rose oil
Skip itPrices mostly outside the sweet spot ($2.91–$15.30) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad£98K£98K/yr · 126K searches
Review moat
Bad4,477.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.91–£15.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rose oil is a £98K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rose oil market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £82K–£103K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 11.1%
- Avg brand age
- 61 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
28
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
28%
- HIQILI20%
- nikura17%
- AVD ORGANICS14%
- EVOKE OCCU11%
- MUNUSNA5%
- Aeshory5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top rose oil search terms
- rose oil37K/yr
- rose essential oil40K/yr
- rose oil essential oil12K/yr
- rose essential oil organic8K/yr
- pure rose oil7K/yr
- rose oil for skin4K/yr
- rose absolute essential oil4K/yr
- essential oil rose3K/yr
- rose essential oil for skin3K/yr
- rose essential oils pure3K/yr
Top rose oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIQILI Rose Essential Oil for Diffuser Skin Hair Perfume Candle Making 30ml (1 fl oz)
HIQILI£5.474.5★1,029 rev
AVD Organics Rose Essential Oil 30ml 100% Pure for Massage Home Fragrance
AVD ORGANICS£7.824.4★3,947 rev
Nikura Rose Fragrance Oil - 10ml | for Gifts Diffusers Candle Making Soap Making | Great for use in Bath Bombs Perfume Oil Perfume Scents | Vegan & UK Made
nikura£4.124.4★426 rev
EVOKE OCCU Rose Essential Oil for Skin Body Care & Perfume for Women
EVOKE OCCU£8.034.6★1,441 rev
MUNUSNA Rose Essential Oil 100ML 100% Pure Rose Oil for Hair Skin Care Premium Grade Aromatherapy Oil for Diffuser Candle and Soap Making
MUNUSNA£10.214.4★2,633 rev
Newest
by launch date
Rose Essential Oil 30ml 100% Pure Natural Rose Oil Premium Quality Essential Oils with Glass Dropper for Aromatherapy Better Sleep Skin Care Perfume & Candle Making
TailaiMei£5.903 rev
Rose Oil 100ml Pure Rose Essential Oils for Diffusers Massage Soap Making
YUEONEWIN£7.3555 rev
MUNUSNA Rose Essential Oil 100ML 100% Pure Rose Oil for Hair Skin Care Premium Grade Aromatherapy Oil for Diffuser Candle and Soap Making
MUNUSNA£10.212,633 rev
Migcaput Rose Oil Essential Oil 100ml Pure Natural Rose Oil for Diffuser Humidifier Aromatherapy Massage Skin Care Soap Making Scented Candle
Migcaput£7.54249 rev
Rose and Vitamin E Oil for Face With Rose Petal Flower - Natural Anti-aging Scars and Stretch Mark Treatment Gua Sha Face and Body Massage for Dry Skin Scalp and Nail - 60ml
RoongDuuDll£6.22248 rev
Trending
90-day click momentumRose Essential Oil 30ml 100% Pure Natural Rose Oil Premium Quality Essential Oils with Glass Dropper for Aromatherapy Better Sleep Skin Care Perfume & Candle Making
TailaiMei£5.905.0★
Absolute Aromas Rose Absolute 5% Dilution 10ml - Pure Rose Oil Diluted to 5% in Coconut Oil - 100% Natural Vegan and Cruelty-Free - A Natural Aphrodisiac and Perfume
Absolute Aromas£5.854.2★
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 30ml
The Ordinary£7.484.6★
Rose Vitamin E Face & Body Oil - 100% Natural Moisturize Reduce Wrinkles Diminish Scars and Stretch Marks Enhances Skin Elasticity Rose Vitamin E Oil Organic for Face Body Massage Oil
Generic£5.864.6★
Rose and Vitamin E Oil for Face With Rose Petal Flower - Natural Anti-aging Scars and Stretch Mark Treatment Gua Sha Face and Body Massage for Dry Skin Scalp and Nail - 60ml
RoongDuuDll£6.224.5★
What buyers say about rose oil
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Good Quality Rose Oil”
“Good value”
“I love this face oil so much”
“As described”
“My favourite product for hydration”
“Leaves skin feeling soft overnight”
“Having very dry skin I think this is better”
“its really good for sensitive face”
“It's quite strong”
What buyers complain about
“overpowering scent”
“also more expensive”
“saw no improvement”
“Received leaked half bottle”
“Skin doesnt agree unfortunately”
“Not strong enough”
“Very diluted, hardly any scent at all”
“cheap quality ingredients”
“very poor quality with dramatic side effects on skin”
“However for me it gets 1 star because something in this created a massive allergic reaction with bubbles covering my skin when touched”
Top return reasons
Common questions
- Is rose oil profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the rose oil niche?
- 20 brands and 28 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in rose oil?
- Top complaints mined from reviews: Smell, Value For Money, Symptom Reduction. The return rate is 0.2%.
- When does demand for rose oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the rose oil niche?
- Listings span £2.91–£15.30; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 4,478 reviews — the moat a new listing must climb.