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Scales for Body Weight

Maybe

Shoppers spend $7.1M a year here. But the average product has 31,433 reviews to catch up to, so Scales for Body Weight is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£7.1M/yr4.9M searches / yr
90-day growth
-8.0%search demand this quarter
Competition
61%top-5 click share · 14 brands · 24 sellers

Flapen Score

Scales for Body Weight against its category

The dotted line is the Health & Personal Care average. Past it, Scales for Body Weight is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scales for Body Weight market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scales for Body Weight 4.9M times last year and spent an estimated £7.1M. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.1M a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
11.4%
Market size, estimated
£7.1Ma year
Peak month
January1.8× the quietest month
Top search term
scales for body weight1.1M searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £6.06 to £24.06. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 20,000 to 25,000 of them. At £12.93 that is £259K to £323K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£6.06–£24.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500K–600K
Units per listing a year
20,000–25,000
Revenue per listing a year
£259K–£323K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Medical Supplies & Equipment. It carries 31,433 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Medical Supplies & Equipment
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
31,433per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Scales for Body Weight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£715K£1.4M£2.1M£2.9M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

17%

  • RENPHO29%
  • HOMEBUDS21%
  • HomeFashion14%
  • Salter9%
  • Vitafit5%
  • runstar5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Scales for Body Weight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Scales for Body Weight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scales for body weight1.1M/yr
  • weighing scales911K/yr
  • bathroom scales789K/yr
  • scales601K/yr
  • weighing scales body weight261K/yr
  • scale205K/yr
  • weight scale161K/yr
  • digital scales for body weight129K/yr
  • bathroom scales uk110K/yr
  • digital scales136K/yr

Reviews and returns

What reviews say buyers love and hate about Scales for Body Weight

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy19%−0.15

Inaccurate scale

Inconsistent Readings

Inaccurate reading

Durability13%−0.09

Didnt last

Completely dead

Broke quickly

Accuracy-Overall11%−0.02

Inaccurate Readings

Dangerously Inaccurate

Inaccurate scale

Functionality-Overall9%−0.07

never worked

Doesn't work

Didnt function as described

Quality-Overall7%+0.77

Absolute garbage

very cheap quality

Really bad quality

Love

Value For Money22%+1.50

competitive price

Decent price

Excellent value

Quality-Overall16%+0.77

Best Quality

Decent build quality

build quality is excellent

Ease Of Use13%+0.95

easy to handle

Easy to Use

Easy to read

Accuracy-Overall10%−0.02

Easy and accurate

Accurate product

Accurate and Easy to Use

Advertised Vs Actual Product7%+0.45

As advertised

As described

Exactly what I wanted

Return

1.3% Return rate 12% Fixable by listing

Measurement/Reading Accuracy26%▇██▇██

Inaccurate scale

Inconsistent Readings

Inaccurate reading

Functionality-Overall22%█▇██▇▇

never worked

Doesn't work

Didnt function as described

Accuracy-Overall8%▇▇▇█▇▇

Inaccurate Readings

Dangerously Inaccurate

Inaccurate scale

Size-Overall8%▇▇▇▇▆█

It's small

they are quite narrow

It's a bit big

Defective Material/Parts6%█▆▆▇▆▆

FAQ

Common Scales for Body Weight questions

Answered from the same tracked data.