Is sandalwood essential oils profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 16 tracked products. 90-day search growth is -25.2%. Flapen's verdict: Skip it (44/100).

How competitive is the sandalwood essential oils niche?

11 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in sandalwood essential oils?

Top complaints mined from reviews: Smell, Dilute/Watery, Value For Money. The return rate is 0.5%.

When does demand for sandalwood essential oils peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the sandalwood essential oils niche?

Listings span £3.85–£15.29; the average listing price is £7.58 (sweet spot $15–$100). The average incumbent carries 5,602 reviews — the moat a new listing must climb.

sandalwood essential oils

Skip it

Prices mostly outside the sweet spot ($3.85–$15.29) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,602.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.58

avg listing price — sweet spot $15–$100

Market size

Bad£71K

£71K/yr · 79K searches

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

Price range

Bad£3.85–£15.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sandalwood essential oils is a £71K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sandalwood essential oils market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £45K–£61K; units × avg price
Conversion rate: 11.8%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

MAYJAM22%
nikura17%
AVD ORGANICS13%
EVOKE OCCU12%
NPOW11%
HIQILI9%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top sandalwood essential oils search terms

sandalwood essential oils52K/yr -11.0%10.2% conv.
sandalwood oil14K/yr -42.2%5.5% conv.
sandalwood essential oil10K/yr -53.3%7.8% conv.
essential oil sandalwood3K/yr -31.3%10.8% conv.

All search terms

Top sandalwood essential oils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nikura Sandalwood (East Indian) Fragrance Oil - 10ml | Perfect for Soap and Candle Making Wax Melts Diffuser for Home Oil Burners | Great for use in Bath Bombs Perfume Fragrance Candle Scents

nikura£4.114.2★679 rev

MAYJAM Sandalwood Essential Oils 100ML Sandalwood Oil for Diffuser Humidifier DIY Home Office

MAYJAM£7.404.3★15,267 rev

AVD Organics Sandalwood Essential Oil 30ml Premium Natural Fragrance Oil

AVD ORGANICS£7.474.4★3,947 rev

EVOKE OCCU Sandalwood Essential Oil for Skin Care Diffuser & Candle Making

EVOKE OCCU£7.904.3★2,169 rev

NPOW Pure Sandalwood Essential Oils for Skin - 100% Natural Essential Oils for Diffusers for Home Sandalwood Fragrance Oil for Diffuser Humidifier Oil Aromatherapy Diffuser Scents - 10ml

NPOW£4.004.4★44 rev

Newest

by launch date

Australian Sandalwood Essential Oils - 100ML Pure Premium Natural Oil for Hair Care Sandalwood Oil for Diffuser Body Skin Care Aromatherapy DIY Candle Soap Making

MAYJAM£7.5415,267 rev

1y ago

Sandalwood Essential Oil MUNUSNA 100% Natural Sandalwood Oils for Aromatherapy Skin Hair Care Pure and Natural Essential Oils for Aroma Diffuser Candle Making Soaps 100ml

MUNUSNA£8.242,633 rev

1y ago

AVD Organics Sandalwood Essential Oil 30ml Premium Natural Fragrance Oil

AVD ORGANICS£7.473,947 rev

2y ago

MAYJAM Sandalwood Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making

MAYJAM£4.0115,267 rev

2y ago

NPOW Pure Sandalwood Essential Oils for Skin - 100% Natural Essential Oils for Diffusers for Home Sandalwood Fragrance Oil for Diffuser Humidifier Oil Aromatherapy Diffuser Scents - 10ml

NPOW£4.0044 rev

3y ago

What buyers say about sandalwood essential oils

What buyers praise and complain about, mined from review topics.

What buyers love

Smell61%

“Very pleasant perfume”

Quality-Overall21%

“Overall good product for sandalwood lovers”

Value For Money4%

“Great value for money too”

Advertised Vs Actual Product2%

“Better Than Expected”

Cleansing2%

“Good quality essential oil that I use in my cleaning products”

Strength2%

“Amazing lots and strong the dropper is nice”

Vegan/Organic1%

“Quality essential oil”

Dispensing Mechanism1%

“Very good product and provided with a large screw top pipette for the bottle and a smaller”

Durability1%

“Long lasting fragrance”

Dosage1%

“A small amount goes a long way”

What buyers complain about

Smell57%

“The scent doesn't last”

Dilute/Watery9%

“and watery”

Value For Money5%

“was expecting better for the price”

Natural Ingredients4%

“Doesn't seem natural”

Strength4%

“Its not very strong x”

Focus Enhancement4%

“Not concentrated”

Ingredients-Overall3%

“Mixture of isolated compounds it says on the ingredients list”

Functionality-Overall2%

“that didn't work”

Oily/Greasy2%

“Oil”

Advertised Vs Actual Product1%

“not as expected”

Top return reasons

Smell59%

Advertised Vs Actual Product14%

Size-Overall3%

Dilute/Watery3%

Natural Ingredients2%

Leak-Proof2%

Quality-Overall2%

Ingredients-Overall2%

Value For Money2%