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Rose Quartz

a small market ($27K/yr) — Rose Quartz doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 7Growth 16Conversion 46Competition 62Returns 98Price range 33Avg price 22Brand share 77Review moat 44Quality gap 53
This niche Category average

Is Rose Quartz profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rose Quartz is a £27K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Rose Quartz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.8% over the last 90 days and 3.7% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr5K
Search volume / yr-17.8%93K
Conversion rate3.7%
Avg price£7.84

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers21 · 22
Top-5 product click share48%
Open market42%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement79%
New entrants (1y)4· 0 succeeded
Avg rating4.4★
Avg reviews2,137

Top Rose Quartz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

22

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

48%

Top 20: 89%

Open market

36%

  • Erliway17%
  • XIANNVXI17%
  • Bansusu10%
  • ueslwser7%
  • Sahoottie7%
  • Polar Jade6%

Rose Quartz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR3.7%Products29Brands21Top 5 Brands58%OOS Rate6.6%Rating4.4★Reviews2,137Avg BSR#435
3K2KHoliday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Rose Quartz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rose quartz59K/yr
  • rose quartz crystals20K/yr
  • rose quartz heart6K/yr
  • rose quartz crystal5K/yr
  • pink crystal3K/yr

What reviews say buyers love and hate about Rose Quartz

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall22%

Cute product

Gifting Purpose18%

Really nice present and well loved

Size-Overall13%

great size

Value For Money12%

Good value

Color9%

The colour is very pretty

What buyers complain about

83% of reviews
Size-Overall32%

Alot bigger than expected

Color16%

Poor colour

Quality-Overall9%

Poor quality

Durability6%

not very durable

Advertised Vs Actual Product5%

only 5 arrived in a bag not "approx 15" as the product description says

Rose Quartz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Advertised Vs Actual Product
11%
3Color
9%
4Quality-Overall
7%
5Chain/Key Quality
3%

Common Rose Quartz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rose Quartz 45/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -17.8% over the last 90 days.
Search demand for Rose Quartz on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.