Sage Oil
FailPrices span $3.40–$14.40, mostly outside the sweet spot, so Sage Oil is a Fail.
- Flapen Score
- 35 / 100Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 4835
- Market size
- £92K/yr77K searches / yr
- 90-day growth
- -31.6%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 12 sellers
Flapen Score
Sage Oil against its category
The dotted line is the Health & Personal Care average. Past it, Sage Oil is stronger. Inside it, weaker.
Market
The Sage Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sage Oil 77K times last year and spent an estimated £92K. The top 5 brands take 93% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 17.6% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -31.6%
- Conversion, latest week
- 17.6%
- Market size, estimated
- £92Ka year
- Top search term
- clary sage oil for labour29K searches a year
02 · Price
A sale here is worth £6.77.
Listings sell for £6.77 on average, from £3.40 to £14.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £6.77 that is £7K to £8K a year per listing.
- Average price
- £6.77under the $15 to $100 sweet spot
- Price range
- £3.40–£14.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Alternative Medicine. It carries 6,001 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Alternative Medicine
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,001per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Sage Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nikura Clary Sage Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Stress Relief Calming | Vegan & UK Made
- Price
- £5.03
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 10y ago

MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago

Nikura | Clary Sage & Lavender (French) Essential Oil Set | Sleep Oil Labour Essentials | for Diffusers for Home | Hair Massage Candle Making Soap | (2 x 10ml) | Vegan & UK Made
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 8y ago

Freshskin Beauty LTD | Clary Sage Essential Oil 10ml - 100% Pure Natural Oils - Helps Hair Growth Scalp Care Skin Care - Aids Relaxation & Improves Circulation - Vegan Friendly
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 13y ago

Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 3y ago
Trending
estimated 90-day click momentum
Nikura Clary Sage Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Stress Relief Calming | Vegan & UK Made
- Price
- £5.03
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 10y ago

MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago

Freshskin Beauty LTD | Clary Sage Essential Oil 10ml - 100% Pure Natural Oils - Helps Hair Growth Scalp Care Skin Care - Aids Relaxation & Improves Circulation - Vegan Friendly
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 13y ago

Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 3y ago

Tisserand Aromatherapy - Ethically Harvested Clary Sage Essential Oil Massage Oil - Ethically Harvested Clary Sage Bath Oil Aromatherapy Oil - 100% Pure and Natural Essential Oil - 9 ml
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 18y ago
Newest
by launch date
Handcraft Blends Clary Sage Essential Oil - 100% Pure and Natural - Premium Grade Essential Oil for Diffuser and Aromatherapy - 30 ml
- Price
- £8.28
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 3y ago

Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 3y ago

HIQILI Clary Sage Essential Oil 100ML 100% Pure Natural Undiluted Therapeutic Grade for Aromatherapy Diffuser poster print Stress Relieve Period Soothing Skin Care Bath - Travel Bottle Included
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 3y ago

MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago

Organic Labour Massage Oil | Clary Sage & Frankincense | Award-Winning | Made by Midwives | Promotes Natural Pain Relief & Relaxation | Essential Pregnancy & Labour Kit | 100ml | Mummys Organics
- Price
- £14.40
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
12
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
3%
- nikura72%
- MAYJAM9%
- freshskin beauty ltd5%
- Handcraft Blends4%
- Mummy’s Organics4%
- HIQILI4%
- Open — no brand owns it (1 brand, 3%)
Demand
Sage Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8× · 7 of 12 months tracked
Search terms
Top Sage Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clary sage oil for labour29K/yr
- clary sage essential oil16K/yr
- clary sage13K/yr
- clary sage oil9K/yr
- sage oil4K/yr
- sage essential oil5K/yr
- clary sage essential oils2K/yr
Reviews and returns
What reviews say buyers love and hate about Sage Oil
We read the reviews and the return reasons for every product selling here.
“dewy with a very distinct smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sage Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









