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Rose Oil

Fail

Prices span $2.91–$15.30, mostly outside the sweet spot, so Rose Oil is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£98K/yr126K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
59%top-5 click share · 20 brands · 28 sellers

Flapen Score

Rose Oil against its category

The dotted line is the Health & Personal Care average. Past it, Rose Oil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Oil 126K times last year and spent an estimated £98K. The top 5 brands take 67% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
9.5%
Market size, estimated
£98Ka year
Peak month
October1.5× the quietest month
Top search term
rose oil37K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £2.91 to £15.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.21 that is £2K to £4K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£2.91–£15.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #100 within Alternative Medicine. It carries 4,478 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
11.1%
Average rank
#100in Alternative Medicine
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,478per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Rose Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

28

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

28%

  • HIQILI20%
  • nikura17%
  • AVD ORGANICS14%
  • EVOKE OCCU11%
  • MUNUSNA5%
  • Aeshory5%

Demand

Rose Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rose Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose oil37K/yr
  • rose essential oil40K/yr
  • rose oil essential oil12K/yr
  • rose essential oil organic8K/yr
  • pure rose oil7K/yr
  • rose oil for skin4K/yr
  • rose absolute essential oil4K/yr
  • essential oil rose3K/yr
  • rose essential oil for skin3K/yr
  • rose essential oils pure3K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell50%−0.19

overpowering scent

Smell does not last

smells horrible

Value For Money8%+0.53

also more expensive

expensive for the oil burner

Waste of money

Symptom Reduction3%−0.04

saw no improvement

Leak-Proof3%

Received leaked half bottle

Leaks and mild smell

Suitability Dry Skin3%−0.02

Skin doesnt agree unfortunately

Love

Smell47%−0.19

Beautiful fragrance

Good strong scent

Beautiful scent

Quality-Overall18%+2.09

Good Quality Rose Oil

Overall, a good quality oil, just needs careful use

Excellent product

Value For Money8%+0.53

Good value

Great value

good value

Suitability Oily Skin3%

I love this face oil so much

100% rosehip oil - great for the skin

This oil has given life back to my skin with a lovely glow

Advertised Vs Actual Product3%+0.39

As described

Just right

which is what I wanted

Return

0.2% Return rate 24% Fixable by listing

Smell37%█▂▄▃▃▆

overpowering scent

Smell does not last

smells horrible

Leak-Proof20%▁▁▆█▄▄

Received leaked half bottle

Leaks and mild smell

Size-Overall13%▁█▁▆▃▁
Advertised Vs Actual Product10%▁▄▁▁█▁
Value For Money4%▁█▁▁▁▁

also more expensive

expensive for the oil burner

Waste of money

FAQ

Common Rose Oil questions

Answered from the same tracked data.