Safety Razor

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months

599K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

2.7%

Market size, estimated

£222Ka year

Peak month

December1.3× the quietest month

Top search term

safety razor222K searches a year

Listings sell for £13.59 on average, from £1.77 to £29.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £13.59 that is £14K to £17K a year per listing.

Average price

£13.59under the $15 to $100 sweet spot

Price range

£1.77–£29.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

£14K–£17K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #61 within Shaving & Hair Removal. It carries 4,871 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#61in Shaving & Hair Removal

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,871per listing

Listings tracked

19

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months