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Roll on Wax Kit

Pass

Roll on Wax Kit scores 66 out of 100, a Pass. Shoppers spend $42K a year here, search demand grew +85.3% this quarter, and returns run at 1.3% of orders.

Flapen Score
66
66 / 100
Top 3% of 2,035 Health & Personal Care niches · +18 vs the category median of 48
Market size
£42K/yr80K searches / yr
90-day growth
+85.3%search demand this quarter
Competition
44%top-5 click share · 20 brands · 30 sellers

Flapen Score

Roll on Wax Kit against its category

The dotted line is the Health & Personal Care average. Past it, Roll on Wax Kit is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll on Wax Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roll on Wax Kit 80K times last year and spent an estimated £42K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +85.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+85.3%
Conversion, latest week
2.5%
Market size, estimated
£42Ka year
Peak month
May2.2× the quietest month
Top search term
roll on wax kit28K searches a year

02 · Price

A sale here is worth £21.38.

Listings sell for £21.38 on average, from £12.86 to £34.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.38 that is £0 to £2K a year per listing.

Average price
£21.38inside the $15 to $100 sweet spot
Price range
£12.86–£34.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #42 within Shaving & Hair Removal. It carries 474 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
24.1%
Average rank
#42in Shaving & Hair Removal
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
474per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Roll on Wax Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

30

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

44%

Top 20: 92%

Open market

33%

  • EpilWax16%
  • waxfans13%
  • Xaninp13%
  • CENYEDA9%
  • Waxee9%
  • Jiasheng8%

Demand

Roll on Wax Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Roll on Wax Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roll on wax kit28K/yr
  • wax roller kit25K/yr
  • roller wax kit7K/yr
  • wax roller heater7K/yr
  • roll on wax heater6K/yr
  • waxing kit roll on2K/yr
  • roll on waxing kit2K/yr
  • wax roll on kit1K/yr
  • waxing roller kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Roll on Wax Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating17%−0.21

Not heating up at all

it gets ridiculous hot

Takes forever to heat up

Adhesion/Stickiness7%−0.06

It can get sticky if youre not careful

So ended up as a big sticky messy

Wax sticks to skin

Quality-Overall7%+1.45

V cheap product

Cheaply made

because of the poor quality of the product

Defective Material/Parts7%−0.08

Defected piece

A part is mussing

The packaging arrived swollen and sticky, and there were also problems when opening it, and the parting didnt work as well as it should have

Value For Money5%+0.53

Waste of money

dont waste your money

Love

Quality-Overall24%+1.45

Very nice kit

good quality wax pot

Good quality

Ease Of Use17%+1.28

Easy to use

easy to understand

Made life so much easier

Value For Money11%+0.53

Good value for money

good for money

Good value for money

Heating Element7%+0.23

didn't get too hot

Im really happy with this wax heater

heats up fast

Heating5%−0.21

The heater was fine

These heat up very well

No temperature issues

Return

1.3% Return rate 10% Fixable by listing

Functionality-Overall25%███▆▅▆

Doesnt do the job properly

Doesnt work

to be honest it was really not working in a way how it supposed to work

Heating25%▇▅█▇▇▇

Not heating up at all

it gets ridiculous hot

Takes forever to heat up

Defective Material/Parts9%▇▆▇▅█▄

Defected piece

A part is mussing

The packaging arrived swollen and sticky, and there were also problems when opening it, and the parting didnt work as well as it should have

Size-Overall6%▁█▆▇▆▇
Quality-Overall5%▅▃▂▇██

V cheap product

Cheaply made

because of the poor quality of the product

FAQ

Common Roll on Wax Kit questions

Answered from the same tracked data.