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Rose Quartz

Fail

Shoppers spend only $27K a year here, so Rose Quartz is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£27K/yr93K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
48%top-5 click share · 21 brands · 22 sellers

Flapen Score

Rose Quartz against its category

The dotted line is the Health & Personal Care average. Past it, Rose Quartz is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Quartz market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Quartz 93K times last year and spent an estimated £27K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
3.7%
Market size, estimated
£27Ka year
Peak month
December1.8× the quietest month
Top search term
rose quartz59K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £3.75 to £20.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.84 that is £784 to £2K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£3.75–£20.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£784–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #435 within Alternative Medicine. It carries 2,137 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#435in Alternative Medicine
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,137per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Rose Quartz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

22

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

48%

Top 20: 89%

Open market

36%

  • Erliway17%
  • XIANNVXI17%
  • Bansusu10%
  • ueslwser7%
  • Sahoottie7%
  • Polar Jade6%

Demand

Rose Quartz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Rose Quartz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose quartz59K/yr
  • rose quartz crystals20K/yr
  • rose quartz heart6K/yr
  • rose quartz crystal5K/yr
  • pink crystal3K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Quartz

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.02

Alot bigger than expected

Quite small

the box is smaller than expected

Color16%−0.11

Poor colour

first packet of crystals a good pink so ordered a second - not quite as pink, almost white

It only looks pink at all because it is packed in pink tissue shreds

Quality-Overall9%+0.83

Poor quality

Worst Quality Imaginable

The overall quality of this product is disappointing

Durability6%−0.07

not very durable

However, upon using it for the second time the larger jade roller fell off the main body, dropping to the floor and smashing

but the durability isn't the best

Advertised Vs Actual Product5%−0.04

only 5 arrived in a bag not "approx 15" as the product description says

also there are no where near as many as in the picture so looks very sparse

Love

Quality-Overall22%+0.83

Cute product

Good quality

Good quality gem

Gifting Purpose18%+2.05

Really nice present and well loved

Lovely gift

A great gift from a friend

Size-Overall13%−0.02

great size

Great size to keep with you

the Rose crystals are adequately sized

Value For Money12%+1.15

Good value

Value for money

Great value

Color9%−0.11

The colour is very pretty

such a lovely colour

Good deep colour

Return

0.3% Return rate 79% Fixable by listing

Size-Overall51%▅▇█▅██

Alot bigger than expected

Quite small

the box is smaller than expected

Advertised Vs Actual Product11%▁▂▁█▅▆

only 5 arrived in a bag not "approx 15" as the product description says

also there are no where near as many as in the picture so looks very sparse

Color9%█▃▂▂▅▁

Poor colour

first packet of crystals a good pink so ordered a second - not quite as pink, almost white

It only looks pink at all because it is packed in pink tissue shreds

Quality-Overall7%▁█▁▄▁▁

Poor quality

Worst Quality Imaginable

The overall quality of this product is disappointing

Chain/Key Quality3%▁▇█▁▁▁

FAQ

Common Rose Quartz questions

Answered from the same tracked data.