Is rosemary essential oil profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 20 tracked products. 90-day search growth is -29.8%. Flapen's verdict: Skip it (46/100).

How competitive is the rosemary essential oil niche?

17 brands and 47 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in rosemary essential oil?

Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.4%.

When does demand for rosemary essential oil peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the rosemary essential oil niche?

Listings span £2.73–£10.00; the average listing price is £6.55 (sweet spot $15–$100). The average incumbent carries 6,491 reviews — the moat a new listing must climb.

rosemary essential oil

Skip it

Prices mostly outside the sweet spot ($2.73–$10.00) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,490.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.55

avg listing price — sweet spot $15–$100

Market size

Bad£44K

£44K/yr · 56K searches

Growth

Bad-29.8%

90-day search growth — must beat 0% to launch

Price range

Bad£2.73–£10.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, rosemary essential oil is a £44K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

rosemary essential oil market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £39K–£52K; units × avg price
Conversion rate: 12.0%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 4.0%
Avg brand age: 53 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

41%

nikura20%
Handcraft Blends11%
Carno Calm8%
NPOW7%
Tisserand7%
MUNUSNA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top rosemary essential oil search terms

rosemary essential oil49K/yr -19.5%12.5% conv.
pure essential oils rosemary2K/yr -39.2%14.3% conv.
rosemary oil essential5K/yr -80.0%13.3% conv.

All search terms

Top rosemary essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nikura Rosemary Essential Oil - 10ml | Rosemary Oil for Hair Growth Beard Candles | Use in Aromatherapy Diffuser | Vegan 100% Pure

nikura£5.034.5★42,940 rev

Handcraft Blends Rosemary Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper

Handcraft Blends£9.504.5★10,085 rev

Carno Calm Rosemary Essential Oil 30ml 100% Pure & Natural for Hair Scalp

Carno Calm£6.534.4★3,445 rev

NPOW Rosemary Essential Oil - Natural Rosemary Oil for Hair Growth Skin Hair Care Scalp Diffuser Humidifier Scented Aromatherapy Oils Pure Essential Oils for Candle Making - 10ml

NPOW£2.734.3★78 rev

Tisserand - Organic Rosemary Essential Oil - 100% Pure and Natural Essential Oil for Hair Skin Massage and More - Home Essentials - 9 ml

Tisserand£5.404.4★317 rev

Newest

by launch date

MUNUSNA Rosemary Essential Oil 100ML 100% Pure Rosemary Oil for Hair Skin Care Premium Grade Aromatherapy Oil for Diffuser Candle and Soap Making

MUNUSNA£7.352,633 rev

1y ago

ENYORLI Rosemary Essential Oil 100ml Rosemary Oil Natural High Potency with Grade Purity for Diffuser Aromatherapy Skin Care Stress Relief Scalp Health Home Wellness

ENYORLI£7.4357 rev

1y ago

Carno Calm Rosemary Essential Oil 30ml 100% Pure & Natural for Hair Scalp

Carno Calm£6.533,445 rev

2y ago

Organic Rosemary Oil for Hair Growth 60ml with Scalp Massager 100% Pure Rosemary Essential Oil for Eyelashs Eyebrows Face Skin Care Body Massage Nourishes The Scalp Improve Blood Circulation

ATOANY£9.372,912 rev

2y ago

HIQILI Rosemary Essential Oil for Hair Skin Care & Aromatherapy

HIQILI£5.31916 rev

3y ago

What buyers say about rosemary essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell37%

“Beautiful scent”

Quality-Overall20%

“Good quality essential oil”

Value For Money15%

“Good value for money”

Advertised Vs Actual Product8%

“Exactly what is advertised”

Hair Growth3%

“Has definitely helped my re growth”

Oily/Greasy2%

“Lovely oil”

Soft Feel2%

“soft and smooth”

Ingredients-Overall1%

“Good essential oil”

Ease Of Use1%

“Easy to use”

Size-Overall1%

“Good price size”

What buyers complain about

Smell31%

“The smell is also not convincing”

Leak-Proof12%

“arrived leaking and already open”

Oily/Greasy9%

“It is very greasy”

Vegan/Organic5%

“Not pure rosemary essentially oil”

Quality-Overall4%

“Not sure what is premium quality here”

Size-Overall4%

“Small bottle big result”

Ingredients-Overall3%

“Definitely the worst rosemary oil I have ever bought”

Value For Money2%

“waste of money”

Sensitivity-Overall2%

“My skin is really sensitive”

Dilute/Watery2%

“its a diluted”

Top return reasons

Leak-Proof28%

Smell21%

Oily/Greasy6%

Advertised Vs Actual Product6%

Dilute/Watery6%

Quality-Overall4%

Compatibility-Overall4%

Product Condition3%

Functionality-Overall3%

Value For Money3%

Common questions

Is rosemary essential oil profitable to sell on Amazon United Kingdom?: The niche generates £44K/yr across 20 tracked products. 90-day search growth is -29.8%. Flapen's verdict: Skip it (46/100).
How competitive is the rosemary essential oil niche?: 17 brands and 47 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in rosemary essential oil?: Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.4%.
When does demand for rosemary essential oil peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the rosemary essential oil niche?: Listings span £2.73–£10.00; the average listing price is £6.55 (sweet spot $15–$100). The average incumbent carries 6,491 reviews — the moat a new listing must climb.