Remineralizing Toothpaste
FailThe top 5 brands take 100% of clicks, so Remineralizing Toothpaste is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £402K/yr174K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 18 sellers
Flapen Score
Remineralizing Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Remineralizing Toothpaste is stronger. Inside it, weaker.
Market
The Remineralizing Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Remineralizing Toothpaste 174K times last year and spent an estimated £402K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
17.9% of searches ended in a purchase last week.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £402K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 17.9%
- Market size, estimated
- £402Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- gutology uk toothpaste53K searches a year
02 · Price
A sale here is worth £12.90.
Listings sell for £12.90 on average, from £6.18 to £20.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At £12.90 that is £65K to £77K a year per listing.
- Average price
- £12.90under the $15 to $100 sweet spot
- Price range
- £6.18–£20.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £65K–£77K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Dental Care. It carries 8,330 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Dental Care
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,330per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Remineralizing Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gutology Mineral Hydroxyapatite Toothpaste 120ml Microbiome Friendly Fluoride Free Tooth Paste Suitable for Adults & Children for Sensitive Teeth - Wild Mint
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 2,902
- Age
- 3y ago
Regenerate Advanced Toothpaste to repair tooth enamel for strong healthy teeth 75ml
- Price
- £6.18
- Rating
- 4.4/5
- Reviews
- 9,060
- Age
- 12y ago
Gutology Kids Hydroxyapatite Mineral Toothpaste 75ml Fluoride Free Toothpaste Microbiome Friendly Suitable for Sensitive Teeth & Children - Wild Strawberry Flavour
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 522
- Age
- 1y ago
Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk
- Price
- £9.20
- Rating
- 4.3/5
- Reviews
- 37,418
- Age
- 4y ago
Gutology Microbiome-Friendly Mouthwash Hydroxyapatite & Prebiotics - 3 Month Supply - Liquid Biome+ Oral Rinse | Alcohol-Free & Fluoride-Free
- Price
- £20.78
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago
Trending
90-day click momentum
Gutology Kids & Adult Multipack - Family Hydroxyapatite Microbiome Friendly Fluoride Free Toothpaste Bundle - 1 x 120ml Adults (Mint) & 1 x 75ml Kids (Strawberry)
- Price
- £19.80
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago
Regenerate Advanced Toothpaste to repair tooth enamel for strong healthy teeth 75ml
- Price
- £6.18
- Rating
- 4.4/5
- Reviews
- 9,060
- Age
- 12y ago
Gutology Mineral Hydroxyapatite Toothpaste 120ml Microbiome Friendly Fluoride Free Tooth Paste Suitable for Adults & Children for Sensitive Teeth - Wild Mint
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 2,902
- Age
- 3y ago
Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk
- Price
- £9.20
- Rating
- 4.3/5
- Reviews
- 37,418
- Age
- 4y ago
Gutology Microbiome-Friendly Mouthwash Hydroxyapatite & Prebiotics - 3 Month Supply - Liquid Biome+ Oral Rinse | Alcohol-Free & Fluoride-Free
- Price
- £20.78
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago
Newest
by launch dateGutology Kids & Adult Multipack - Family Hydroxyapatite Microbiome Friendly Fluoride Free Toothpaste Bundle - 1 x 120ml Adults (Mint) & 1 x 75ml Kids (Strawberry)
- Price
- £19.80
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago
Gutology Microbiome-Friendly Mouthwash Hydroxyapatite & Prebiotics - 3 Month Supply - Liquid Biome+ Oral Rinse | Alcohol-Free & Fluoride-Free
- Price
- £20.78
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago
Gutology Kids Hydroxyapatite Mineral Toothpaste 75ml Fluoride Free Toothpaste Microbiome Friendly Suitable for Sensitive Teeth & Children - Wild Strawberry Flavour
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 522
- Age
- 1y ago
Gutology Mineral Hydroxyapatite Toothpaste 120ml Microbiome Friendly Fluoride Free Tooth Paste Suitable for Adults & Children for Sensitive Teeth - Wild Mint
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 2,902
- Age
- 3y ago
Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk
- Price
- £9.20
- Rating
- 4.3/5
- Reviews
- 37,418
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Gutology63%
- Regenerate33%
- Boka5%
Demand
Remineralizing Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Remineralizing Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gutology uk toothpaste53K/yr
- regenerate toothpaste47K/yr
- gutology22K/yr
- remineralizing toothpaste20K/yr
- mineral toothpaste6K/yr
- gutology toothpaste7K/yr
- regenerate8K/yr
- regenerate enamel science advanced toothpaste2K/yr
- gutology hydroxyapatite toothpaste3K/yr
- revitin toothpaste2K/yr
Reviews and returns
What reviews say buyers love and hate about Remineralizing Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit pricey
TOO expensive
This product is expensive
its definitely not helping my teeth
ended up making my teeth worse
This toothpaste really upset me
Regarding pain relief and sensitivity: this does not give an immediate numbing or desensitising effect in the way some sensitivity toothpastes. like potassium nitrate-based formulas
the sensitivity has increased
I had a slight sensitivity
Made my teeth even more sensitive
for some reason this didnt work for me it made my teeth sensitive
it makes my teeth more sensitive
the bottle leaks a lot
The bottle does leak quite a bit though which is a shame
Leaky lid
Love
Healing your gums
My gum health has improved dramatically
Gum health
Great taste
Especially the minty taste
Lovely taste in mouth
Great for sensitive teeth too
my teeth have miraculously gotten better
Theres no sensitivity after use
Dental enamel strengthened
my teeth appear whiter
was also surprised to see my teeth whiter
good quality
Great product
also very excellent
Return
0.1% Return rate 15% Fixable by listing
the bottle leaks a lot
The bottle does leak quite a bit though which is a shame
Leaky lid
A bit pricey
TOO expensive
This product is expensive
Not a strong mint taste
Tastes awful
Tastes like extra strong mints
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Remineralizing Toothpaste questions
Answered from the same tracked data.