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Scandinavian Smiles Toothbrush

Maybe

The products selling today average only 3.4★. But shoppers spend only $15K a year here, so Scandinavian Smiles Toothbrush is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£15K/yr47K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
47%top-5 click share · 18 brands · 21 sellers

Flapen Score

Scandinavian Smiles Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Scandinavian Smiles Toothbrush is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scandinavian Smiles Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scandinavian Smiles Toothbrush 47K times last year and spent an estimated £15K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
1.4%
Market size, estimated
£15Ka year
Peak month
November13.8× the quietest month
Top search term
whole mouth toothbrush6K searches a year

02 · Price

A sale here is worth £23.64.

Listings sell for £23.64 on average, from £4.87 to £48.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £23.64 that is £0 to £2K a year per listing.

Average price
£23.64inside the $15 to $100 sweet spot
Price range
£4.87–£48.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #96 within Dental Care. It carries 91 reviews at 3.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
20.5%
Average rank
#96in Dental Care
Average rating
3.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Scandinavian Smiles Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£756£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 rising

Sellers

21

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

29%

  • WingFly18%
  • MAYBUY15%
  • Wjxhz12%
  • DVDVBOOM10%
  • Kkminhg10%
  • ZWPARTS6%

Demand

Scandinavian Smiles Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 13.8×

Search terms

Top Scandinavian Smiles Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whole mouth toothbrush6K/yr
  • full mouth toothbrush5K/yr
  • u shaped toothbrush adults4K/yr
  • scandinavian smiles toothbrush24K/yr
  • hands free toothbrush2K/yr
  • scandinavian toothbrush1K/yr
  • scandinavian smiles4K/yr

Reviews and returns

What reviews say buyers love and hate about Scandinavian Smiles Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene22%

Sonic toothbrush. Cheap - doesn't work well at all

it simply does not clean teeth effectively

Not useful for cleaning teeth

Ease Of Cleaning13%−0.27

Didn't clean

Absolutely does not clean teeth

Not strong enough to give a good clean

Functionality-Overall9%−0.27

This U shaped toothbrush didn't work for me

Does not work

Cheap - doesn't work well at all

Quality-Overall8%

Complete garbage

Rubbish product

Garbage

Charging7%−0.06

Device wobbles, moves ect and will fall / stop charging

2> charging cable is tiny

waste of electricity charging it up

Love

Oral Hygiene24%

Cleaning my teeth well

comfortable on the gums

Its perfect for anyone looking for a quick, effective, and modern way to improve oral hygiene

Tooth Brightening10%+0.31

Also it working on teeth very well

Teeth whitening

my teeth have noticeably whitened

Ease Of Use9%+0.89

Simple to use

Its also super easy to use – just press a button

Its super easy to use — just put it in

Ease Of Cleaning8%−0.27

clean well

it cleans beautifully

it cleans all around at once

Quality-Overall8%

Fantastic quality

Great product

Very satisfied

Return

2.3% Return rate 17% Fixable by listing

Charging28%▃▅▅▄▄█

Device wobbles, moves ect and will fall / stop charging

2> charging cable is tiny

waste of electricity charging it up

Functionality-Overall18%▄█▃▄▄▂

This U shaped toothbrush didn't work for me

Does not work

Cheap - doesn't work well at all

Advertised Vs Actual Product9%▅▁█▆▅▂
Defective Material/Parts8%▁▁█▃▆▄
Size-Overall6%█▁▆▆▃▁

Doesnt fit in the mouth properly

Not fit for purpose

FAQ

Common Scandinavian Smiles Toothbrush questions

Answered from the same tracked data.