Reed Diffuser Refill
MaybeReturns run at only 0.1% of orders. But prices span $3.27–$12.28, mostly outside the sweet spot, so Reed Diffuser Refill is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £403K/yr719K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 48%top-5 click share · 10 brands · 26 sellers
Flapen Score
Reed Diffuser Refill against its category
The dotted line is the Health & Personal Care average. Past it, Reed Diffuser Refill is stronger. Inside it, weaker.
Market
The Reed Diffuser Refill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Reed Diffuser Refill 719K times last year and spent an estimated £403K. The top 5 brands take 87% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.
- Searches, last 12 months
- 719K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £403Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- reed diffuser refill306K searches a year
02 · Price
A sale here is worth £8.06.
Listings sell for £8.06 on average, from £3.27 to £12.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £8.06 that is £8K to £10K a year per listing.
- Average price
- £8.06under the $15 to $100 sweet spot
- Price range
- £3.27–£12.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #45 within Alternative Medicine. It carries 1,024 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 92%
- Out of stock, average day
- 5.7%
- Average rank
- #45in Alternative Medicine
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,024per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Reed Diffuser Refill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wax Lyrical Mediterranean Orange Reed Diffuser Refill - 200ml | Refreshing Orange Citrus Scent | Made in England
- Price
- £7.00
- Rating
- 4.3/5
- Reviews
- 2,726
- Age
- 6y ago
Wax Lyrical Reed Diffuser Refill - 200ml | Refreshing Sea Breeze Fragrance | Made in England
- Price
- £7.06
- Rating
- 4.1/5
- Reviews
- 1,049
- Age
- 6y ago
COCODOR Reed Diffuser Oil Refill/Black Cherry /200ml / 1 Pack/Aromatherapy Home Fragrance Scented Oils Oils for Reed Diffuser Bathroom Home Décor
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 7y ago
Wax lyrical Reed Diffuser Refill - 200ml | Zesty Lemon Verbena Fragrance | Made in England
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 976
- Age
- 6y ago
Wax Lyrical Reed Diffuser Refill - 200ml | Soothing English Lavender Fragrance | Made in England
- Price
- £7.32
- Rating
- 4.3/5
- Reviews
- 1,149
- Age
- 6y ago
Trending
90-day click momentum
Hassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle
- Price
- £12.27
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago
COCODOR Reed Diffuser Oil Refill/Black Cherry /200ml / 1 Pack/Aromatherapy Home Fragrance Scented Oils Oils for Reed Diffuser Bathroom Home Décor
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 7y ago
Wax Lyrical Reed Diffuser Refill - 200ml | Soothing English Lavender Fragrance | Made in England
- Price
- £7.32
- Rating
- 4.3/5
- Reviews
- 1,149
- Age
- 6y ago
Wax Lyrical Fired Earth Black Tea & Jasmine Reed Diffuser Refill - 200ml | Sophisticated Fragrance with Jasmine Black Tea & Spices | Made in England
- Price
- £7.33
- Rating
- 4.0/5
- Reviews
- 465
- Age
- 6y ago
Wax lyrical Reed Diffuser Refill - 200ml | Zesty Lemon Verbena Fragrance | Made in England
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 976
- Age
- 6y ago
Newest
by launch dateHassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle
- Price
- £12.27
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago
Scent-Hi Reed Diffuser Refill 200ml - Jasmine Scented Refill for Reed Diffuser - Home Fragrance for Bedroom Spa Living Room
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago
Scent-Hi Reed Diffuser Refill 200ml Sandalwood Scented Refill with 6 Reed Sticks Home Fragrance for Home & Office Decor
- Price
- £7.22
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 1y ago
Scent-Hi Reed Diffuser Refill 200ml Ocean Scented Refill for Reed Diffuser Home Fragrance for Home & Office Decor
- Price
- £7.04
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago
Scent-Hi Reed Diffuser Refill 200ml - Vanilla Scented Refill for Reed Diffuser - Home Fragrance for Home & Office Decor
- Price
- £7.15
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
26
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
9%
- Wax Lyrical48%
- Hassett Green London16%
- Scent-Hi10%
- Cocod'or9%
- Moments of Bliss Cosmetics5%
- St Eval4%
- Open — no brand owns it (4 brands, 9%)
Demand
Reed Diffuser Refill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Reed Diffuser Refill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reed diffuser refill306K/yr
- diffuser refills172K/yr
- diffuser refill62K/yr
- diffuser oil refill40K/yr
- reed diffuser oil36K/yr
- reed diffuser oil refill20K/yr
- reed diffuser refill 500ml12K/yr
- reed diffuser refills11K/yr
- refill diffuser liquid7K/yr
- oil diffusers refill9K/yr
Reviews and returns
What reviews say buyers love and hate about Reed Diffuser Refill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very strong smell
Unpleasant smell
Horrible smell
Complete waste of money
getting to expensive
Price to high
And doesnt last at all
Gone incredibly quickly
Not very long-lasting
wish it was stronger
not as strong as I hoped
Not that strong
Could only smell it if I picked the reed diffuser up and sniffed it
does not diffuse in to the room
Unlike some other reed diffusers
Love
smells beautiful
Great fragrance
Fruity smell
Good value
reasonably priced
Good value for money
Scent is fantastic@ Great diffuser refill
Seems to diffuse pretty quickly
A lovely fragrance for your diffuser
Fairly lasting
long-lasting scent that easily fills a medium-to-large room
and it's still so strong
Good quality product
Very nice quality
Great product
Return
0.1% Return rate 5% Fixable by listing
Very strong smell
Unpleasant smell
Horrible smell
bottle was leaking on opening
Complete waste of money
getting to expensive
Price to high
Not as described
was really hoping this would be as described
The bottle was smaller than expected
its a small bottle
short
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reed Diffuser Refill questions
Answered from the same tracked data.