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Rugby Lifting Blocks

Fail

Demand is soft, at -62.6% this quarter, so Rugby Lifting Blocks is a Fail.

Flapen Score
29
29 / 100
Ranks 2,009 of 2,035 Health & Personal Care niches · −19 vs the category median of 48
Market size
£18K/yr28K searches / yr
90-day growth
-62.6%search demand this quarter
Competition
92%top-5 click share · 6 brands · 15 sellers

Flapen Score

Rugby Lifting Blocks against its category

The dotted line is the Health & Personal Care average. Past it, Rugby Lifting Blocks is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugby Lifting Blocks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rugby Lifting Blocks 28K times last year and spent an estimated £18K. The top 5 brands take 96% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -62.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-62.6%
Conversion, latest week
4.7%
Market size, estimated
£18Ka year
Top search term
rugby lifting blocks13K searches a year

02 · Price

A sale here is worth £13.78.

Listings sell for £13.78 on average, from £7.54 to £20.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.78 that is £1K to £3K a year per listing.

Average price
£13.78under the $15 to $100 sweet spot
Price range
£7.54–£20.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #246 within Medical Supplies & Equipment. It carries 638 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#246in Medical Supplies & Equipment
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
638per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Rugby Lifting Blocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Rhino59%
  • TIGERTAPES17%
  • SPORTTAPE9%
  • EXERZ7%
  • PHYSIQUE4%
  • Lifting Giants4%

Demand

Rugby Lifting Blocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 9.6× · 10 of 12 months tracked

Search terms

Top Rugby Lifting Blocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugby lifting blocks13K/yr
  • lifting blocks rugby11K/yr
  • lifting blocks4K/yr

Reviews and returns

What reviews say buyers love and hate about Rugby Lifting Blocks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Handle Quality100%+0.31

handle was banging on wall so fixed to wall so didn't keep on damaging door handles

Love

Quality-Overall43%+2.88

Good quality gear

Good quality

they quality is great

Value For Money11%−0.23

Good value

very good value

offers good value for the price

Exercise/Sports Suitability8%+0.36

quality as my gym provides for yoga

Great yoga blocks

Good as pictured yoga/pilates blocks

Durability7%+0.31

durable

after many months of use they are still in great condition

Does the job, supportive and so far durable

Size-Overall6%+0.25

fits perfectly

These are exactly the same size

Return

0.4% Return rate 52% Fixable by listing

Size-Overall45%█▃▃▆▃▃
Quality-Overall23%▁▁▅▁▃█
Defective Material/Parts4%▁▁▁▁█▃
Functionality-Overall4%▁█▁▄▄▁
Thickness3%▁█▁▁▁▃

FAQ

Common Rugby Lifting Blocks questions

Answered from the same tracked data.