Safety Razor
brand-locked demand (top 5 brands take 90% of clicks) — Safety Razor doesn't clear our bar today.
Flapen Score
Is Safety Razor profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Safety Razor is a £222K/yr Amazon United Kingdom market (599K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.
Safety Razor: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.3% over the last 90 days and 2.7% of searches end in a purchase.
£222K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Safety Razor products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
King C. Gillette Double Edge Safety Razor for Men 1 Handle & 5 Platinum Coated Blades - Traditional Wet Shave Razor Closed Comb Head Chrome-Plated Metal Handle Precision Beard Styling
- Price
- £10.02
- Rating
- 4.4/5
- Reviews
- 5,111
- Age
- 6y ago
BAILI Double Edge Safety Razor Reusable Stainless Wet Shaving for Men Women Beard Bikini Armpit Leg Hair Removal Matte Black BDB2D
- Price
- £8.55
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 2y ago
BAILI Double Edge Safety Razor Rust-proof Reusable Manual Stainless DE Wet Shaving for Men Women with Mirrored Travel Case BD176B
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 1,486
- Age
- 2y ago
Bambaw Single Blade Razor for Women Metal Safety Razor Women for a Luxurious Wet Shave Experience Ideal for of All Skin Types Suitable for Full Body No Blade Included (Rose Gold)
- Price
- £14.38
- Rating
- 4.3/5
- Reviews
- 18,112
- Age
- 2y ago
Wilkinson Sword Classic Double Edge Premium Mens Metal Safety Razor with x5 Refill Blades
- Price
- £15.86
- Rating
- 4.5/5
- Reviews
- 13,072
- Age
- 7y ago
Trending
90-day click momentum
Wilkinson Sword Intuition Rose Gold Safety Razor for Women Premium Metal Handle 1 Womens Razor Handle and 10 Blade Refills
- Price
- £15.07
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 5mo ago
BAILI Double Edge Safety Razor Reusable Manual Long Handle Stainless Steel DE Wet Shaving for Men Women Beard Bikini Armpit Leg Hair Removal BDB3G
- Price
- £12.89
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 2y ago
Cambridge Cutthroat Double Edge Safety Razor for Men - Missanda Hardwood Handle & Stainless Steel Traditional Wet Shaving Razor with Travel Pouch Beginner-Friendly (Blades Not Included)
- Price
- £11.81
- Rating
- 3.9/5
- Reviews
- 49
- Age
- 6mo ago
Double Edge Safety Razor | Metal Classic Style | Sustainable and Reusable | Perfect for Daily Shave | Fit for all DE Razor Blades | VINTAGE BARBER LONDON
- Price
- £13.40
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago
JUNGLE CULTURE Rose Gold Safety Razor for Women Luxurious Eco Friendly Reusable Metal Razors for all Skin Types Double Edge Blades Not Included Body & Face Single Blade Shaver & Shaving Guide
- Price
- £14.19
- Rating
- 4.4/5
- Reviews
- 450
- Age
- 8mo ago
Newest
by launch dateWilkinson Sword Intuition Rose Gold Safety Razor for Women Premium Metal Handle 1 Womens Razor Handle and 10 Blade Refills
- Price
- £15.07
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 5mo ago
Cambridge Cutthroat Double Edge Safety Razor for Men - Missanda Hardwood Handle & Stainless Steel Traditional Wet Shaving Razor with Travel Pouch Beginner-Friendly (Blades Not Included)
- Price
- £11.81
- Rating
- 3.9/5
- Reviews
- 49
- Age
- 6mo ago
JUNGLE CULTURE Rose Gold Safety Razor for Women Luxurious Eco Friendly Reusable Metal Razors for all Skin Types Double Edge Blades Not Included Body & Face Single Blade Shaver & Shaving Guide
- Price
- £14.19
- Rating
- 4.4/5
- Reviews
- 450
- Age
- 8mo ago
King C. Gillette Mens Double Edge Safety Razor Set Platinum Coated Blades Shaving Brush Beard Softener and Shave Cream Precision Wet Shaving Kit Grooming Gift for Men
- Price
- £21.36
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 9mo ago
Bambaw Double Edge Razor Men Metal Safety Razors for Men Manual Shaving for a Close Shave with Non-Slip Handle Suitable for All Skin Types Smooth Shave No Blade Included (Black)
- Price
- £14.54
- Rating
- 4.3/5
- Reviews
- 18,112
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
25
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
7%
- Baili28%
- King C. Gillette27%
- Bambaw20%
- Wilkinson Sword13%
- MÜHLE3%
- VINTAGE BARBER LONDON3%
- Open — no brand owns it (4 brands, 7%)
Safety Razor demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Safety Razor search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- safety razor222K/yr
- single blade razor123K/yr
- double edge razor42K/yr
- king c gillette48K/yr
- single razor20K/yr
- single blade razor for men26K/yr
- double edge safety razor20K/yr
- safety razors for men23K/yr
- leaf razor9K/yr
- henson razor10K/yr
What reviews say buyers love and hate about Safety Razor
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Fantastic razor”
“Excellent and of good solid quality”
“Worth every penny”
“Easy to use”
“The design is simple yet effective”
What buyers complain about
54% of reviews“it's too easy to cut yourself”
“finding that a tad awkward when using”
“absolutely not fit for shaving”
“Not a quality item”
“My skin can be quite sensitive”
Safety Razor return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Safety Razor questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
