scales for body weight
Worth a lookShows a $7.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£7.1M£7.1M/yr · 4.9M searches
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.93avg listing price — sweet spot $15–$100
Price range
Good£6.06–£24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Review moat
Bad31,433.3avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, scales for body weight is a £7.1M/yr Amazon United Kingdom market (4.9M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
scales for body weight market data
- Units sold / yr
- 500K–600K
- avg 20,000–25,000/product
- Revenue / yr
- £6.5M–£7.8M
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
24
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
17%
- RENPHO29%
- HOMEBUDS21%
- HomeFashion14%
- Salter9%
- Vitafit5%
- runstar5%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top scales for body weight search terms
- scales for body weight1.1M/yr
- weighing scales911K/yr
- bathroom scales789K/yr
- scales601K/yr
- weighing scales body weight261K/yr
- scale205K/yr
- weight scale161K/yr
- digital scales for body weight129K/yr
- bathroom scales uk110K/yr
- digital scales136K/yr
Top scales for body weight products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Homebuds Bathroom Scales for Body Weight Precision 0.1lb by Our Professional Scale Factory Since 2001 Weighing Scales LED Display and Step-On 3*AAA Batteries Included 28st/400lb/182kg Blue
HOMEBUDS£8.254.5★29,663 rev
RENPHO Weighing Scales for Body Weight Bathroom Scales with High Precision Sensors Accurate Digital Weight Scale for People LED Display Step-On Black Core 1S (Stone/Kgs/Lbs)
RENPHO£7.724.4★119,522 rev
HomeFashion HFitness Large 28×28cm Bathroom Scales for Body Weight Digital Weighing Scales 180kg High Precision Weight Scale with Backlit Display Black
HomeFashion£7.674.4★28,665 rev
RENPHO Scales for Body Weight Smart Weighing Scales Body Weight with App Bluetooth Bathroom Scales for Fitness Tracking High Accuracy Body Composition Monitor (ST/ST:LB/LB/KG) - Elis 1
RENPHO£17.054.6★328,966 rev
HomeFashion HFitness Smart Bathroom Scales for Body Weight Bluetooth Body Fat Scale with 19 Body Composition Metrics Digital Weighing Scale BMI Muscle Mass Bone Mass iOS & Android App Black
HomeFashion£9.004.5★3,283 rev
Newest
by launch date
RunStar Digital Bathroom Scale for Body Weight with High Precision Clear LED Backlight Display Accurate Scale with 6mm Tempered Glass 400lb Silver
runstar£17.157,117 rev
RunStar Scale for Body Weight Digital Bathroom Scale with High Precision Clear LED Backlight Display Accurate Scale with 6mm Tempered Glass 400lb
runstar£17.377,117 rev
XShield Digital Bathroom Scale | High Precision Body Weight Scale with 180kg/400lb Capacity | Backlit LCD Display Tempered Glass Auto Calibration & Anti-Slip Feet | 2×AAA Batteries Included
XShield£6.42312 rev
Armo Digital Body Weight Scale Tempered Glass Bathroom Scale With Clear LCD Display Stones KG LB (180KG MAX)
Armo Home£6.06333 rev
Reliance Medical Digital Body Weight Scale Professional Weighing Scales with LED Display Ultra Slim Design Accurate Weight Management Bathroom Scale Size L 26cm x W 26cm x D 2.3cm Pack of 1
Reliance Medical£7.341,253 rev
Trending
90-day click momentumRunStar Digital Bathroom Scale for Body Weight with High Precision Clear LED Backlight Display Accurate Scale with 6mm Tempered Glass 400lb Silver
runstar£17.154.3★
Scales for Body Weight and Fat Percentage with App & Bluetooth High Precision 0.1lb Digital Bathroom Scales Analyzes 13 Body Composition Data (Weight Fat% Water BMI) 400 lbs Capacity Black
Posture£21.714.6★
Healthkeep Digital Bathroom Scales for Body Weight Weight Scale with High Precision Sensors Accurate Weighing Scale Round Corner Design LED Display Max. 180kg/400lb
Healthkeep£9.054.2★
HomeFashion HFitness Large Smart Bathroom Scales for Body Weight 28×28cm Bluetooth Body Fat Scale with 19 Body Composition Metrics BMI Muscle Mass & Bone Mass iOS & Android App Black
HomeFashion£12.364.4★
RENPHO Digital Bathroom Scales Weighing Scale with High Precision Sensors Body Weight Scale (Stone/lb/kg) - White Core 1S
RENPHO£8.084.5★
What buyers say about scales for body weight
What buyers praise and complain about, mined from review topics.What buyers love
“competitive price”
“Best Quality”
“easy to handle”
“Easy and accurate”
“As advertised”
“Brilliant design”
“Neat and compact very lightweight”
“Its amazing and does the job”
“Very sturdy and measures accurate”
“Easy to connect”
What buyers complain about
“Inaccurate scale”
“Didnt last”
“Inaccurate Readings”
“never worked”
“Absolute garbage”
“Low battery life”
“It's small”
“Absolute waste of money”
“Description not accurate”
“Dont expect it to connect”
Top return reasons
Common questions
- Is scales for body weight profitable to sell on Amazon United Kingdom?
- The niche generates £7.1M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the scales for body weight niche?
- 14 brands and 24 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in scales for body weight?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 1.3%.
- When does demand for scales for body weight peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the scales for body weight niche?
- Listings span £6.06–£24.06; the average listing price is £12.93 (sweet spot $15–$100). The average incumbent carries 31,433 reviews — the moat a new listing must climb.