £180K. All 2 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+37.4%
Conversion, latest week
8.8%
Market size, estimated
£180Ka year
Peak month
August2.5× the quietest month
Top search term
scholl foot file65K searches a year

02 · Price

A sale here is worth £10.81.

Listings sell for £10.81 on average, from £3.71 to £25.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.81 that is £5K to £8K a year per listing.

Average price
£10.81under the $15 to $100 sweet spot
Price range
£3.71–£25.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Foot Care. It carries 5,035 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Foot Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,035per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Scholl Pedicure Hard Skin Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Dr. Scholl's95%
  • Scholl5%
  • Open — no brand owns it (0%)

Demand

Scholl Pedicure Hard Skin Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Scholl Pedicure Hard Skin Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scholl foot file65K/yr
  • scholl62K/yr
  • dr scholl21K/yr
  • scholl electric foot file8K/yr
  • scholl velvet smooth electric foot file5K/yr
  • scholl foot file electric4K/yr
  • scholl hard skin remover5K/yr
  • scholl foot4K/yr
  • foot file scholl3K/yr
  • school foot file3K/yr

Reviews and returns

What reviews say buyers love and hate about Scholl Pedicure Hard Skin Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.15

Poor performance

Didn't work

Not effective

Value For Money7%

Not worth it

Too expensive

Waste of money

Size-Overall5%

It seems like a really small bottle size

they are 2cm too short

This product is small

Durability5%−0.04

Failed after 6 weeks

Broke after

Broke after a week of using

Instructions/User Manual/Troubleshooting4%−0.03

so couldn't read the instructions for use

right over the instructions which is not the best place

No instruction on how to open

Love

Quality-Overall15%+0.71

Looks to be well made

Excellent Product

Excellent product - exceeded expectations

Ease Of Use11%+0.84

Ease of use

easy to control

Easy to operate

Comfort-Overall10%+0.39

Nice and comfortable

comfortable to hold

pretty comfortable to use

Soft Feel9%

Amazing smooth skin results

it feels very gentle

it felt very soft

Efficiency9%+0.63

Effective

Works well

it does a great job

Return

0.0% Return rate 20% Fixable by listing

Functionality-Overall45%▁█▁▁▇▁

Poor performance

Didn't work

Not effective

Defective Material/Parts25%▁▃▁█▁▁
Advertised Vs Actual Product10%▁▁█▁▁▁
Size-Overall10%▁▁▁▁█▁

It seems like a really small bottle size

they are 2cm too short

This product is small

Strength10%▁▁█▁▁▁

Ineffective

Low power

Weak

FAQ

Common Scholl Pedicure Hard Skin Remover questions

Answered from the same tracked data.