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Reishi Mushroom

Fail

Demand is soft, at -30.3% this quarter, so Reishi Mushroom is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£58K/yr53K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
88%top-5 click share · 8 brands · 9 sellers

Flapen Score

Reishi Mushroom against its category

The dotted line is the Health & Personal Care average. Past it, Reishi Mushroom is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reishi Mushroom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reishi Mushroom 53K times last year and spent an estimated £58K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
8.8%
Market size, estimated
£58Ka year
Peak month
February1.6× the quietest month
Top search term
reishi mushroom31K searches a year

02 · Price

A sale here is worth £12.47.

Listings sell for £12.47 on average, from £5.97 to £19.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.47 that is £3K to £6K a year per listing.

Average price
£12.47under the $15 to $100 sweet spot
Price range
£5.97–£19.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #145 within Herbal Supplements. It carries 585 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#145in Herbal Supplements
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
585per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Reishi Mushroom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

5%

  • NEW LEAF PRODUCTS37%
  • ALPHA0131%
  • Horbäach11%
  • Vegavero9%
  • Zenement4%
  • Mission C3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Reishi Mushroom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Reishi Mushroom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reishi mushroom31K/yr
  • reishi10K/yr
  • reishi mushroom capsules9K/yr
  • reishi mushroom extract3K/yr

Reviews and returns

What reviews say buyers love and hate about Reishi Mushroom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Regulates Digestion21%−0.22

Gave me horrible digestive issues

has given me a bad stomach

Digestive issues

Taste-Overall17%−0.13

they taste pretty weird

this stuff tastes vile

Disgusting taste

Value For Money7%−0.01

Don't waste your money

Functionality-Overall7%−0.07

Did not work for me

Advertised Vs Actual Product5%

Doesn't seem right

Very misleading advertisement

Love

Quality-Overall23%+1.47

Excellent product

Very good quality

It's a professional-quality option that's gentle yet effective for daily vitality

Focus Enhancement17%+1.20

These have been good for aiding my focus

Great product for focus, worked well

They definitely assist with finding more balance

Sleep Quality10%+0.14

I drifted off to sleep easily

My sleep has improved immensely

helps sleep

Value For Money7%−0.01

great value

Value For Money

Worth every penny

Stress/Anxiety5%+0.38

Helps me relax

Seemed to help with mid afternoon slowdown at work, for me, there was a noticeable benefit

rather levels out your stress response

FAQ

Common Reishi Mushroom questions

Answered from the same tracked data.