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Sandalwood Essential Oils

Fail

Prices span $3.85–$15.29, mostly outside the sweet spot, so Sandalwood Essential Oils is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£71K/yr79K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
63%top-5 click share · 11 brands · 13 sellers

Flapen Score

Sandalwood Essential Oils against its category

The dotted line is the Health & Personal Care average. Past it, Sandalwood Essential Oils is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood Essential Oils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sandalwood Essential Oils 79K times last year and spent an estimated £71K. The top 5 brands take 75% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
11.8%
Market size, estimated
£71Ka year
Peak month
November1.5× the quietest month
Top search term
sandalwood essential oils52K searches a year

02 · Price

A sale here is worth £7.58.

Listings sell for £7.58 on average, from £3.85 to £15.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.58 that is £2K to £4K a year per listing.

Average price
£7.58under the $15 to $100 sweet spot
Price range
£3.85–£15.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Alternative Medicine. It carries 5,602 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Alternative Medicine
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,602per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Sandalwood Essential Oils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

  • MAYJAM22%
  • nikura17%
  • AVD ORGANICS13%
  • EVOKE OCCU12%
  • NPOW11%
  • HIQILI9%
  • Open — no brand owns it (5 brands, 16%)

Demand

Sandalwood Essential Oils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sandalwood Essential Oils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sandalwood essential oils52K/yr
  • sandalwood oil14K/yr
  • sandalwood essential oil10K/yr
  • essential oil sandalwood3K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood Essential Oils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell57%−0.36

The scent doesn't last

I didn't like the smell at all

It doesnt smell very strong

Dilute/Watery9%−0.09

and watery

Whatever it is it has already been diluted in a carrier oil

The oil feels very diluted

Value For Money5%0.00

was expecting better for the price

A waste of money, avoid

Natural Ingredients4%

Doesn't seem natural

Not Pure essential oil

Strength4%+0.17

Its not very strong x

I wish it was stronger

Love

Smell61%−0.36

Very pleasant perfume

Light smell

Beautiful aroma

Quality-Overall21%+3.43

Overall good product for sandalwood lovers

Amazing quality

The bottle feels good quality

Value For Money4%0.00

Great value for money too

good price

WORTH THE MONEY

Advertised Vs Actual Product2%+0.21

Better Than Expected

As described

It does what it says on the bottle

Cleansing2%+0.28

Good quality essential oil that I use in my cleaning products

Return

0.5% Return rate 19% Fixable by listing

Smell59%█▇█▆▅█

The scent doesn't last

I didn't like the smell at all

It doesnt smell very strong

Advertised Vs Actual Product14%▁▅▅▅█▄

not as expected

Size-Overall3%█▆▁█▁▁
Dilute/Watery3%▁▁█▃▅▁

and watery

Whatever it is it has already been diluted in a carrier oil

The oil feels very diluted

Natural Ingredients2%█▆▁▁▁▁

Doesn't seem natural

Not Pure essential oil

FAQ

Common Sandalwood Essential Oils questions

Answered from the same tracked data.