Sanitary Pads Heavy Flow
MaybeReturns run at only 0.1% of orders. But demand is soft, at -19.8% this quarter, so Sanitary Pads Heavy Flow is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 4857
- Market size
- £156K/yr101K searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 48%top-5 click share · 12 brands · 57 sellers
Flapen Score
Sanitary Pads Heavy Flow against its category
The dotted line is the Health & Personal Care average. Past it, Sanitary Pads Heavy Flow is stronger. Inside it, weaker.
Market
The Sanitary Pads Heavy Flow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sanitary Pads Heavy Flow 101K times last year and spent an estimated £156K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £156Ka year
- Peak month
- September2.7× the quietest month
- Top search term
- kotex maxi night time pads40K searches a year
02 · Price
A sale here is worth £14.49.
Listings sell for £14.49 on average, from £4.65 to £35.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.49 that is £4K to £7K a year per listing.
- Average price
- £14.49under the $15 to $100 sweet spot
- Price range
- £4.65–£35.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #100 within Intimate Hygiene. It carries 363 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 53%
- Out of stock, average day
- 4.5%
- Average rank
- #100in Intimate Hygiene
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 363per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Sanitary Pads Heavy Flow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kotex Maxi Night Time Sanitary Towels 4x10 Pack
- Price
- £8.98
- Rating
- 4.4/5
- Reviews
- 859
- Age
- 14y ago
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago
Sanitary Towels Night Time Maxi 10 Pads - Bundle of 2 (2x10 Pads) - Extra Cushioned for Comfort and Protection with Leak-Proof Technology - kotex
- Price
- £9.24
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 2y ago
Kotex Maxi Night Time Sanitary Towels 4x10 Pack (New Packaging)
- Price
- £9.28
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 10mo ago
Maxi Pads Night Time Kotexs Compatible 10s | Sanitary Pads Bulk
- Price
- £19.85
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 2y ago
Trending
90-day click momentum
Period Pants Heavy Flow 60ML Absorbency Period Underwear for Women Extra Protection Soft Breathable Leakproof Washable Menstrual Knickers Postpartum Underwear Pack of 3 Black&Wine Red&Dark Green L
- Price
- £14.39
- Rating
- 4.3/5
- Reviews
- 2,209
- Age
- 1y ago
RFOGJV Period Pants for Women Heavy Flow High Waist Leakproof Menstrual Period Underwear Mesh Breathable Extra Protective Postpartum Panties Pack of 3 Black S
- Price
- £13.40
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 1y ago
ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)
- Price
- £13.39
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 3y ago
RFOGJV Period Pants for Women Heavy Flow High Waist Leakproof Menstrual Period Underwear Mesh Breathable Extra Protective Postpartum Panties Pack of 3 Black L
- Price
- £13.47
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 1y ago
ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (L 3 Black)
- Price
- £13.65
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 3y ago
Newest
by launch dateKotex Maxi Night Time Sanitary Towels 4x10 Pack (New Packaging)
- Price
- £9.28
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 10mo ago
Kotex Maxi Night TIME Sanitary Towels 3 x 10 Pack Extra Absorbent Feminine Pads for Heavy Flow with Wings Designed for Overnight Protection Soft Cushioned Cover for Leak Prevention
- Price
- £8.19
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 10mo ago
Kotex Maxi Night Time 10 Pads x 8 - Full Box
- Price
- £17.09
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 11mo ago
RFOGJV Period Pants for Women Heavy Flow High Waist Leakproof Menstrual Period Underwear Mesh Breathable Extra Protective Postpartum Panties Pack of 3 Black S
- Price
- £13.40
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 1y ago
RFOGJV Period Pants for Women Heavy Flow High Waist Leakproof Menstrual Period Underwear Mesh Breathable Extra Protective Postpartum Panties Pack of 3 Black L
- Price
- £13.47
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
57
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
10%
- Kotex48%
- ZVZK17%
- /LAGHMAN9%
- KoalaKoi7%
- RFOGJV6%
- Generic4%
- Open — no brand owns it (6 brands, 10%)
Demand
Sanitary Pads Heavy Flow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7×
Search terms
Top Sanitary Pads Heavy Flow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kotex maxi night time pads40K/yr
- kotex29K/yr
- kotex pads19K/yr
- kotex pads for women5K/yr
- kotex night time3K/yr
- kotex night time pads3K/yr
- kotex pad3K/yr
Reviews and returns
What reviews say buyers love and hate about Sanitary Pads Heavy Flow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the thickness of the pad has greatly reduced
its annoying that the company has changed it to much thinner like the old version was better now its feels unsupported
A few months ago they changed the thickness
Expensive for a single pair, yes,
Expensive
Waste of money
Theyre a little bit tight on the leg even though I bought my normal size
got the small simply as I often find items come up small
comes up very small around the legs
absorbent material has a terrible smell that does not wash out
The absorbent part doesn't go up high enough at the front
are uncomfortable
to a point they are uncomfortable to wear for more than about an hour
are not comfortable
Love
very comfortable
comfortable to the skin
My daughter said they were comfortable to wear
It is so affordable
Great value
Great for the price
Good absorbancy
The absorbent area gives a good sense of coverage
It is super absorbent and highly affordable
They're really good quality pants
Good quality
Very well made
Fit well
theyre better slightly snug
The fit is snug
Return
0.1% Return rate 64% Fixable by listing
Theyre a little bit tight on the leg even though I bought my normal size
got the small simply as I often find items come up small
comes up very small around the legs
the thickness of the pad has greatly reduced
its annoying that the company has changed it to much thinner like the old version was better now its feels unsupported
A few months ago they changed the thickness
The material around the sides is so thin that a hole appeared where the material meets the waistband after the first wear
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sanitary Pads Heavy Flow questions
Answered from the same tracked data.