Is scar cream profitable to sell on Amazon United Kingdom?

The niche generates £1.4M/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the scar cream niche?

7 brands and 45 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in scar cream?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.1%.

When does demand for scar cream peak?

Demand peaks in Mar–Jun; the busiest month runs 2.3× the quietest.

What does it cost to enter the scar cream niche?

Listings span £9.32–£60.44; the average listing price is £19.78 (sweet spot $15–$100). The average incumbent carries 6,943 reviews — the moat a new listing must climb.

scar cream

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£19.78

avg listing price — sweet spot $15–$100

Price range

Great£9.32–£60.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£1.4M

£1.4M/yr · 889K searches

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,942.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, scar cream is a £1.4M/yr Amazon United Kingdom market (889K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

scar cream market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: £1.2M–£1.6M; units × avg price
Conversion rate: 7.7%
Avg BSR: #11
Page quality: 0%
Prime: 90%
Sponsored: 100%
Out of stock: 9.1%
Avg brand age: 47 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

KELO-COTE55%
YEMAJIE15%
Wewell13%
Dermatix7%
MURASAKI BEAUTY4%
AZALLY4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Mar, Jun · busiest ÷ quietest = 2.3×

Open Trend

Top scar cream search terms

scar308K/yr -36.0%0.1% conv.
scar cream122K/yr +24.3%5.5% conv.
silicone scar gel91K/yr +27.3%8.1% conv.
kelo cote scar gel76K/yr +13.7%16.9% conv.
scar gel50K/yr -1.3%6.7% conv.
scar removal cream33K/yr +8.7%3.0% conv.
silicone gel for scars27K/yr -14.1%10.9% conv.
silicone gel23K/yr -0.5%5.2% conv.
dermatix silicone scar gel22K/yr -15.0%9.2% conv.
kelo cote17K/yr +17.7%10.8% conv.

All search terms

Top scar cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KELO-COTE Gel Silicone Scar Treatment Advanced Formula 15 g

KELO-COTE£19.504.3★5,965 rev

YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More

YEMAJIE£9.424.5★47 rev

Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g

Wewell£9.324.8★217 rev

KELO-COTE Gel Silicone Scar Treatment Advanced Formula 6 g

KELO-COTE£10.994.3★1,861 rev

100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars

MURASAKI BEAUTY£20.444.1★4,872 rev

Newest

by launch date

Silicone Scar Removal Gel Cream

AZALLY£10.1551 rev

3mo ago

Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g

Wewell£9.32217 rev

7mo ago

100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars

MURASAKI BEAUTY£20.444,872 rev

8mo ago

YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More

YEMAJIE£9.4247 rev

9mo ago

Dermatix silicon gel scar redcution treatment gel - 15g

Dermatix£25.39626 rev

13y ago

What buyers say about scar cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Absolutely incredible cream”

Value For Money12%

“worth the money”

Efficiency6%

“Does the job very well”

Advertised Vs Actual Product5%

“As advertised”

Absorbency5%

“Easily absorbed”

Ease Of Application5%

“Applies nicely”

Smell4%

“The calming scent is interesting”

Ease Of Use4%

“The tube is easy to use”

Vegan/Organic4%

“Bio-Oil is a well-known product”

Moist/Dry4%

“Smooth and moist”

What buyers complain about

Value For Money18%

“expensive”

Functionality-Overall13%

“Doesn't do much”

Size-Overall7%

“The bottle isnt very big”

Stretchability/Expandability/Elasticity5%

“Doesn't prevent stretch marks”

Allergies4%

“I found them irritating”

Smell4%

“This product is slightly perfumed”

Oily/Greasy4%

“a little bit greasy for a little while after application”

Thickness3%

“even with that super thin coat”

Moist/Dry3%

“I cannot get this to dry”

Advertised Vs Actual Product2%

“Don't trust this product”

Top return reasons

Advertised Vs Actual Product17%

Functionality-Overall17%

Size-Overall8%

Quality-Overall7%

Ingredients-Overall6%

Value For Money6%

Skin Health6%

Adhesion/Stickiness5%

Leak-Proof5%

Dilute/Watery4%

Common questions

Is scar cream profitable to sell on Amazon United Kingdom?: The niche generates £1.4M/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the scar cream niche?: 7 brands and 45 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in scar cream?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.1%.
When does demand for scar cream peak?: Demand peaks in Mar–Jun; the busiest month runs 2.3× the quietest.
What does it cost to enter the scar cream niche?: Listings span £9.32–£60.44; the average listing price is £19.78 (sweet spot $15–$100). The average incumbent carries 6,943 reviews — the moat a new listing must climb.