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Rhodiola

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -40.3% this quarter, so Rhodiola is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£227K/yr256K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
54%top-5 click share · 25 brands · 39 sellers

Flapen Score

Rhodiola against its category

The dotted line is the Health & Personal Care average. Past it, Rhodiola is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rhodiola market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rhodiola 256K times last year and spent an estimated £227K. The top 5 brands take 54% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
6.5%
Market size, estimated
£227Ka year
Peak month
March3.4× the quietest month
Top search term
rhodiola rosea157K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £5.30 to £26.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £13.61 that is £7K to £10K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£5.30–£26.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #562 within Combination Multivitamins & Minerals. It carries 547 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
2.6%
Average rank
#562in Combination Multivitamins & Minerals
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
547per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rhodiola products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

39

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

54%

Top 20: 94%

Open market

38%

  • Vegavero12%
  • ZREVSB12%
  • BioHerbs11%
  • NEO-NUTRITION10%
  • ALPHA019%
  • swiss bioenergetics8%

Demand

Rhodiola search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Search terms

Top Rhodiola search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhodiola rosea157K/yr
  • rhodiola50K/yr
  • rhodiola rosea capsules18K/yr
  • rhodiola-rosea10K/yr
  • rhodiola rosea high strength10K/yr
  • rhodiola rosea supplement4K/yr
  • rhodiola rosea organic4K/yr
  • rosea3K/yr

Reviews and returns

What reviews say buyers love and hate about Rhodiola

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Side Effects11%−0.08

Terrible side effects

so its difficult to quantify its effects

the effects were hit

Functionality-Overall9%−0.09

Didn't work for me

Not very effective unfortunately

Don't work

Dosage9%−0.07

I break the capsule into 2 and take half

i would not recommend this supplement

Dose nothing

Value For Money6%

I find it expensive

Waste of money

Expensive and do nothing for me at all

Energy Level4%+0.66

I suffer low energy and fatigue,

What caught me off guard was how gradual the effect is – its not a jolt of energy

Finally felt my energy levels returning

Love

Quality-Overall19%+1.48

the quality feels solid

the capsules seem good quality

Good quality

Focus Enhancement11%+0.37

Focus and Calm in one capsule

focused would definitely recommend

they help me stay focused

Value For Money9%

Good price

Great value for money

Value for Money

Stress/Anxiety8%+0.52

Natural support for stress

Stress relief

Its a lovely, gentle way to manage daily stress

Sleep Quality6%+0.24

I find these really benefit my sleep

improved sleep quality

Sleep better

FAQ

Common Rhodiola questions

Answered from the same tracked data.