How competitive is the Scar Cream niche on Amazon United Kingdom?

7 brands and 45 sellers compete in Scar Cream on Amazon United Kingdom. The top 5 Scar Cream products take 82% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Scar Cream?

Scar Cream buyers on Amazon United Kingdom complain most about Value For Money, Functionality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Scar Cream niche?

Scar Cream sells for £19.78 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.32–£60.44. The average incumbent carries 6,943 reviews — the moat a new listing must climb.

Scar Cream

Scar Cream shows low returns (0.1%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Scar Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scar Cream is a £1.4M/yr Amazon United Kingdom market (889K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 53/100.

Scar Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.4% over the last 90 days and 7.7% of searches end in a purchase.

£1.4M

revenue / yr

Units sold / yr80K

Search volume / yr-11.4%889K

Conversion rate7.7%

Avg price£19.78

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers7 · 45

Top-5 product click share82%

Open market7%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Top Scar Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

KELO-COTE Gel Silicone Scar Treatment Advanced Formula 15 g

Price: £19.50
Rating: 4.3/5
Reviews: 5,965
Age: 17y ago

YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More

Price: £9.42
Rating: 4.5/5
Reviews: 47
Age: 9mo ago

Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g

Price: £9.32
Rating: 4.8/5
Reviews: 217
Age: 7mo ago

KELO-COTE Gel Silicone Scar Treatment Advanced Formula 6 g

Price: £10.99
Rating: 4.3/5
Reviews: 1,861
Age: 17y ago

100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars

Price: £20.44
Rating: 4.1/5
Reviews: 4,872
Age: 8mo ago

Newest

by launch date

Silicone Scar Removal Gel Cream

Price: £10.15
Rating: 4.4/5
Reviews: 51
Age: 3mo ago

Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g

Price: £9.32
Rating: 4.8/5
Reviews: 217
Age: 7mo ago

100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars

Price: £20.44
Rating: 4.1/5
Reviews: 4,872
Age: 8mo ago

YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More

Price: £9.42
Rating: 4.5/5
Reviews: 47
Age: 9mo ago

Dermatix silicon gel scar redcution treatment gel - 15g

Price: £25.39
Rating: 4.1/5
Reviews: 626
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

KELO-COTE55%
YEMAJIE15%
Wewell13%
Dermatix7%
MURASAKI BEAUTY4%
AZALLY4%
Open — no brand owns it (1 brand, 3%)

Scar Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume889KCVR7.7%Products10Brands7Top 5 Brands93%OOS Rate9.1%Rating4.4★Reviews6,943Avg BSR#11

Peak months: Mar, Jun · busiest ÷ quietest = 2.3×

Top Scar Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

scar308K/yr -36.0%0.1% conv.
scar cream122K/yr +24.3%5.5% conv.
silicone scar gel91K/yr +27.3%8.1% conv.
kelo cote scar gel76K/yr +13.7%16.9% conv.
scar gel50K/yr -1.3%6.7% conv.
scar removal cream33K/yr +8.7%3.0% conv.
silicone gel for scars27K/yr -14.1%10.9% conv.
silicone gel23K/yr -0.5%5.2% conv.
dermatix silicone scar gel22K/yr -15.0%9.2% conv.
kelo cote17K/yr +17.7%10.8% conv.

What reviews say buyers love and hate about Scar Cream

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews

Quality-Overall20%

“Absolutely incredible cream”

Value For Money12%

“worth the money”

Efficiency6%

“Does the job very well”

Advertised Vs Actual Product5%

“As advertised”

Absorbency5%

“Easily absorbed”

What buyers complain about

64% of reviews

Value For Money18%

“expensive”

Functionality-Overall13%

“Doesn't do much”

Size-Overall7%

“The bottle isnt very big”

Stretchability/Expandability/Elasticity5%

“Doesn't prevent stretch marks”

Allergies4%

“I found them irritating”

Scar Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

17%

2Functionality-Overall

17%

3Size-Overall

4Quality-Overall

5Ingredients-Overall

Common Scar Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scar Cream 53/100 on Amazon United Kingdom — Worth a look. The niche generates £1.4M/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -11.4% over the last 90 days.