Sanitary Pads Heavy Flow

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

10.7%

Market size, estimated

£156Ka year

Peak month

September2.7× the quietest month

Top search term

kotex maxi night time pads40K searches a year

Listings sell for £14.49 on average, from £4.65 to £35.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.49 that is £4K to £7K a year per listing.

Average price

£14.49under the $15 to $100 sweet spot

Price range

£4.65–£35.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #100 within Intimate Hygiene. It carries 363 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

53%

Out of stock, average day

4.5%

Average rank

#100in Intimate Hygiene

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

363per listing

Listings tracked

30

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months