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Retainer Fresh Cleaning Tablets

Maybe

Search demand grew +482.7% this quarter. But the top 5 brands take 100% of clicks, so Retainer Fresh Cleaning Tablets is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£52K/yr32K searches / yr
90-day growth
+482.7%search demand this quarter
Competition
97%top-5 click share · 5 brands · 84 sellers

Flapen Score

Retainer Fresh Cleaning Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Retainer Fresh Cleaning Tablets is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retainer Fresh Cleaning Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retainer Fresh Cleaning Tablets 32K times last year and spent an estimated £52K. All 5 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +482.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+482.7%
Conversion, latest week
11.6%
Market size, estimated
£52Ka year
Top search term
retainer fresh cleaning tablets20K searches a year

02 · Price

A sale here is worth £13.83.

Listings sell for £13.83 on average, from £7.62 to £33.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £13.83 that is £7K to £10K a year per listing.

Average price
£13.83under the $15 to $100 sweet spot
Price range
£7.62–£33.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #59 within Dental Care. It carries 176 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
34.1%
Average rank
#59in Dental Care
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Retainer Fresh Cleaning Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Retainer Fresh59%
  • Pheleam16%
  • KAV PLUS12%
  • Puress9%
  • POP ON VENEERS4%

Demand

Retainer Fresh Cleaning Tablets search demand

Weekly searches over the year. Pick a range.

3K2KPrime Day '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Retainer Fresh Cleaning Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Solubility17%−0.21

Slow To dissolve

dose not dissolve at all dont buy

Don't dissolve

Ease Of Cleaning12%+0.75

cleaning - hopeless

cleaning performance is disappointing

Doesnt clean

Durability8%−0.10

It stopped working after two weeks

Broke after 7 weeks

Lasted two months then stop working

Value For Money6%+0.26

at this price point there are simply far better options available

VASTLY more expensive

Very over priced on amazon

Ease Of Use4%+0.83

Not so convenient

tricky to get off the first time because of the tamper seal

with just a single button it doesn't get any easier to use

Love

Ease Of Cleaning21%+0.75

Cleans really well

Cleans well

provides effective cleaning

Value For Money14%+0.26

Well worth it

Good value for money

Good for the price

Ease Of Use12%+0.83

Ease of use

easy to operate

easy to carry

Oral Hygiene9%+0.68

Excellent product as recommended by my dentist

A fantastic investment in my teeth

Its a reliable way to maintain good oral hygiene and keep dental appliances feeling comfortable and clean

Quality-Overall8%+0.66

The build quality feels solid too

the build quality feels excellent

Good quality

Return

0.1% Return rate 8% Fixable by listing

Functionality-Overall36%▁█▁▂▄▄

Won't switch on

therefore don't work

Hmm doesnt work fully

Durability13%▁▁▁▅██

It stopped working after two weeks

Broke after 7 weeks

Lasted two months then stop working

Solubility7%▁▁█▂▁▂

Slow To dissolve

dose not dissolve at all dont buy

Don't dissolve

Ease Of Cleaning6%▁▁▇█▇▄

cleaning - hopeless

cleaning performance is disappointing

Doesnt clean

Advertised Vs Actual Product4%▁▁▁█▂▁

FAQ

Common Retainer Fresh Cleaning Tablets questions

Answered from the same tracked data.