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Scar Cream

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 82% of clicks, so Scar Cream is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£1.4M/yr889K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
82%top-5 click share · 7 brands · 45 sellers

Flapen Score

Scar Cream against its category

The dotted line is the Health & Personal Care average. Past it, Scar Cream is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scar Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scar Cream 889K times last year and spent an estimated £1.4M. The top 5 brands take 93% of clicks. Demand peaks in Mar–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 889K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
889K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
7.7%
Market size, estimated
£1.4Ma year
Peak month
March2.3× the quietest month
Top search term
scar308K searches a year

02 · Price

A sale here is worth £19.78.

Listings sell for £19.78 on average, from £9.32 to £60.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £19.78 that is £99K to £119K a year per listing.

Average price
£19.78inside the $15 to $100 sweet spot
Price range
£9.32–£60.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£99K–£119K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #11 within Over-the-Counter Medication. It carries 6,943 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
9.1%
Average rank
#11in Over-the-Counter Medication
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,943per listing
Listings tracked
10

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Scar Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£136K£271K£407K£542K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

45

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

3%

  • KELO-COTE55%
  • YEMAJIE15%
  • Wewell13%
  • Dermatix7%
  • MURASAKI BEAUTY4%
  • AZALLY4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Scar Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Scar Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scar308K/yr
  • scar cream122K/yr
  • silicone scar gel91K/yr
  • kelo cote scar gel76K/yr
  • scar gel50K/yr
  • scar removal cream33K/yr
  • silicone gel for scars27K/yr
  • silicone gel23K/yr
  • dermatix silicone scar gel22K/yr
  • kelo cote17K/yr

Reviews and returns

What reviews say buyers love and hate about Scar Cream

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
0.1%of orders come back
“expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Scar Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data