Salonpas
a concentrated shelf (top 5 take 79% of clicks) — Salonpas doesn't clear our bar today.
Flapen Score
Is Salonpas profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Salonpas is a £95K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.
Salonpas: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.7% over the last 90 days and 4.9% of searches end in a purchase.
£95K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 11 products
Top Salonpas products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Salonpas Pain Relief Patch - 5 Pack - Medicated Plaster for Joint & Muscle Pain
- Price
- £6.14
- Rating
- 4.2/5
- Reviews
- 3,557
- Age
- 13y ago
Salonpas Pain Relief Patch - 5 Pack - Medicated Plaster for Joint & Muscle Pain
- Price
- £6.30
- Rating
- 4.3/5
- Reviews
- 2,040
- Age
- 15y ago
Pain Patches Heat Patches Larger Size 120 PCS Pain Plaster 12 Hours Long-Lasting for Back Knee Joint Muscle Neck Shoulder Pain 7 * 10cm
- Price
- £11.92
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 1y ago
Salonpas Pain Relief Patch - 3 Pack - Medicated Plaster for Joint & Muscle Pain 3735003
- Price
- £4.80
- Rating
- 4.2/5
- Reviews
- 826
- Age
- 13y ago
Neuropathy Nerve Cream Max Strength No-Mess Topical for Toes Feet Fingers Hands Legs & Arms 4.23oz
- Price
- £10.12
- Rating
- 4.2/5
- Reviews
- 191
- Age
- 10mo ago
Trending
90-day click momentum
36PCS Pain Relief Patches Heat Patches Back Relieve Pain in Minutes Back Patches for Pain Relief for Arthritis Relieves Muscle Soreness in Back Neck Shoulder-Adhesive Heat Pads Plaster
- Price
- £10.52
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 4mo ago
Voltarol One a Day Muscle Pain Relief Medicated Plaster Patches 5 Pack
- Price
- £18.83
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 1y ago
Neuropathy Nerve Cream Max Strength No-Mess Topical for Toes Feet Fingers Hands Legs & Arms 4.23oz
- Price
- £10.12
- Rating
- 4.2/5
- Reviews
- 191
- Age
- 10mo ago
Salonpas Pain Relief Patch - 5 Pack - Medicated Plaster for Joint & Muscle Pain
- Price
- £6.14
- Rating
- 4.2/5
- Reviews
- 3,557
- Age
- 13y ago
Pain Patches Heat Patches Larger Size 120 PCS Pain Plaster 12 Hours Long-Lasting for Back Knee Joint Muscle Neck Shoulder Pain 7 * 10cm
- Price
- £11.92
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch date36PCS Pain Relief Patches Heat Patches Back Relieve Pain in Minutes Back Patches for Pain Relief for Arthritis Relieves Muscle Soreness in Back Neck Shoulder-Adhesive Heat Pads Plaster
- Price
- £10.52
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 4mo ago
Sciati-ca Soothing Patches 84PCS Back Relief Patches Shoulder & Arm & Leg & Knee Heat Patches for Joint Effectively Sooth Joint Relieve Buttock & Relax Muscle Soreness-84PCS
- Price
- £9.03
- Rating
- 3.8/5
- Reviews
- 114
- Age
- 5mo ago
Neuropathy Nerve Cream Max Strength No-Mess Topical for Toes Feet Fingers Hands Legs & Arms 4.23oz
- Price
- £10.12
- Rating
- 4.2/5
- Reviews
- 191
- Age
- 10mo ago
Pain Patches Heat Patches Larger Size 120 PCS Pain Plaster 12 Hours Long-Lasting for Back Knee Joint Muscle Neck Shoulder Pain 7 * 10cm
- Price
- £11.92
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 1y ago
Voltarol One a Day Muscle Pain Relief Medicated Plaster Patches 5 Pack
- Price
- £18.83
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
8%
- Salonpas65%
- MQUPIN8%
- Wonderfulife6%
- MEITREND5%
- Nurofen4%
- YouEase4%
- Open — no brand owns it (3 brands, 8%)
Salonpas demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Salonpas search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lidocaine patches105K/yr
- salonpas pain relief patches35K/yr
- lidocaine patches uk13K/yr
- salonpas22K/yr
- lidocaine patches for nerve pain8K/yr
- salonpas lidocaine patches4K/yr
- lidocaine patch9K/yr
- salonpas pain relief patches 605K/yr
- lidocaine patches for back pain3K/yr
- lidocaine patches 5 percent3K/yr
What reviews say buyers love and hate about Salonpas
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Good value for money”
“helped ease my aching joint”
“Good quality”
“Easy to apply”
“Does the job well”
What buyers complain about
78% of reviews“No pain relief”
“Horrendous adhesive”
“it just didnt do much”
“Waste of money”
“then got a rash from them”
Salonpas return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Salonpas questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
