Sandalwood Essential Oils
FailPrices span $3.85–$15.29, mostly outside the sweet spot, so Sandalwood Essential Oils is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £71K/yr79K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 13 sellers
Flapen Score
Sandalwood Essential Oils against its category
The dotted line is the Health & Personal Care average. Past it, Sandalwood Essential Oils is stronger. Inside it, weaker.
Market
The Sandalwood Essential Oils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sandalwood Essential Oils 79K times last year and spent an estimated £71K. The top 5 brands take 75% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £71Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- sandalwood essential oils52K searches a year
02 · Price
A sale here is worth £7.58.
Listings sell for £7.58 on average, from £3.85 to £15.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.58 that is £2K to £4K a year per listing.
- Average price
- £7.58under the $15 to $100 sweet spot
- Price range
- £3.85–£15.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Alternative Medicine. It carries 5,602 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Alternative Medicine
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,602per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Sandalwood Essential Oils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nikura Sandalwood (East Indian) Fragrance Oil - 10ml | Perfect for Soap and Candle Making Wax Melts Diffuser for Home Oil Burners | Great for use in Bath Bombs Perfume Fragrance Candle Scents
- Price
- £4.11
- Rating
- 4.2/5
- Reviews
- 679
- Age
- 8y ago

MAYJAM Sandalwood Essential Oils 100ML Sandalwood Oil for Diffuser Humidifier DIY Home Office
- Price
- £7.40
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 5y ago

AVD Organics Sandalwood Essential Oil 30ml Premium Natural Fragrance Oil
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 2y ago

EVOKE OCCU Sandalwood Essential Oil for Skin Care Diffuser & Candle Making
- Price
- £7.90
- Rating
- 4.3/5
- Reviews
- 2,169
- Age
- 4y ago

NPOW Pure Sandalwood Essential Oils for Skin - 100% Natural Essential Oils for Diffusers for Home Sandalwood Fragrance Oil for Diffuser Humidifier Oil Aromatherapy Diffuser Scents - 10ml
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 3y ago
Trending
90-day click momentum
NPOW Pure Sandalwood Essential Oils for Skin - 100% Natural Essential Oils for Diffusers for Home Sandalwood Fragrance Oil for Diffuser Humidifier Oil Aromatherapy Diffuser Scents - 10ml
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 3y ago

Australian Sandalwood Essential Oils - 100ML Pure Premium Natural Oil for Hair Care Sandalwood Oil for Diffuser Body Skin Care Aromatherapy DIY Candle Soap Making
- Price
- £7.54
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 1y ago

MAYJAM Sandalwood Essential Oils 100ML Sandalwood Oil for Diffuser Humidifier DIY Home Office
- Price
- £7.40
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 5y ago

AVD Organics Sandalwood Essential Oil 30ml Premium Natural Fragrance Oil
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 2y ago

Gya Labs Sandalwood Essential Oils for Diffuser - Natural Sandalwood Oil - Sandalwood Essential Oil for Hair Skin Massage Perfume & Candle Making (10ml)
- Price
- £13.70
- Rating
- 4.4/5
- Reviews
- 3,264
- Age
- 8y ago
Newest
by launch date
Australian Sandalwood Essential Oils - 100ML Pure Premium Natural Oil for Hair Care Sandalwood Oil for Diffuser Body Skin Care Aromatherapy DIY Candle Soap Making
- Price
- £7.54
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 1y ago

Sandalwood Essential Oil MUNUSNA 100% Natural Sandalwood Oils for Aromatherapy Skin Hair Care Pure and Natural Essential Oils for Aroma Diffuser Candle Making Soaps 100ml
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 1y ago

AVD Organics Sandalwood Essential Oil 30ml Premium Natural Fragrance Oil
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 2y ago

MAYJAM Sandalwood Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
- Price
- £4.01
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 2y ago

NPOW Pure Sandalwood Essential Oils for Skin - 100% Natural Essential Oils for Diffusers for Home Sandalwood Fragrance Oil for Diffuser Humidifier Oil Aromatherapy Diffuser Scents - 10ml
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
13
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
16%
- MAYJAM22%
- nikura17%
- AVD ORGANICS13%
- EVOKE OCCU12%
- NPOW11%
- HIQILI9%
- Open — no brand owns it (5 brands, 16%)
Demand
Sandalwood Essential Oils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sandalwood Essential Oils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sandalwood essential oils52K/yr
- sandalwood oil14K/yr
- sandalwood essential oil10K/yr
- essential oil sandalwood3K/yr
Reviews and returns
What reviews say buyers love and hate about Sandalwood Essential Oils
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The scent doesn't last
I didn't like the smell at all
It doesnt smell very strong
and watery
Whatever it is it has already been diluted in a carrier oil
The oil feels very diluted
was expecting better for the price
A waste of money, avoid
Doesn't seem natural
Not Pure essential oil
Its not very strong x
I wish it was stronger
Love
Very pleasant perfume
Light smell
Beautiful aroma
Overall good product for sandalwood lovers
Amazing quality
The bottle feels good quality
Great value for money too
good price
WORTH THE MONEY
Better Than Expected
As described
It does what it says on the bottle
Good quality essential oil that I use in my cleaning products
Return
0.5% Return rate 19% Fixable by listing
The scent doesn't last
I didn't like the smell at all
It doesnt smell very strong
not as expected
and watery
Whatever it is it has already been diluted in a carrier oil
The oil feels very diluted
Doesn't seem natural
Not Pure essential oil
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sandalwood Essential Oils questions
Answered from the same tracked data.









