Salonpas

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

4.9%

Market size, estimated

£95Ka year

Peak month

April1.7× the quietest month

Top search term

lidocaine patches105K searches a year

Listings sell for £9.12 on average, from £4.80 to £18.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.12 that is £9K to £11K a year per listing.

Average price

£9.12under the $15 to $100 sweet spot

Price range

£4.80–£18.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

£9K–£11K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #80 within Hot & Cold Therapies. It carries 760 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#80in Hot & Cold Therapies

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

760per listing

Listings tracked

11

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months