reishi mushroom
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Good585.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.47avg listing price — sweet spot $15–$100
Price range
Okay£5.97–£19.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£58K£58K/yr · 53K searches
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, reishi mushroom is a £58K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
reishi mushroom market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £50K–£62K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.8%
- Avg brand age
- 38 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
9
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
5%
- NEW LEAF PRODUCTS37%
- ALPHA0131%
- Horbäach11%
- Vegavero9%
- Zenement4%
- Mission C3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top reishi mushroom search terms
- reishi mushroom31K/yr
- reishi10K/yr
- reishi mushroom capsules9K/yr
- reishi mushroom extract3K/yr
Top reishi mushroom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reishi Mushroom Capsules - High Strength 4000mg Mushroom Supplements - 120 Vegan Mushroom Powder Capsules - Reishi Supplement 100% from the Fruiting Body Made in UK by New Leaf
NEW LEAF PRODUCTS£7.304.5★148 rev
Organic Reishi Mushroom 7500mg 50% Polysaccharides High Strength Extract Reishi Mushroom Supplement 90 Vegan Capsules (3 Months Supply) By Alpha01
ALPHA01£5.974.5★220 rev
Reishi Mushroom Capsules 10 000mg | Red Reishi Extract (5:1) | High Strength Supplement | 100 Powder Capsules | by Horbaach
Horbäach£7.914.4★258 rev
Vegavero Reishi Mushroom Extract | 13 000 mg (10:1) Ganoderma Lucidum | 120 Capsules | 40% Polysaccharides & 20% Beta Glucans | NO Additives | Vegan
Vegavero£16.564.4★2,157 rev
Lions Mane Capsules 4000mg + Reishi Mushroom - Lions Mane Supplement High Strength Supplement - 120 Vegan Lion Mane Powder Capsules - Made in UK By New Leaf
NEW LEAF PRODUCTS£6.524.6★431 rev
Newest
by launch date
KIKI Health - Organic Reishi Tincture - Supports Immune Function Cardiovascular Health & Overall Vitality - Full-Spectrum Mushroom Extract - No Mycelium Grains or Starch - 50ml
KIKI HEALTH£19.1030 rev
Mission C Reishi Mushroom with Magnesium & Ashwagandha Capsules
Mission C£17.7523 rev
Reishi Mushroom Capsules - High Strength 4000mg Mushroom Supplements - 120 Vegan Mushroom Powder Capsules - Reishi Supplement 100% from the Fruiting Body Made in UK by New Leaf
NEW LEAF PRODUCTS£7.30148 rev
Lions Mane Capsules 4000mg + Reishi Mushroom - Lions Mane Supplement High Strength Supplement - 120 Vegan Lion Mane Powder Capsules - Made in UK By New Leaf
NEW LEAF PRODUCTS£6.52431 rev
Reishi Mushroom Capsules 10 000mg | Red Reishi Extract (5:1) | High Strength Supplement | 100 Powder Capsules | by Horbaach
Horbäach£7.91258 rev
Trending
90-day click momentumMission C Reishi Mushroom with Magnesium & Ashwagandha Capsules
Mission C£17.754.5★
KIKI Health - Organic Reishi Tincture - Supports Immune Function Cardiovascular Health & Overall Vitality - Full-Spectrum Mushroom Extract - No Mycelium Grains or Starch - 50ml
KIKI HEALTH£19.104.0★
Organic Reishi Mushroom 7500mg 50% Polysaccharides High Strength Extract Reishi Mushroom Supplement 90 Vegan Capsules (3 Months Supply) By Alpha01
ALPHA01£5.974.5★
Reishi Mushroom Capsules - High Strength 4000mg Mushroom Supplements - 120 Vegan Mushroom Powder Capsules - Reishi Supplement 100% from the Fruiting Body Made in UK by New Leaf
NEW LEAF PRODUCTS£7.304.5★
Vegavero Reishi Mushroom Extract | 13 000 mg (10:1) Ganoderma Lucidum | 120 Capsules | 40% Polysaccharides & 20% Beta Glucans | NO Additives | Vegan
Vegavero£16.564.4★
What buyers say about reishi mushroom
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“These have been good for aiding my focus”
“I drifted off to sleep easily”
“great value”
“Helps me relax”
“I feel calmer”
“Provides energy”
“As described”
“This is really effective”
“Great for dysautomnia/POTS”
What buyers complain about
“Gave me horrible digestive issues”
“they taste pretty weird”
“Don't waste your money”
“Did not work for me”
“Doesn't seem right”
“SO bitter”
“as a male it killed my libido. it lowers DHT”
“It is a big tablet”
“Messed up my hormones”
“Until then the big issue is whether whatever is in this brown powder is actually harmful”
Common questions
- Is reishi mushroom profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the reishi mushroom niche?
- 8 brands and 9 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in reishi mushroom?
- Top complaints mined from reviews: Regulates Digestion, Taste-Overall, Value For Money. The return rate is 0.1%.
- When does demand for reishi mushroom peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the reishi mushroom niche?
- Listings span £5.97–£19.10; the average listing price is £12.47 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.