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Sage Oil

prices mostly outside the sweet spot ($3.40–$14.40) — Sage Oil doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 23Growth 9Conversion 99Competition 15Returns 99Price range 0Avg price 19Brand share 17Review moat 24Quality gap 47
This niche Category average

Is Sage Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sage Oil is a £92K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 35/100.

Sage Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.6% over the last 90 days and 17.6% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr13K
Search volume / yr-31.6%77K
Conversion rate17.6%
Avg price£6.77

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 12
Top-5 product click share82%
Open market7%
Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews6,001

Top Sage Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£14K£28K£41K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • nikura72%
  • MAYJAM9%
  • freshskin beauty ltd5%
  • Handcraft Blends4%
  • Mummy’s Organics4%
  • HIQILI4%
  • Open — no brand owns it (1 brand, 3%)

Sage Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR17.6%Products10Brands7Top 5 Brands93%OOS Rate0.0%Rating4.5★Reviews6,001Avg BSR#37
2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Sage Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • clary sage oil for labour29K/yr
  • clary sage essential oil16K/yr
  • clary sage13K/yr
  • clary sage oil9K/yr
  • sage oil4K/yr
  • sage essential oil5K/yr
  • clary sage essential oils2K/yr

What reviews say buyers love and hate about Sage Oil

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Smell44%

A pleasant light fragrance

Quality-Overall28%

Good quality

Value For Money11%

Good value

Suitability Humid Weather5%

It works well in a humidfier

Dosage3%

Its just a small amount suitable for testing before u buy larger amounts

What buyers complain about

80% of reviews
Smell30%

dewy with a very distinct smell

Sleep Quality20%

Doesnt always help me sleep

Thickness10%

was ok very thin

Strength10%

not strong

Quality-Overall10%

Poor quality

Sage Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
73%
2Leak-Proof
9%
3Durability
9%
4Compatibility-Overall
9%

Common Sage Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sage Oil 35/100 on Amazon United Kingdom — Skip it. The niche generates £92K/yr across 10 tracked products. Search demand moved -31.6% over the last 90 days.
Sage Oil buyers on Amazon United Kingdom complain most about Smell, Sleep Quality, Thickness, the themes mined from the niche's reviews. Its return rate is 0.3%.