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Roll on Wax Kit

Pass

Roll on Wax Kit scores 66 out of 100, a Pass. Shoppers spend an estimated $42K a year here, search demand grew +85.3% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 2,035 Health & Personal Care niches · +18 vs the category median of 48
Market size
£42K/yr80K searches / yr
90-day growth
+85.3%search demand this quarter
Competition
44%top-5 click share · 20 brands · 30 sellers

Flapen Score

Roll on Wax Kit against its category

The dotted line is the Health & Personal Care average. Past it, Roll on Wax Kit is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll on Wax Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roll on Wax Kit 80K times last year and spent an estimated £42K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +85.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+85.3%
Conversion, latest week
2.5%
Market size, estimated
£42Ka year
Peak month
May2.2× the quietest month
Top search term
roll on wax kit28K searches a year

02 · Price

A sale here is worth £21.38.

Listings sell for £21.38 on average, from £12.86 to £34.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.38 that is £0 to £2K a year per listing.

Average price
£21.38inside the $15 to $100 sweet spot
Price range
£12.86–£34.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #42 within Shaving & Hair Removal. It carries 474 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
24.1%
Average rank
#42in Shaving & Hair Removal
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
474per listing
Listings tracked
28

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Roll on Wax Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

30

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 92%

Open market

33%

  • EpilWax16%
  • waxfans13%
  • Xaninp13%
  • CENYEDA9%
  • Waxee9%
  • Jiasheng8%

Demand

Roll on Wax Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Roll on Wax Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roll on wax kit28K/yr
  • wax roller kit25K/yr
  • roller wax kit7K/yr
  • wax roller heater7K/yr
  • roll on wax heater6K/yr
  • waxing kit roll on2K/yr
  • roll on waxing kit2K/yr
  • wax roll on kit1K/yr
  • waxing roller kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Roll on Wax Kit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Heating”
1.3%of orders come back
“Not heating up at all”
A buyer, on “Heating”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Roll on Wax Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data