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Rescue Remedy Kids

Fail

Prices span $4.02–$13.74, mostly outside the sweet spot, so Rescue Remedy Kids is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£72K/yr112K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
67%top-5 click share · 11 brands · 112 sellers

Flapen Score

Rescue Remedy Kids against its category

The dotted line is the Health & Personal Care average. Past it, Rescue Remedy Kids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rescue Remedy Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rescue Remedy Kids 112K times last year and spent an estimated £72K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
8.2%
Market size, estimated
£72Ka year
Peak month
May2.9× the quietest month
Top search term
anxiety relief for kids60K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £4.02 to £13.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.84 that is £784 to £2K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£4.02–£13.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£784–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #280 within Over-the-Counter Medication. It carries 901 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
10.5%
Average rank
#280in Over-the-Counter Medication
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
901per listing
Listings tracked
19

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Rescue Remedy Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

112

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

8%

  • RESCUE78%
  • novomins5%
  • GALAXY BEAUTY3%
  • The Natural Patch Co.2%
  • Aroma Energy2%
  • Sacred Nest2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Rescue Remedy Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.9×

Search terms

Top Rescue Remedy Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anxiety relief for kids60K/yr
  • rescue remedy kids21K/yr
  • kids anxiety relief16K/yr
  • calms for anxiety kids6K/yr
  • kids rescue remedy3K/yr
  • kalms for kids3K/yr
  • kids calm3K/yr

Reviews and returns

What reviews say buyers love and hate about Rescue Remedy Kids

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Stress/Anxiety”
11%of negative reviews mention “Sleep Quality”
0.1%of orders come back
“Not for sleep”
A buyer, on “Sleep Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rescue Remedy Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data