Sage
Sage shows low returns (0.2%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Flapen Score
Is Sage profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sage is a £1.8M/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Sage: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.1% over the last 90 days and 10.5% of searches end in a purchase.
£1.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Sage products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VIE Slimline White Sage Smudge Sticks Pack of 2 Natural Energy Cleansing and Home Purification Meditation Spiritual Practice Ethically Sourced Herb Bundle
- Price
- £4.23
- Rating
- 4.3/5
- Reviews
- 162
- Age
- 10mo ago
Anima Premium Energy Cleansing Set White Sage Smudge Sticks Palo Santo Sticks Clear Quartz & Selenite Crystal with Smudge Bowl for Crystals & Home Cleansing Meditation & Manifestation
- Price
- £21.35
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 1y ago
VIE Pack of 2 White Sage Smudge Sticks(4)Premium Natural & Ethically Sourced for Smudging Home Cleansing Meditation & Energy Healing | Remove Negative Energy & Bad Vibes | Spiritual & New Home Gift
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 1,056
- Age
- 3y ago
VIE Sage Smudge Stick 4 Inch Pack of 1 Classic White Sage Natural Energy Cleansing Home Purification Meditation and Spiritual Healing Ethically Sourced
- Price
- £4.39
- Rating
- 4.5/5
- Reviews
- 1,804
- Age
- 4y ago
Earth Light White Sage Smudge Sticks 3 Pack Natural Dried Bundles for Cleansing & Meditation | Ethically Sourced Incense for Energy Healing Mindfulness Rituals & Home Purification
- Price
- £5.98
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2mo ago
Trending
90-day click momentumEarth Light White Sage Smudge Sticks 3 Pack Natural Dried Bundles for Cleansing & Meditation | Ethically Sourced Incense for Energy Healing Mindfulness Rituals & Home Purification
- Price
- £5.98
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2mo ago
Sage Barista Express No Temp Control Jug Brushed Stainless Steel
- Price
- £384.82
- Rating
- 4.6/5
- Reviews
- 2,685
- Age
- 10mo ago
Organic White Sage Smudge Sticks - for Cleansing Negative Energy (24+ Sage Sticks 9 Inches) Thick California White Sage Incense Sticks with Real Leaves | Protection Incense Sticks for Daily Smudging
- Price
- £8.08
- Rating
- 4.4/5
- Reviews
- 10,595
- Age
- 9mo ago
VIE Slimline White Sage Smudge Sticks Pack of 2 Natural Energy Cleansing and Home Purification Meditation Spiritual Practice Ethically Sourced Herb Bundle
- Price
- £4.23
- Rating
- 4.3/5
- Reviews
- 162
- Age
- 10mo ago
Anima Premium Energy Cleansing Set White Sage Smudge Sticks Palo Santo Sticks Clear Quartz & Selenite Crystal with Smudge Bowl for Crystals & Home Cleansing Meditation & Manifestation
- Price
- £21.35
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 1y ago
Newest
by launch dateEarth Light White Sage Smudge Sticks 3 Pack Natural Dried Bundles for Cleansing & Meditation | Ethically Sourced Incense for Energy Healing Mindfulness Rituals & Home Purification
- Price
- £5.98
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2mo ago
Organic White Sage Smudge Sticks - for Cleansing Negative Energy (24+ Sage Sticks 9 Inches) Thick California White Sage Incense Sticks with Real Leaves | Protection Incense Sticks for Daily Smudging
- Price
- £8.08
- Rating
- 4.4/5
- Reviews
- 10,595
- Age
- 9mo ago
VIE Slimline White Sage Smudge Sticks Pack of 2 Natural Energy Cleansing and Home Purification Meditation Spiritual Practice Ethically Sourced Herb Bundle
- Price
- £4.23
- Rating
- 4.3/5
- Reviews
- 162
- Age
- 10mo ago
Sage Barista Express No Temp Control Jug Brushed Stainless Steel
- Price
- £384.82
- Rating
- 4.6/5
- Reviews
- 2,685
- Age
- 10mo ago
Anima Premium Energy Cleansing Set White Sage Smudge Sticks Palo Santo Sticks Clear Quartz & Selenite Crystal with Smudge Bowl for Crystals & Home Cleansing Meditation & Manifestation
- Price
- £21.35
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
45
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- VIE64%
- Anima9%
- SARIMOIRE7%
- Earth Light5%
- Calmveda5%
- Satya4%
- Open — no brand owns it (2 brands, 5%)
Sage demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Sage search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sage173K/yr
- sage smudge stick103K/yr
- white sage33K/yr
- smudge sticks25K/yr
- white sage smudge sticks16K/yr
- sage sticks9K/yr
- burning sage7K/yr
- sage for cleansing6K/yr
- sage stick5K/yr
- sage burning kit4K/yr
What reviews say buyers love and hate about Sage
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great Smell”
“The product itself seems well presented”
“Good value”
“Does the job”
“Amazing for a gift”
What buyers complain about
81% of reviews“Quite small”
“Just an off sort of smell”
“the scale of failure in quality is pretty high”
“Waste of Money”
“Its a constant struggle to keep it burning—it went out on me four times in three hours”
Sage return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sage questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
