Skip to content

Rescue Remedy Kids

Fail

Prices span $4.02–$13.74, mostly outside the sweet spot, so Rescue Remedy Kids is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£72K/yr112K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
67%top-5 click share · 11 brands · 112 sellers

Flapen Score

Rescue Remedy Kids against its category

The dotted line is the Health & Personal Care average. Past it, Rescue Remedy Kids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rescue Remedy Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rescue Remedy Kids 112K times last year and spent an estimated £72K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
8.2%
Market size, estimated
£72Ka year
Peak month
May2.9× the quietest month
Top search term
anxiety relief for kids60K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £4.02 to £13.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.84 that is £784 to £2K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£4.02–£13.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£784–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #280 within Over-the-Counter Medication. It carries 901 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
10.5%
Average rank
#280in Over-the-Counter Medication
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
901per listing
Listings tracked
19

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Rescue Remedy Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

112

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • RESCUE78%
  • novomins5%
  • GALAXY BEAUTY3%
  • The Natural Patch Co.2%
  • Aroma Energy2%
  • Sacred Nest2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Rescue Remedy Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.9×

Search terms

Top Rescue Remedy Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anxiety relief for kids60K/yr
  • rescue remedy kids21K/yr
  • kids anxiety relief16K/yr
  • calms for anxiety kids6K/yr
  • kids rescue remedy3K/yr
  • kalms for kids3K/yr
  • kids calm3K/yr

Reviews and returns

What reviews say buyers love and hate about Rescue Remedy Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality11%+0.45

Not for sleep

really struggled to sleep

Sadly didn't help to aid sleep

Taste-Overall9%−0.12

it is a strange taste

unpleasant taste

No taste good

Functionality-Overall9%−0.15

Did not work

Some products that other people don't find to be effective

Not effective

Quality-Overall5%

Not great quality

just a bit cheaply made

low quality product

Value For Money4%+0.18

They are fairly pricey

Waste of money

* More expensive than similar options

Love

Stress/Anxiety11%+1.35

I find this product very effective to relieve stress

Helps anxiety level

Certainly help with anxiety

Sleep Quality11%+0.45

Weve noticed an improvement with sleep quality

improving their sleep quality

Good nights sleep

Taste-Overall11%−0.12

The raspberry flavour is pleasant enough

Good taste

The gummies taste great. which makes them easy to give without any fuss

Soothing Effect6%+0.56

Simple option to help support calmer moods

Helps my child to calm down

soothing

Ease Of Use6%+0.43

Ease of use

easy to remove

easy to take, and

Return

0.1% Return rate 30% Fixable by listing

Size-Overall25%▄▁█▄█▁

a little tight

Big

They are relatively small size

Functionality-Overall21%▆█▃▁▁▁

Did not work

Some products that other people don't find to be effective

Not effective

Quality-Overall7%█▁▁▅▁▁

Not great quality

just a bit cheaply made

low quality product

Age Suitability7%▁▁▁█▁▁

Didnt have any effect on either of my children with adhd

After 2 months I dont see any difference so they dont work at least on my 10 years old boy

Didnt work at all for my ADHD 9 year old

Taste-Overall5%▄▁▁▁▁█

it is a strange taste

unpleasant taste

No taste good

FAQ

Common Rescue Remedy Kids questions

Answered from the same tracked data.