Is salonpas profitable to sell on Amazon United Kingdom?

The niche generates £95K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (43/100).

How competitive is the salonpas niche?

9 brands and 17 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in salonpas?

Top complaints mined from reviews: Pain Relief-Overall, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.1%.

When does demand for salonpas peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the salonpas niche?

Listings span £4.80–£18.83; the average listing price is £9.12 (sweet spot $15–$100). The average incumbent carries 760 reviews — the moat a new listing must climb.

salonpas

Skip it

A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good759.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.80–£18.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.12

avg listing price — sweet spot $15–$100

Market size

Bad£95K

£95K/yr · 213K searches

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, salonpas is a £95K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

salonpas market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: £114K–£137K; units × avg price
Conversion rate: 4.9%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 6.5%
Avg brand age: 50 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Salonpas65%
MQUPIN8%
Wonderfulife6%
MEITREND5%
Nurofen4%
YouEase4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top salonpas search terms

lidocaine patches105K/yr -9.0%1.5% conv.
salonpas pain relief patches35K/yr -16.6%11.9% conv.
lidocaine patches uk13K/yr +32.2%1.0% conv.
salonpas22K/yr -17.2%9.6% conv.
lidocaine patches for nerve pain8K/yr -14.4%0.9% conv.
salonpas lidocaine patches4K/yr +35.7%4.6% conv.
lidocaine patch9K/yr -8.8%1.6% conv.
salonpas pain relief patches 605K/yr -19.1%7.8% conv.
lidocaine patches for back pain3K/yr -0.6%1.6% conv.
lidocaine patches 5 percent3K/yr -17.6%1.1% conv.

All search terms

Top salonpas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Salonpas Pain Relief Patch - 5 Pack - Medicated Plaster for Joint & Muscle Pain

Salonpas£6.144.2★3,557 rev

Salonpas Pain Relief Patch - 5 Pack - Medicated Plaster for Joint & Muscle Pain

Salonpas£6.304.3★2,040 rev

Pain Patches Heat Patches Larger Size 120 PCS Pain Plaster 12 Hours Long-Lasting for Back Knee Joint Muscle Neck Shoulder Pain 7 * 10cm

MQUPIN£11.923.8★29 rev

Salonpas Pain Relief Patch - 3 Pack - Medicated Plaster for Joint & Muscle Pain 3735003

Salonpas£4.804.2★826 rev

Neuropathy Nerve Cream Max Strength No-Mess Topical for Toes Feet Fingers Hands Legs & Arms 4.23oz

Wonderfulife£10.124.2★191 rev

Newest

by launch date

36PCS Pain Relief Patches Heat Patches Back Relieve Pain in Minutes Back Patches for Pain Relief for Arthritis Relieves Muscle Soreness in Back Neck Shoulder-Adhesive Heat Pads Plaster

YouEase£10.5218 rev

4mo ago

Sciati-ca Soothing Patches 84PCS Back Relief Patches Shoulder & Arm & Leg & Knee Heat Patches for Joint Effectively Sooth Joint Relieve Buttock & Relax Muscle Soreness-84PCS

MEITREND£9.03114 rev

5mo ago

Neuropathy Nerve Cream Max Strength No-Mess Topical for Toes Feet Fingers Hands Legs & Arms 4.23oz

Wonderfulife£10.12191 rev

10mo ago

Pain Patches Heat Patches Larger Size 120 PCS Pain Plaster 12 Hours Long-Lasting for Back Knee Joint Muscle Neck Shoulder Pain 7 * 10cm

MQUPIN£11.9229 rev

1y ago

Voltarol One a Day Muscle Pain Relief Medicated Plaster Patches 5 Pack

Voltarol£18.8362 rev

1y ago

What buyers say about salonpas

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Good value for money”

Joint Pain11%

“helped ease my aching joint”

Quality-Overall8%

“Good quality”

Ease Of Application7%

“Easy to apply”

Efficiency6%

“Does the job well”

Sleep Quality6%

“I had the best nights sleep last night with my bilateral leg pains”

Adhesion/Stickiness5%

“Super strong glue”

Heating Element4%

“Great heat pads”

Muscle Pain Relief4%

“Easy to apply patches for aching muscles and tendons, are very effective and good value for money”

Strength3%

“Effective”

What buyers complain about

Pain Relief-Overall19%

“No pain relief”

Adhesion/Stickiness17%

“Horrendous adhesive”

Functionality-Overall14%

“it just didnt do much”

Value For Money7%

“Waste of money”

Allergies6%

“then got a rash from them”

Heating4%

“no heat whatsoever”

Joint Pain4%

“This item doesn't stop my frozen shoulder or arthritis pain”

Smell3%

“it isn't a minty smell”

Durability2%

“They do t stay in for long”

Skin Health2%

“Burns my skin”

Top return reasons

Pain Relief-Overall18%

Functionality-Overall15%

Advertised Vs Actual Product14%

Joint Pain13%

Adhesion/Stickiness10%

Smell6%

Skin Health5%

Ingredients-Overall5%

Ease Of Use3%

Muscle Pain Relief3%

Common questions

Is salonpas profitable to sell on Amazon United Kingdom?: The niche generates £95K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (43/100).
How competitive is the salonpas niche?: 9 brands and 17 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in salonpas?: Top complaints mined from reviews: Pain Relief-Overall, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.1%.
When does demand for salonpas peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the salonpas niche?: Listings span £4.80–£18.83; the average listing price is £9.12 (sweet spot $15–$100). The average incumbent carries 760 reviews — the moat a new listing must climb.