reed diffuser refill
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.27–$12.28) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,023.8avg incumbent reviews — the moat a new listing must climb
Market size
Good£403K£403K/yr · 719K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.06avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.27–£12.28cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, reed diffuser refill is a £403K/yr Amazon United Kingdom market (719K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
reed diffuser refill market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £322K–£403K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 96%
- Out of stock
- 5.7%
- Avg brand age
- 51 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
26
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
9%
- Wax Lyrical48%
- Hassett Green London16%
- Scent-Hi10%
- Cocod'or9%
- Moments of Bliss Cosmetics5%
- St Eval4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top reed diffuser refill search terms
- reed diffuser refill306K/yr
- diffuser refills172K/yr
- diffuser refill62K/yr
- diffuser oil refill40K/yr
- reed diffuser oil36K/yr
- reed diffuser oil refill20K/yr
- reed diffuser refill 500ml12K/yr
- reed diffuser refills11K/yr
- refill diffuser liquid7K/yr
- oil diffusers refill9K/yr
Top reed diffuser refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wax Lyrical Mediterranean Orange Reed Diffuser Refill - 200ml | Refreshing Orange Citrus Scent | Made in England
Wax Lyrical£7.004.3★2,726 rev
Wax Lyrical Reed Diffuser Refill - 200ml | Refreshing Sea Breeze Fragrance | Made in England
Wax Lyrical£7.064.1★1,049 rev
COCODOR Reed Diffuser Oil Refill/Black Cherry /200ml / 1 Pack/Aromatherapy Home Fragrance Scented Oils Oils for Reed Diffuser Bathroom Home Décor
Cocod'or£7.864.4★2,159 rev
Wax lyrical Reed Diffuser Refill - 200ml | Zesty Lemon Verbena Fragrance | Made in England
Wax Lyrical£7.234.1★976 rev
Wax Lyrical Reed Diffuser Refill - 200ml | Soothing English Lavender Fragrance | Made in England
Wax Lyrical£7.324.3★1,149 rev
Newest
by launch date
Hassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle
Hassett Green London£12.2714 rev
Scent-Hi Reed Diffuser Refill 200ml - Jasmine Scented Refill for Reed Diffuser - Home Fragrance for Bedroom Spa Living Room
Scent-Hi£7.4045 rev
Scent-Hi Reed Diffuser Refill 200ml Sandalwood Scented Refill with 6 Reed Sticks Home Fragrance for Home & Office Decor
Scent-Hi£7.2242 rev
Scent-Hi Reed Diffuser Refill 200ml Ocean Scented Refill for Reed Diffuser Home Fragrance for Home & Office Decor
Scent-Hi£7.0423 rev
Scent-Hi Reed Diffuser Refill 200ml - Vanilla Scented Refill for Reed Diffuser - Home Fragrance for Home & Office Decor
Scent-Hi£7.1524 rev
Trending
90-day click momentumHassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle
Hassett Green London£12.274.3★
COCODOR Reed Diffuser Oil Refill/Black Cherry /200ml / 1 Pack/Aromatherapy Home Fragrance Scented Oils Oils for Reed Diffuser Bathroom Home Décor
Cocod'or£7.864.4★
Wax Lyrical Reed Diffuser Refill - 200ml | Soothing English Lavender Fragrance | Made in England
Wax Lyrical£7.324.3★
Wax Lyrical Fired Earth Black Tea & Jasmine Reed Diffuser Refill - 200ml | Sophisticated Fragrance with Jasmine Black Tea & Spices | Made in England
Wax Lyrical£7.334.0★
Wax lyrical Reed Diffuser Refill - 200ml | Zesty Lemon Verbena Fragrance | Made in England
Wax Lyrical£7.234.1★
What buyers say about reed diffuser refill
What buyers praise and complain about, mined from review topics.What buyers love
“smells beautiful”
“Good value”
“Scent is fantastic@ Great diffuser refill”
“Fairly lasting”
“Good quality product”
“So strong”
“Easy to refill”
“Does what it needed to do”
“its a nice size bottle”
“This product is nice on the skin”
What buyers complain about
“Very strong smell”
“Complete waste of money”
“And doesnt last at all”
“wish it was stronger”
“Could only smell it if I picked the reed diffuser up and sniffed it”
“The bottle was smaller than expected”
“Cheap and rubbish”
“Do not work”
“bottle was leaking on opening”
“Not as described”
Top return reasons
Common questions
- Is reed diffuser refill profitable to sell on Amazon United Kingdom?
- The niche generates £403K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the reed diffuser refill niche?
- 10 brands and 26 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in reed diffuser refill?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- When does demand for reed diffuser refill peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the reed diffuser refill niche?
- Listings span £3.27–£12.28; the average listing price is £8.06 (sweet spot $15–$100). The average incumbent carries 1,024 reviews — the moat a new listing must climb.