Remineralizing Toothpaste

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £402K a year.

Searches, last 12 months

174K

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

17.9%

Market size, estimated

£402Ka year

Peak month

December1.9× the quietest month

Top search term

gutology uk toothpaste53K searches a year

Listings sell for £12.90 on average, from £6.18 to £20.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At £12.90 that is £65K to £77K a year per listing.

Average price

£12.90under the $15 to $100 sweet spot

Price range

£6.18–£20.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

5,000–6,000

Revenue per listing a year

£65K–£77K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Dental Care. It carries 8,330 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#43in Dental Care

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,330per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months