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Scholl Foot File Replacement Rollers

Fail

Prices span $3.48–$14.89, mostly outside the sweet spot, so Scholl Foot File Replacement Rollers is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£51K/yr45K searches / yr
90-day growth
+62.2%search demand this quarter
Competition
62%top-5 click share · 8 brands · 52 sellers

Flapen Score

Scholl Foot File Replacement Rollers against its category

The dotted line is the Health & Personal Care average. Past it, Scholl Foot File Replacement Rollers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scholl Foot File Replacement Rollers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scholl Foot File Replacement Rollers 45K times last year and spent an estimated £51K. The top 5 brands take 91% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+62.2%
Conversion, latest week
18.9%
Market size, estimated
£51Ka year
Peak month
July2.5× the quietest month
Top search term
scholl foot file replacement rollers39K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £3.48 to £14.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.04 that is £2K to £3K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£3.48–£14.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #110 within Foot Care. It carries 3,500 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
0.9%
Average rank
#110in Foot Care
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,500per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Scholl Foot File Replacement Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

52

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

5%

  • Dr. Scholl's54%
  • S.F.Pachira13%
  • ZABOUL11%
  • CANVALITE9%
  • KDRNXVAL5%
  • Jorest3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Scholl Foot File Replacement Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Scholl Foot File Replacement Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scholl foot file replacement rollers39K/yr
  • scholl velvet smooth replacement rollers3K/yr
  • scholl replacement rollers3K/yr

Reviews and returns

What reviews say buyers love and hate about Scholl Foot File Replacement Rollers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.17

Returned, did not fit as described

Not fit for purpose

Too big

Stale/Rotten/Spoiled8%−0.05

Rubbish

Ease Of Wearing8%−0.04

Not the greatest they wear out so quickly

Language Issues8%−0.05

Not a word of English

Compatibility-Overall8%−0.04

Not compatible with Scholl so had to return

Love

Value For Money25%+1.67

Good value

Good value for Money

Excellent value for money

Quality-Overall17%+1.42

Excellent product

The build quality is impressive

Great quality set

Size-Overall17%−0.17

Fit perfect

it fits perfectly on the scholl foot file

The fit was perfect for the Scholl velvet pedicure handle

Advertised Vs Actual Product10%+0.45

exactly as advertised great

Item as described

Does what it is supposed to

Skin Health7%+0.18

Great for hard skin removal

Great at removing really hard skin

They remove the dead skin good

Return

0.3% Return rate 74% Fixable by listing

Size-Overall67%▇███▆▇

Returned, did not fit as described

Not fit for purpose

Too big

Compatibility-Overall14%▁▁█▄▆▇

Not compatible with Scholl so had to return

Advertised Vs Actual Product4%█▁▁▅▅▇

clearly for a version of a callus remover tool that it does not advertise it as fitting

Functionality-Overall3%▅▁▁▃█▁
Quality-Overall3%▁█▁▁▃▁

the official replacements - except perhaps for the smoothest of them which isn't much good

FAQ

Common Scholl Foot File Replacement Rollers questions

Answered from the same tracked data.