Reusable Sanitary Pads
FailShoppers spend only $58K a year here, so Reusable Sanitary Pads is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £58K/yr108K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 28 sellers
Flapen Score
Reusable Sanitary Pads against its category
The dotted line is the Health & Personal Care average. Past it, Reusable Sanitary Pads is stronger. Inside it, weaker.
Market
The Reusable Sanitary Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Reusable Sanitary Pads 108K times last year and spent an estimated £58K. The top 5 brands take 76% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £58Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- reusable sanitary pads35K searches a year
02 · Price
A sale here is worth £13.34.
Listings sell for £13.34 on average, from £5.76 to £21.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.34 that is £0 to £1K a year per listing.
- Average price
- £13.34under the $15 to $100 sweet spot
- Price range
- £5.76–£21.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #105 within Intimate Hygiene. It carries 1,533 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 4.2%
- Average rank
- #105in Intimate Hygiene
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,533per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Reusable Sanitary Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago

Eco Lily Reusable Sanitary Pads (6Pk for Heavy Flow) Odour-Absorbing Charcoal Bamboo Pads for Women Sanitary Towels Reusable Pads Menstrual with Waterproof Wet Bag
- Price
- £19.45
- Rating
- 4.6/5
- Reviews
- 6,425
- Age
- 5y ago

11 Pack Reusable Sanitary Pads (3S/6M/2XL) for All Flows
- Price
- £18.34
- Rating
- 4.2/5
- Reviews
- 1,162
- Age
- 7y ago

Reusable Sanitary Towels Pads(7 in 1 25.4 cm 4 Layers) Antibacterial Bamboo Panty Liners with Wet Bag Heavy Flow Night Washable Cloth Menstrual Sanitary Towels
- Price
- £15.81
- Rating
- 4.6/5
- Reviews
- 2,311
- Age
- 7y ago

7pcs Pack Women Sanitary Pads Including 1pc Mini Wet Bag + 6pcs Reusable Washable Charcoal Bamboo Cloth Menstrual Pads Mama Panty Liners
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 460
- Age
- 6y ago
Trending
90-day click momentum
RFOGJV Period Pants for Women Heavy Flow High Waist Leakproof Menstrual Period Underwear Mesh Breathable Extra Protective Postpartum Panties Pack of 3 Black S
- Price
- £13.40
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 1y ago

10 PCS Reusable Period Pads Assorted Colours Washable Panty Liners for Women Sustainable Feminine Care Essentials for Everyday Freshness and Comfort
- Price
- £10.04
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 4mo ago

ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago

ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)
- Price
- £13.39
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 3y ago

10 Pcs Reusable Sanitary Pads Reusable Period Pads for Women Postpartum Pads and Cotton Panty Liners for Nighttime Incontinence Protection Daily Menstrual Management and Sensitive Skin Care 23 cm
- Price
- £8.07
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 4mo ago
Newest
by launch date
10 Pcs Reusable Sanitary Pads Reusable Period Pads for Women Postpartum Pads and Cotton Panty Liners for Nighttime Incontinence Protection Daily Menstrual Management and Sensitive Skin Care 23 cm
- Price
- £8.07
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 4mo ago

10 PCS Reusable Period Pads Assorted Colours Washable Panty Liners for Women Sustainable Feminine Care Essentials for Everyday Freshness and Comfort
- Price
- £10.04
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 4mo ago

TyCylKu 6PCS Washable Panty Liners for Incontinences Cotton Reusable Sanitary Pads Leakproof Washable Pads for Women Underwear Pad Breathable Napkins Feminine PadFor Elderly Care Postpartum
- Price
- £5.76
- Rating
- 3.1/5
- Reviews
- 20
- Age
- 5mo ago

RFOGJV Period Pants for Women Heavy Flow High Waist Leakproof Menstrual Period Underwear Mesh Breathable Extra Protective Postpartum Panties Pack of 3 Black S
- Price
- £13.40
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 1y ago

DAME Reusable Period Pad | Organic Cotton Pads for Light Flow | Durable Washable Panty Liners | 10hr Trusted Protection | Absorbent Odour Control Leak-Proof Sanitary Napkins with Wings | Liner Pad
- Price
- £9.46
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
28
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
20%
- ZVZK27%
- Eco Lily19%
- ZCOINS11%
- Jmoo10%
- PHOGARY9%
- Harrington Marley4%
Demand
Reusable Sanitary Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Reusable Sanitary Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reusable sanitary pads35K/yr
- reusable period pads20K/yr
- reusable panty liners for women12K/yr
- reusable pads15K/yr
- reusable pads for women9K/yr
- washable panty liners for women5K/yr
- reusable panty liners5K/yr
- washable sanitary pads4K/yr
- washable pads3K/yr
Reviews and returns
What reviews say buyers love and hate about Reusable Sanitary Pads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does NOT stop leaks
Not leakproof
These do leak
not close fitting in use
Theyre a little bit tight on the leg even though I bought my normal size
Bit small
these things are so uncomfortable
they bunch up uncomfortably - particularly if you wear full or wide underwear
as they didn't seem to be quite as comfortable or secure when I wore a skirt
Many other customers with the same complaint on Seller reviews
The quality was appalling
And of course these might be deceiving looks
They don't match the description
Not as described
Love
Good quality
They are well made
Great quality for money
Very comfortable
these are comfy to wear
Nice and comfy pads
Worth the money
Great value
Great for the price
Absorbent
they worked perfectly really absorbing
Light weight and good absorbency
Fit well
fit my underwear nicely
The medium fits well
Return
0.6% Return rate 53% Fixable by listing
not close fitting in use
Theyre a little bit tight on the leg even though I bought my normal size
Bit small
Because the material is so hard
Horrible material, looks like a nappy
Many other customers with the same complaint on Seller reviews
The quality was appalling
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reusable Sanitary Pads questions
Answered from the same tracked data.









