Sandalwood Diffuser
FailPrices span $2.80–$16.69, mostly outside the sweet spot, so Sandalwood Diffuser is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £62K/yr73K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 35 sellers
Flapen Score
Sandalwood Diffuser against its category
The dotted line is the Health & Personal Care average. Past it, Sandalwood Diffuser is stronger. Inside it, weaker.
Market
The Sandalwood Diffuser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sandalwood Diffuser 73K times last year and spent an estimated £62K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £62Ka year
- Top search term
- cristalinas reed diffuser37K searches a year
02 · Price
A sale here is worth £9.01.
Listings sell for £9.01 on average, from £2.80 to £16.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.01 that is £901 to £2K a year per listing.
- Average price
- £9.01under the $15 to $100 sweet spot
- Price range
- £2.80–£16.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £901–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #163 within Alternative Medicine. It carries 224 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 82%
- Out of stock, average day
- 12.2%
- Average rank
- #163in Alternative Medicine
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 224per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Sandalwood Diffuser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cristalinas 35ml Citrus & Bergamot Air Fresheners - Reed Diffuser Home Fragrance Lasts upto 8 weeks - Room Diffuser Sticks with Coloured Fragrance Oil Yellow
- Price
- £3.71
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 11mo ago

Cristalinas 35ml Fresh Linen Air Fresheners - Reed Diffuser Home Fragrance Lasts upto 8 weeks - Room Diffuser Sticks with Coloured Fragrance Oil
- Price
- £3.72
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 11mo ago

Cristalinas 35ml Sandalwood & Cedar Air Fresheners for Home - Reed Diffusers for home - Home Fragrance Lasts upto 8 weeks - Room Diffuser Sticks with Coloured Fragrance Oil - Pack of 3
- Price
- £13.54
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 2y ago

Cristalinas 35ml Tropical Coconut Air Fresheners - Reed Diffuser Home Fragrance Lasts upto 8 weeks - Room Diffuser Sticks with Coloured Fragrance Oil
- Price
- £3.75
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 5mo ago

Cristalinas 35ml Cherry Blossom Air Fresheners for Home - Reed Diffusers for home - Home Fragrance Lasts upto 8 weeks - Room Diffuser Sticks with Coloured Fragrance Oil - Pack of 3
- Price
- £14.23
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 2y ago
Trending
estimated 90-day click momentum
CRISTALINAS Pet Odour Remover Reed Diffuser - Fluffy Towels Scent Air Freshener - 35ml Home Air Fresheners - Long Lasting Continuous Home Fragrance Up To 6 weeks - Reed Diffusers with Essential Oils
- Price
- £4.10
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Yankee Candle Reed Diffuser | Amber & Sandalwood | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
- Price
- £11.18
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 4mo ago

CRISTALINAS Pet Odour Remover Reed Diffuser - Red Berries Scent Air Freshener - 35ml Home Air Fresheners - Long Lasting Continuous Home Fragrance Up To 6 weeks - Reed Diffusers with Essential Oils
- Price
- £4.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Hassett Green London Boutique Classics Magnolia & Sandalwood - Reed Diffuser Duo Set - 2 x 125ml - Reduced Packaging
- Price
- £16.69
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

Cristalinas 35ml Tropical Coconut Air Fresheners - Reed Diffuser Home Fragrance Lasts upto 8 weeks - Room Diffuser Sticks with Coloured Fragrance Oil
- Price
- £3.75
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 5mo ago
Newest
by launch date
CRISTALINAS Pet Odour Remover Reed Diffuser - Red Berries Scent Air Freshener - 35ml Home Air Fresheners - Long Lasting Continuous Home Fragrance Up To 6 weeks - Reed Diffusers with Essential Oils
- Price
- £4.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

CRISTALINAS Pet Odour Remover Reed Diffuser - Fluffy Towels Scent Air Freshener - 35ml Home Air Fresheners - Long Lasting Continuous Home Fragrance Up To 6 weeks - Reed Diffusers with Essential Oils
- Price
- £4.10
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Hassett Green London Boutique Classics Magnolia & Sandalwood - Reed Diffuser Duo Set - 2 x 125ml - Reduced Packaging
- Price
- £16.69
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

Yankee Candle Reed Diffuser | Amber & Sandalwood | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
- Price
- £11.18
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 4mo ago

Cristalinas 35ml Tropical Coconut Air Fresheners - Reed Diffuser Home Fragrance Lasts upto 8 weeks - Room Diffuser Sticks with Coloured Fragrance Oil
- Price
- £3.75
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
35
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 93%
Open market
4%
- CRISTALINAS83%
- glade4%
- Scent-Hi3%
- Wax Lyrical2%
- Yankee Candle2%
- SCENTORINI2%
- Open — no brand owns it (5 brands, 4%)
Demand
Sandalwood Diffuser search demand
Weekly searches over the year. Pick a range.
Search terms
Top Sandalwood Diffuser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cristalinas reed diffuser37K/yr
- sandalwood diffuser15K/yr
- cristalinas9K/yr
- reed diffuser sandalwood4K/yr
- sandalwood reed diffuser5K/yr
- cristalinas reed diffuser refill3K/yr
Reviews and returns
What reviews say buyers love and hate about Sandalwood Diffuser
We read the reviews and the return reasons for every product selling here.
“Bad scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sandalwood Diffuser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









