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Roll on Wax

Pass

Roll on Wax scores 68 out of 100, a Pass. Shoppers spend $137K a year here, search demand grew +57.2% this quarter, and returns run at 1.1% of orders.

Flapen Score
68
68 / 100
Top 2% of 2,035 Health & Personal Care niches · +20 vs the category median of 48
Market size
£137K/yr225K searches / yr
90-day growth
+57.2%search demand this quarter
Competition
35%top-5 click share · 23 brands · 42 sellers

Flapen Score

Roll on Wax against its category

The dotted line is the Health & Personal Care average. Past it, Roll on Wax is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll on Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roll on Wax 225K times last year and spent an estimated £137K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
+57.2%
Conversion, latest week
3.3%
Market size, estimated
£137Ka year
Peak month
June2.0× the quietest month
Top search term
roll on wax37K searches a year

02 · Price

A sale here is worth £18.19.

Listings sell for £18.19 on average, from £8.29 to £34.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £18.19 that is £2K to £5K a year per listing.

Average price
£18.19inside the $15 to $100 sweet spot
Price range
£8.29–£34.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #34 within Shaving & Hair Removal. It carries 475 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
93%
Out of stock, average day
17.9%
Average rank
#34in Shaving & Hair Removal
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
475per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Roll on Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

42

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

35%

Top 20: 79%

Open market

29%

  • Waxee28%
  • Xaninp11%
  • EpilWax10%
  • waxfans10%
  • CENYEDA7%
  • DERMAWAX6%

Demand

Roll on Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Roll on Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roll on wax37K/yr
  • roll on wax kit28K/yr
  • wax roller kit25K/yr
  • wax roller34K/yr
  • wax cartridge20K/yr
  • roller wax15K/yr
  • wax roller cartridge7K/yr
  • roller wax kit7K/yr
  • wax roller heater7K/yr
  • roll on wax cartridge5K/yr

Reviews and returns

What reviews say buyers love and hate about Roll on Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating15%−0.19

Not heating up at all

it gets ridiculous hot

Takes forever to heat up

Quality-Overall8%+1.51

V cheap product

Cheaply made

Poor quality

Adhesion/Stickiness7%−0.06

It can get sticky if youre not careful

So ended up as a big sticky messy

Wax sticks to skin

Defective Material/Parts6%−0.06

Defected piece

A part is mussing

The packaging arrived swollen and sticky, and there were also problems when opening it, and the parting didnt work as well as it should have

Ease Of Use4%+1.18

The worst I have ever used

hurts to even put on

Bit of trial and error

Love

Quality-Overall25%+1.51

Very nice kit

good quality wax pot

Good quality

Ease Of Use19%+1.18

Easy to use

Made life so much easier

easy to understand

Value For Money9%+0.45

Good value for money

good for money

Good value for money

Efficiency7%+0.63

Does a good job

Very effective

Work well

Heating Element6%+0.20

didn't get too hot

Im really happy with this wax heater

heats up fast

Return

1.1% Return rate 14% Fixable by listing

Functionality-Overall23%▇█▇▅▅▅

Doesnt do the job properly

Doesnt work

still doesnt work

Heating23%█▆█▇▇█

Not heating up at all

it gets ridiculous hot

Takes forever to heat up

Size-Overall9%▁▅▅█▅▇
Defective Material/Parts8%▇▇▇▅█▄

Defected piece

A part is mussing

The packaging arrived swollen and sticky, and there were also problems when opening it, and the parting didnt work as well as it should have

Quality-Overall5%▅▃▃▆██

V cheap product

Cheaply made

Poor quality

FAQ

Common Roll on Wax questions

Answered from the same tracked data.