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Sage Oil

Fail

Prices span $3.40–$14.40, mostly outside the sweet spot, so Sage Oil is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£92K/yr77K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
82%top-5 click share · 7 brands · 12 sellers

Flapen Score

Sage Oil against its category

The dotted line is the Health & Personal Care average. Past it, Sage Oil is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sage Oil 77K times last year and spent an estimated £92K. The top 5 brands take 93% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
17.6%
Market size, estimated
£92Ka year
Top search term
clary sage oil for labour29K searches a year

02 · Price

A sale here is worth £6.77.

Listings sell for £6.77 on average, from £3.40 to £14.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £6.77 that is £7K to £8K a year per listing.

Average price
£6.77under the $15 to $100 sweet spot
Price range
£3.40–£14.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Alternative Medicine. It carries 6,001 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Alternative Medicine
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,001per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Sage Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£41K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • nikura72%
  • MAYJAM9%
  • freshskin beauty ltd5%
  • Handcraft Blends4%
  • Mummy’s Organics4%
  • HIQILI4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Sage Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Sage Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clary sage oil for labour29K/yr
  • clary sage essential oil16K/yr
  • clary sage13K/yr
  • clary sage oil9K/yr
  • sage oil4K/yr
  • sage essential oil5K/yr
  • clary sage essential oils2K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell30%−0.35

dewy with a very distinct smell

Very disappointed that this Clary sage oil now smells very perfumed

No longer has the deep rich scent previously experienced with this brand

Sleep Quality20%−0.03

Doesnt always help me sleep

Thickness10%−0.01

was ok very thin

Strength10%−0.06

not strong

Quality-Overall10%+2.43

Poor quality

Love

Smell44%−0.35

A pleasant light fragrance

Use these in my oil burner they smell amazing

Nice smell

Quality-Overall28%+2.43

Good quality

Great product

never disappointed with quality as a therapist

Value For Money11%+0.48

Good value

Worth money

good price

Suitability Humid Weather5%+0.86

It works well in a humidfier

Dosage3%+0.42

Its just a small amount suitable for testing before u buy larger amounts

Return

0.3% Return rate 0% Fixable by listing

Smell73%▅▅██▁█

dewy with a very distinct smell

Very disappointed that this Clary sage oil now smells very perfumed

No longer has the deep rich scent previously experienced with this brand

Leak-Proof9%
Durability9%▁█▁▁▁▁
Compatibility-Overall9%█▁▁▁▁▁

FAQ

Common Sage Oil questions

Answered from the same tracked data.