Rollator
MaybeProducts sell for $70.21 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Rollator is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £625K/yr754K searches / yr
- 90-day growth
- +6.4%search demand this quarter
- Competition
- 41%top-5 click share · 25 brands · 40 sellers
Flapen Score
Rollator against its category
The dotted line is the Health & Personal Care average. Past it, Rollator is stronger. Inside it, weaker.
Market
The Rollator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rollator 754K times last year and spent an estimated £625K. The top 5 brands take 68% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £625K a year.
- Searches, last 12 months
- 754K
- Growth, 90 days vs prior 90
- +6.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £625Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- rollator walker with seat108K searches a year
02 · Price
A sale here is worth £70.21.
Listings sell for £70.21 on average, from £38.97 to £200.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £70.21 that is £7K to £18K a year per listing.
- Average price
- £70.21inside the $15 to $100 sweet spot
- Price range
- £38.97–£200.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£18K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #75 within Medical Supplies & Equipment. It carries 750 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 59%
- Out of stock, average day
- 2.6%
- Average rank
- #75in Medical Supplies & Equipment
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 750per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 9 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Rollator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ultra Lightweight Folding rollator Wheeled Walker Walking Frame with Brakes seat and Bag - Only 5.8kg 15cm Wheels - Choice of Colours (Silver)
- Price
- £60.79
- Rating
- 4.7/5
- Reviews
- 2,104
- Age
- 12y ago
drive Blue 4 Wheel Walker Folding Rollator with Padded Seat Locking Brakes Height Adjustable Handles and Carry Bag
- Price
- £62.72
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 4y ago
VOCIC Rollator Walker with Seat Brakes Bag Foldable Walking Aid Adjustable Height Lightweight Rollator for Disabled 20cm/8 Wheels for All Terrain 5 Year Support Purple
- Price
- £73.71
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 1y ago
VOCIC Rollator Walker with Seat Brakes Bag Foldable Walking Aid Adjustable Height Lightweight Walker for Disabled 20cm/8 Wheels for All Terrain 5 Year Support Silver
- Price
- £73.46
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 1y ago
VOCIC Rollator Walker with Seat Brakes Bag Foldable Walking Aid Adjustable Height Lightweight Walker for Disabled 20cm/8 Wheels for All Terrain 5 Year Support Black
- Price
- £73.56
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 1y ago
Trending
90-day click momentum
HOMLAND Lightweight Folding Rollator Walker with Seat Brakes and Bag Walkers for Seniors Disabled 5-Level Adjustable Height 15cm Puncture-Resistant Wheels for All Terrain Red
- Price
- £59.21
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 4mo ago
THUNDER GROUP 4 Wheel Rollator Walker with Padded Seat Height Adjustable Handles Locking Brakes Storage Bag
- Price
- £41.23
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 1y ago
VOCIC Z12 Ultra Lightweight Rollator Walker with Seat Only 6.3kg Aluminum Foldable Walker with Ergo Seat & Backrest All Terrain Rollator for Senior Adjustable Height 5 Year Support(Purple)
- Price
- £64.42
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago
VOCIC Z11 Walkers for Seniors Rollator Walker with Seat Max 172kg Avant Walkers with Ergo Seat & Backrest Foldable Rollator Adjustable Height All Terrain Walker Lightweight
- Price
- £55.73
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 8mo ago
NRS A-Series 4 Wheel Rollator Walking Aid with Seat & Bag Folding Lightweight Height Adjustable Aluminium Frame with Lockable Brakes - P11255 Red
- Price
- £46.68
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 8y ago
Newest
by launch dateHOMLAND Lightweight Folding Rollator Walker with Seat Brakes and Bag Walkers for Seniors Disabled 5-Level Adjustable Height 15cm Puncture-Resistant Wheels for All Terrain Red
- Price
- £59.21
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 4mo ago
iCAN R-24 Ultra Lightweight Folding Rollator Aluminium 4-Wheel Walking Aid with Padded Seat Backrest & Adjustable Handles Indoor & Outdoor Mobility Walker
- Price
- £47.31
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 4mo ago
ByteTecpeak Rollator Walker with Seat Foldable Walking Aid for The Elderly Lightweight Mobility Walker Rollator Walker for Disability Adult Walker Adjustable Height 20cm Wheels for All-Terrain
- Price
- £67.04
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 4mo ago
VOCIC Z12 Ultra Lightweight Rollator Walker with Seat Only 6.3kg Aluminum Foldable Walker with Ergo Seat & Backrest All Terrain Rollator for Senior Adjustable Height 5 Year Support(Purple)
- Price
- £64.42
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago
Eazy Fold Lightweight Rollator Aluminium Folding Walker with Adjustable Handles 8 Inch Wheels Ergonomic Brakes Soft Seat and Storage Bag Indoor and Outdoor Mobility Aid for Elderly and Disabled
- Price
- £74.74
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
40
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
41%
Top 20: 76%
Open market
28%
- VOCIC30%
- Fenetic Wellbeing15%
- Drive Medical11%
- HOMLAND8%
- EazyMobility5%
- Angel Mobility4%
Demand
Rollator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rollator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rollator walker with seat108K/yr
- rollator77K/yr
- mobility walker72K/yr
- walking aids67K/yr
- walking aids with seats and wheels that fold39K/yr
- rollators 4 wheel with seat folding lightweight44K/yr
- walking aid38K/yr
- walker with seat and wheels41K/yr
- walker with seat26K/yr
- walking frame with seat30K/yr
Reviews and returns
What reviews say buyers love and hate about Rollator
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not assembled
The assembly was a bit tricky
Difficult to assemble
heavy
This is heavier than I expected
far to heavy
Too big
Doesn't fit together
This makes it even smaller
Its not very sturdy very poor quality I am sending mine back
flimsy
Brakes on this very flimsy
my balance grew poor
balance have deteriorated
Not very stable for a heavy person
Love
This was so easy to put together
Easy to set up
Easy to assemble
Excellent Quality
Overall a highly satisfactory product
Excellent quality and easy to put together
Good price
Great value
Excellent value for money
Looks sturdy and is easy to fold
Excellent very sturdy walker
Strong and sturdy
Ease of use
easy to fold
easy to operate
Return
1.6% Return rate 40% Fixable by listing
Too big
Doesn't fit together
This makes it even smaller
heavy
This is heavier than I expected
far to heavy
Its not very sturdy very poor quality I am sending mine back
flimsy
Brakes on this very flimsy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rollator questions
Answered from the same tracked data.