sage oil
Skip itPrices mostly outside the sweet spot ($3.40–$14.40) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,001.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 77K searches
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.40–£14.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sage oil is a £92K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sage oil market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- £68K–£85K
- units × avg price
- Conversion rate
- 17.6%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
3%
- nikura72%
- MAYJAM9%
- freshskin beauty ltd5%
- Handcraft Blends4%
- Mummy’s Organics4%
- HIQILI4%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 29 weeks — -31.6% search growth over the last 90 days.Top sage oil search terms
- clary sage oil for labour29K/yr
- clary sage essential oil16K/yr
- clary sage13K/yr
- clary sage oil9K/yr
- sage oil4K/yr
- sage essential oil5K/yr
- clary sage essential oils2K/yr
Top sage oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nikura Clary Sage Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Stress Relief Calming | Vegan & UK Made
nikura£5.034.5★42,940 rev
MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
MAYJAM£3.404.3★15,267 rev
Nikura | Clary Sage & Lavender (French) Essential Oil Set | Sleep Oil Labour Essentials | for Diffusers for Home | Hair Massage Candle Making Soap | (2 x 10ml) | Vegan & UK Made
nikura£6.624.7★156 rev
Freshskin Beauty LTD | Clary Sage Essential Oil 10ml - 100% Pure Natural Oils - Helps Hair Growth Scalp Care Skin Care - Aids Relaxation & Improves Circulation - Vegan Friendly
freshskin beauty ltd£4.104.5★189 rev
Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck
nikura£4.974.2★39 rev
Newest
by launch date
Handcraft Blends Clary Sage Essential Oil - 100% Pure and Natural - Premium Grade Essential Oil for Diffuser and Aromatherapy - 30 ml
Handcraft Blends£8.28163 rev
Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck
nikura£4.9739 rev
HIQILI Clary Sage Essential Oil 100ML 100% Pure Natural Undiluted Therapeutic Grade for Aromatherapy Diffuser poster print Stress Relieve Period Soothing Skin Care Bath - Travel Bottle Included
HIQILI£6.94222 rev
MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
MAYJAM£3.4015,267 rev
Organic Labour Massage Oil | Clary Sage & Frankincense | Award-Winning | Made by Midwives | Promotes Natural Pain Relief & Relaxation | Essential Pregnancy & Labour Kit | 100ml | Mummys Organics
Mummy’s Organics£14.4060 rev
Trending
90-day click momentumNikura Clary Sage Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Stress Relief Calming | Vegan & UK Made
nikura£5.034.5★
MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
MAYJAM£3.404.3★
Freshskin Beauty LTD | Clary Sage Essential Oil 10ml - 100% Pure Natural Oils - Helps Hair Growth Scalp Care Skin Care - Aids Relaxation & Improves Circulation - Vegan Friendly
freshskin beauty ltd£4.104.5★
Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck
nikura£4.974.2★
Tisserand Aromatherapy - Ethically Harvested Clary Sage Essential Oil Massage Oil - Ethically Harvested Clary Sage Bath Oil Aromatherapy Oil - 100% Pure and Natural Essential Oil - 9 ml
Tisserand£8.964.7★
What buyers say about sage oil
What buyers praise and complain about, mined from review topics.What buyers love
“A pleasant light fragrance”
“Good quality”
“Good value”
“It works well in a humidfier”
“Its just a small amount suitable for testing before u buy larger amounts”
“lovely to use as its a roll on”
“Great I gifted it to someone”
What buyers complain about
“dewy with a very distinct smell”
“Doesnt always help me sleep”
“was ok very thin”
“not strong”
“Poor quality”
Top return reasons
Common questions
- Is sage oil profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 10 tracked products. 90-day search growth is -31.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the sage oil niche?
- 7 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in sage oil?
- Top complaints mined from reviews: Smell, Sleep Quality, Thickness. The return rate is 0.3%.
- What does it cost to enter the sage oil niche?
- Listings span £3.40–£14.40; the average listing price is £6.77 (sweet spot $15–$100). The average incumbent carries 6,001 reviews — the moat a new listing must climb.