rose quartz
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,137.24avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.75–£20.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.84avg listing price — sweet spot $15–$100
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, rose quartz is a £27K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rose quartz market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £31K–£39K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #435
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 6.6%
- Avg brand age
- 35 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
22
Top-5 brand share
58%
Top 20: 99%
Top-5 click share
48%
Top 20: 89%
Open market
36%
- Erliway17%
- XIANNVXI17%
- Bansusu10%
- ueslwser7%
- Sahoottie7%
- Polar Jade6%
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -17.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top rose quartz search terms
- rose quartz59K/yr
- rose quartz crystals20K/yr
- rose quartz heart6K/yr
- rose quartz crystal5K/yr
- pink crystal3K/yr
Top rose quartz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rose Quartz Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway£4.974.3★4,541 rev
1Pc 45mm Rose Quartz Crystals Heart Delicate Healing Crystals Natural Love Hearts Gemstones Stocking Fillers Women Anxiety Relief Crystal Mindfulness Gifts for Women Valentines Day Gifts for Her
Bansusu£4.355.0★13 rev
XIANNVXI Raw Rose Quartz Crystal 1.77-2.17 Rough Rose Quartz Stone
XIANNVXI£5.764.3★26 rev
ueslwser 10Pcs Rose Quartz Crystals Healing Crystals Rose Quartz Crystal Heart Worry Stone for Anxiety Relief Crystal Gifts for Women Valentines Day or Graduation Ceremon
ueslwser£5.044.6★22 rev
Nvzi Rose Quartz Crystals Raw Crystals Bulk Gem Stones Rocks Crystals Tumbled Stones and Crystals Bulk Rock Collection Chakra Stones Healing Crystals Raw Minerals Rocks Crystals(1LB)
Nvzi£6.604.7★974 rev
Newest
by launch date
Rose Quartz Healing Crystal Polished Worry Palm Stone Pink Natural Reiki Gemstone Energy Balancing Anxiety Stress Relief Meditation Spiritual Gifts for Women Men
SWIMLANCE£8.2314 rev
ZENTHRAA Rose Quartz Heart of Stone Healing Crystal Gifts for Women Love Engraved Pink Crystal in a Tin Crystal Heart Gift in a Tin Rose Quartz Crystals Healing Gifts for Women
ZENTHRAA£4.064 rev
1Pc 45mm Rose Quartz Crystals Heart Delicate Healing Crystals Natural Love Hearts Gemstones Stocking Fillers Women Anxiety Relief Crystal Mindfulness Gifts for Women Valentines Day Gifts for Her
Bansusu£4.3513 rev
Rose Quartz Crystal Guardian Angel Symbolizes Love and Peace 1.5 Healing Crystal Gemstone Pocket Angel for Meditation and Emotional Balance Figurine Gifts for Women Christmas Ornaments Room Decor
Noenaeni£3.7524 rev
2Pcs Oval Amethyst and Rose Quartz Worry Stone Oval Amethyst Crystals Healing Crystals Gifts for Women Heart Meditation Polished Reiki Balancing
Plorede£5.1816 rev
Trending
90-day click momentum
Mina Heal 1 LB Small Size Rose Quartz Rough Crystals Natural & Genuine for Wicca Reiki Crystal Healing Meditation Deco
Mina Heal£11.964.4★
Rose Quartz Healing Crystal Polished Worry Palm Stone Pink Natural Reiki Gemstone Energy Balancing Anxiety Stress Relief Meditation Spiritual Gifts for Women Men
SWIMLANCE£8.234.6★
Sahoottie Rose Quartz Crystal Bracelet Rose Quartz Bracelets for Women Pink Bracelet for Women Pink Gemstone 8mm Bead Ladies Jewellery
Sahoottie£6.914.2★
1Pc 45mm Rose Quartz Crystals Heart Delicate Healing Crystals Natural Love Hearts Gemstones Stocking Fillers Women Anxiety Relief Crystal Mindfulness Gifts for Women Valentines Day Gifts for Her
Bansusu£4.355.0★
SIMPLÍ BASIC 18k Gold Plated Teardrop Rose Quartz Pendant Necklace/Gold Jewellery for Women/Natural Healing Stone Charm/Presented in Gift Box
SIMPLÍ BASIC£9.744.1★
What buyers say about rose quartz
What buyers praise and complain about, mined from review topics.What buyers love
“Cute product”
“Really nice present and well loved”
“great size”
“Good value”
“The colour is very pretty”
“Good quality crystals”
“Exactly as described”
“Feels lovely to hold & very calming”
“Feels nice and cold on the skin”
“Such a lovely piece of rock feels so soothing simply holding it or looking at it”
What buyers complain about
“Alot bigger than expected”
“Poor colour”
“Poor quality”
“not very durable”
“only 5 arrived in a bag not "approx 15" as the product description says”
“A bit rough”
“feels expensive”
“It doesn't have the warmth you usually get holding rose quartz either”
“The trunk of the tree is quite bent”
“making it uncomfortable to use”
Top return reasons
Common questions
- Is rose quartz profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the rose quartz niche?
- 21 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in rose quartz?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 0.3%.
- When does demand for rose quartz peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the rose quartz niche?
- Listings span £3.75–£20.59; the average listing price is £7.84 (sweet spot $15–$100). The average incumbent carries 2,137 reviews — the moat a new listing must climb.