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Rosemary Essential Oil

Fail

Prices span $2.73–$10.00, mostly outside the sweet spot, so Rosemary Essential Oil is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£44K/yr56K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
53%top-5 click share · 17 brands · 47 sellers

Flapen Score

Rosemary Essential Oil against its category

The dotted line is the Health & Personal Care average. Past it, Rosemary Essential Oil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rosemary Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rosemary Essential Oil 56K times last year and spent an estimated £44K. The top 5 brands take 53% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
12.0%
Market size, estimated
£44Ka year
Peak month
September1.6× the quietest month
Top search term
rosemary essential oil49K searches a year

02 · Price

A sale here is worth £6.55.

Listings sell for £6.55 on average, from £2.73 to £10.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.55 that is £2K to £3K a year per listing.

Average price
£6.55under the $15 to $100 sweet spot
Price range
£2.73–£10.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #47 within Alternative Medicine. It carries 6,491 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#47in Alternative Medicine
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,491per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Rosemary Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

47

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

41%

  • nikura20%
  • Handcraft Blends11%
  • Carno Calm8%
  • NPOW7%
  • Tisserand7%
  • MUNUSNA6%

Demand

Rosemary Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Rosemary Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rosemary essential oil49K/yr
  • pure essential oils rosemary2K/yr
  • rosemary oil essential5K/yr

Reviews and returns

What reviews say buyers love and hate about Rosemary Essential Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell31%−0.24

The smell is also not convincing

It does have a chemical smell to it

Has a weak smell

Leak-Proof12%

arrived leaking and already open

came with a 1/4 leaked out in the box

Product had leaked slightly on arrival

Oily/Greasy9%

It is very greasy

Oily

Greasy and not premium

Vegan/Organic5%−0.02

Not pure rosemary essentially oil

Not organic

I only wish they did more organic versions of their products

Quality-Overall4%+1.78

Not sure what is premium quality here

no effort made in making it look like a quality product

Love

Smell37%−0.24

Beautiful scent

Beautiful authentic strong scent

Great natural scent

Quality-Overall20%+1.78

Good quality essential oil

Good quality product lasts a long time

Excellent quality

Value For Money15%+0.83

Good value for money

Good value

Worth to buy

Advertised Vs Actual Product8%+0.86

Exactly what is advertised

As described

Item as described

Hair Growth3%+0.34

Has definitely helped my re growth

I've noticed improvements with my hair quality

Return

0.4% Return rate 7% Fixable by listing

Leak-Proof28%█▇▄▇▆▁

arrived leaking and already open

came with a 1/4 leaked out in the box

Product had leaked slightly on arrival

Smell21%▂▆█▄▂▆

The smell is also not convincing

It does have a chemical smell to it

Has a weak smell

Oily/Greasy6%▁▅▇▆▁█

It is very greasy

Oily

Greasy and not premium

Advertised Vs Actual Product6%▆▁▂▁█▇
Dilute/Watery6%▁█▅▁▁▇

its a diluted

Very Dilute

FAQ

Common Rosemary Essential Oil questions

Answered from the same tracked data.