Skip to content

Sage

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -20.1% this quarter, so Sage is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£1.8M/yr410K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
76%top-5 click share · 8 brands · 45 sellers

Flapen Score

Sage against its category

The dotted line is the Health & Personal Care average. Past it, Sage is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sage 410K times last year and spent an estimated £1.8M. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
10.5%
Market size, estimated
£1.8Ma year
Peak month
December1.7× the quietest month
Top search term
sage173K searches a year

02 · Price

A sale here is worth £40.80.

Listings sell for £40.80 on average, from £1.15 to £384.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £40.80 that is £102K to £122K a year per listing.

Average price
£40.80inside the $15 to $100 sweet spot
Price range
£1.15–£384.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£102K–£122K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Wellness. It carries 6,355 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Wellness
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,355per listing
Listings tracked
12

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Sage products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£263K£526K£789K£1.1M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

45

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

5%

  • VIE64%
  • Anima9%
  • SARIMOIRE7%
  • Earth Light5%
  • Calmveda5%
  • Satya4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Sage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Sage search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sage173K/yr
  • sage smudge stick103K/yr
  • white sage33K/yr
  • smudge sticks25K/yr
  • white sage smudge sticks16K/yr
  • sage sticks9K/yr
  • burning sage7K/yr
  • sage for cleansing6K/yr
  • sage stick5K/yr
  • sage burning kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Sage

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
19%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Quite small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sage questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data