Sanitary Towels

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

10.8%

Market size, estimated

£2.0Ma year

Peak month

February1.4× the quietest month

Top search term

sanitary towels375K searches a year

Listings sell for £8.48 on average, from £2.05 to £17.77. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At £8.48 that is £25K to £34K a year per listing.

Average price

£8.48under the $15 to $100 sweet spot

Price range

£2.05–£17.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

£25K–£34K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Intimate Hygiene. It carries 1,206 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#22in Intimate Hygiene

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,206per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months