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Salt Tablets for Runners

Fail

The top 5 brands take 100% of clicks, so Salt Tablets for Runners is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£276K/yr184K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
65%top-5 click share · 2 brands · 10 sellers

Flapen Score

Salt Tablets for Runners against its category

The dotted line is the Health & Personal Care average. Past it, Salt Tablets for Runners is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt Tablets for Runners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salt Tablets for Runners 184K times last year and spent an estimated £276K. All 2 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
12.3%
Market size, estimated
£276Ka year
Peak month
April4.0× the quietest month
Top search term
salt sticks47K searches a year

02 · Price

A sale here is worth £12.13.

Listings sell for £12.13 on average, from £5.46 to £21.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £12.13 that is £12K to £15K a year per listing.

Average price
£12.13under the $15 to $100 sweet spot
Price range
£5.46–£21.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Diet & Nutrition. It carries 399 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#145in Diet & Nutrition
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
399per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Salt Tablets for Runners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • SaltStick90%
  • Precision Hydration10%

Demand

Salt Tablets for Runners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.0×

Search terms

Top Salt Tablets for Runners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt sticks47K/yr
  • salt tablets for runners35K/yr
  • salt sticks electrolytes fastchews26K/yr
  • salt stick17K/yr
  • saltstick fastchews16K/yr
  • saltstick12K/yr
  • salt chews6K/yr
  • electrolyte chews6K/yr
  • salt stick fastchews4K/yr
  • electrolytes chews3K/yr

Reviews and returns

What reviews say buyers love and hate about Salt Tablets for Runners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.04

a little expensive

pricey

Steep price

Taste-Overall8%−0.12

too chewy or taste vaguely medicinal

These are, it has to be said, less delicious,

I don't like the taste

Texture/Consistency-Overall5%−0.08

I have always struggled with the texture of sticky

they have a chalky texture

Salt Content3%+0.41

I know that I have a very low tolerance to salt

a strong salt taste just makes me gag

Salty

Size-Overall2%

I take these to concerts because theyre small

Love

Taste-Overall20%−0.12

Great tasting grab and go option

The pack with different flavours was great too — nice little variety

Great taste

Flavor9%+0.21

Nice flavour

lovely fruity taste

The pack with different flavours was great too — nice little variety

Ease Of Chewing/Swallowing8%−0.04

Easy to chew

chewy with a unique

Pleasant to chew

Quality-Overall7%+1.08

Excellent product

These are genuinely quite good

Good product

Salt Content5%+0.41

Tasty salt intake

Help keep your salts going on a long run

these really help with adding salt into her diet

FAQ

Common Salt Tablets for Runners questions

Answered from the same tracked data.