Skip to content

Rose Oil

prices mostly outside the sweet spot ($2.91–$15.30) — Rose Oil doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 25Growth 10Conversion 85Competition 44Returns 99Price range 2Avg price 23Brand share 64Review moat 25Quality gap 48
This niche Category average

Is Rose Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rose Oil is a £98K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 44/100.

Rose Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.0% over the last 90 days and 9.5% of searches end in a purchase.

£98K

revenue / yr

Units sold / yr13K
Search volume / yr-31.0%126K
Conversion rate9.5%
Avg price£8.21

Who owns the niche?

The top 5 brands hold 67% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers20 · 28
Top-5 product click share59%
Open market34%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement92%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews4,478

Top Rose Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

28

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

28%

  • HIQILI20%
  • nikura17%
  • AVD ORGANICS14%
  • EVOKE OCCU11%
  • MUNUSNA5%
  • Aeshory5%

Rose Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR9.5%Products24Brands20Top 5 Brands67%OOS Rate11.1%Rating4.5★Reviews4,478Avg BSR#100
5K4KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Rose Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rose oil37K/yr
  • rose essential oil40K/yr
  • rose oil essential oil12K/yr
  • rose essential oil organic8K/yr
  • pure rose oil7K/yr
  • rose oil for skin4K/yr
  • rose absolute essential oil4K/yr
  • essential oil rose3K/yr
  • rose essential oil for skin3K/yr
  • rose essential oils pure3K/yr

What reviews say buyers love and hate about Rose Oil

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Smell47%

Beautiful fragrance

Quality-Overall18%

Good Quality Rose Oil

Value For Money8%

Good value

Suitability Oily Skin3%

I love this face oil so much

Advertised Vs Actual Product3%

As described

What buyers complain about

81% of reviews
Smell50%

overpowering scent

Value For Money8%

also more expensive

Symptom Reduction3%

saw no improvement

Leak-Proof3%

Received leaked half bottle

Suitability Dry Skin3%

Skin doesnt agree unfortunately

Rose Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
37%
2Leak-Proof
20%
3Size-Overall
13%
4Advertised Vs Actual Product
10%
5Value For Money
4%

Common Rose Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rose Oil 44/100 on Amazon United Kingdom — Skip it. The niche generates £98K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -31.0% over the last 90 days.
Search demand for Rose Oil on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.