Sage Oil
prices mostly outside the sweet spot ($3.40–$14.40) — Sage Oil doesn't clear our bar today.
Flapen Score
Is Sage Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sage Oil is a £92K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 35/100.
Sage Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.6% over the last 90 days and 17.6% of searches end in a purchase.
£92K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Sage Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nikura Clary Sage Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Stress Relief Calming | Vegan & UK Made
- Price
- £5.03
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 10y ago

MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago

Nikura | Clary Sage & Lavender (French) Essential Oil Set | Sleep Oil Labour Essentials | for Diffusers for Home | Hair Massage Candle Making Soap | (2 x 10ml) | Vegan & UK Made
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 8y ago

Freshskin Beauty LTD | Clary Sage Essential Oil 10ml - 100% Pure Natural Oils - Helps Hair Growth Scalp Care Skin Care - Aids Relaxation & Improves Circulation - Vegan Friendly
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 13y ago

Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 3y ago
Trending
90-day click momentum
Nikura Clary Sage Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Stress Relief Calming | Vegan & UK Made
- Price
- £5.03
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 10y ago

MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago

Freshskin Beauty LTD | Clary Sage Essential Oil 10ml - 100% Pure Natural Oils - Helps Hair Growth Scalp Care Skin Care - Aids Relaxation & Improves Circulation - Vegan Friendly
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 13y ago

Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 3y ago

Tisserand Aromatherapy - Ethically Harvested Clary Sage Essential Oil Massage Oil - Ethically Harvested Clary Sage Bath Oil Aromatherapy Oil - 100% Pure and Natural Essential Oil - 9 ml
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 18y ago
Newest
by launch date
Handcraft Blends Clary Sage Essential Oil - 100% Pure and Natural - Premium Grade Essential Oil for Diffuser and Aromatherapy - 30 ml
- Price
- £8.28
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 3y ago

Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 3y ago

HIQILI Clary Sage Essential Oil 100ML 100% Pure Natural Undiluted Therapeutic Grade for Aromatherapy Diffuser poster print Stress Relieve Period Soothing Skin Care Bath - Travel Bottle Included
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 3y ago

MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago

Organic Labour Massage Oil | Clary Sage & Frankincense | Award-Winning | Made by Midwives | Promotes Natural Pain Relief & Relaxation | Essential Pregnancy & Labour Kit | 100ml | Mummys Organics
- Price
- £14.40
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 flat
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
3%
- nikura72%
- MAYJAM9%
- freshskin beauty ltd5%
- Handcraft Blends4%
- Mummy’s Organics4%
- HIQILI4%
- Open — no brand owns it (1 brand, 3%)
Sage Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Sage Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- clary sage oil for labour29K/yr
- clary sage essential oil16K/yr
- clary sage13K/yr
- clary sage oil9K/yr
- sage oil4K/yr
- sage essential oil5K/yr
- clary sage essential oils2K/yr
What reviews say buyers love and hate about Sage Oil
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“A pleasant light fragrance”
“Good quality”
“Good value”
“It works well in a humidfier”
“Its just a small amount suitable for testing before u buy larger amounts”
What buyers complain about
80% of reviews“dewy with a very distinct smell”
“Doesnt always help me sleep”
“was ok very thin”
“not strong”
“Poor quality”
Sage Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sage Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









