Roll on Wax

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months

225K

Growth, 90 days vs prior 90

+57.2%

Conversion, latest week

3.3%

Market size, estimated

£137Ka year

Peak month

June2.0× the quietest month

Top search term

roll on wax37K searches a year

Listings sell for £18.19 on average, from £8.29 to £34.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £18.19 that is £2K to £5K a year per listing.

Average price

£18.19inside the $15 to $100 sweet spot

Price range

£8.29–£34.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #34 within Shaving & Hair Removal. It carries 475 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

93%

Out of stock, average day

17.9%

Average rank

#34in Shaving & Hair Removal

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

475per listing

Listings tracked

44

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months