Reed Diffuser Refill
Reed Diffuser Refill shows low returns (0.1%), but prices mostly outside the sweet spot ($3.27–$12.28) keeps it on the watch list.
Flapen Score
Is Reed Diffuser Refill profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Reed Diffuser Refill is a £403K/yr Amazon United Kingdom market (719K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.
Reed Diffuser Refill: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.2% over the last 90 days and 7.0% of searches end in a purchase.
£403K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 25 products
Top Reed Diffuser Refill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wax Lyrical Mediterranean Orange Reed Diffuser Refill - 200ml | Refreshing Orange Citrus Scent | Made in England
- Price
- £7.00
- Rating
- 4.3/5
- Reviews
- 2,726
- Age
- 6y ago
Wax Lyrical Reed Diffuser Refill - 200ml | Refreshing Sea Breeze Fragrance | Made in England
- Price
- £7.06
- Rating
- 4.1/5
- Reviews
- 1,049
- Age
- 6y ago
COCODOR Reed Diffuser Oil Refill/Black Cherry /200ml / 1 Pack/Aromatherapy Home Fragrance Scented Oils Oils for Reed Diffuser Bathroom Home Décor
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 7y ago
Wax lyrical Reed Diffuser Refill - 200ml | Zesty Lemon Verbena Fragrance | Made in England
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 976
- Age
- 6y ago
Wax Lyrical Reed Diffuser Refill - 200ml | Soothing English Lavender Fragrance | Made in England
- Price
- £7.32
- Rating
- 4.3/5
- Reviews
- 1,149
- Age
- 6y ago
Trending
90-day click momentum
Hassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle
- Price
- £12.27
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago
COCODOR Reed Diffuser Oil Refill/Black Cherry /200ml / 1 Pack/Aromatherapy Home Fragrance Scented Oils Oils for Reed Diffuser Bathroom Home Décor
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 7y ago
Wax Lyrical Reed Diffuser Refill - 200ml | Soothing English Lavender Fragrance | Made in England
- Price
- £7.32
- Rating
- 4.3/5
- Reviews
- 1,149
- Age
- 6y ago
Wax Lyrical Fired Earth Black Tea & Jasmine Reed Diffuser Refill - 200ml | Sophisticated Fragrance with Jasmine Black Tea & Spices | Made in England
- Price
- £7.33
- Rating
- 4.0/5
- Reviews
- 465
- Age
- 6y ago
Wax lyrical Reed Diffuser Refill - 200ml | Zesty Lemon Verbena Fragrance | Made in England
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 976
- Age
- 6y ago
Newest
by launch dateHassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle
- Price
- £12.27
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago
Scent-Hi Reed Diffuser Refill 200ml - Jasmine Scented Refill for Reed Diffuser - Home Fragrance for Bedroom Spa Living Room
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago
Scent-Hi Reed Diffuser Refill 200ml Sandalwood Scented Refill with 6 Reed Sticks Home Fragrance for Home & Office Decor
- Price
- £7.22
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 1y ago
Scent-Hi Reed Diffuser Refill 200ml Ocean Scented Refill for Reed Diffuser Home Fragrance for Home & Office Decor
- Price
- £7.04
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago
Scent-Hi Reed Diffuser Refill 200ml - Vanilla Scented Refill for Reed Diffuser - Home Fragrance for Home & Office Decor
- Price
- £7.15
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
26
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
9%
- Wax Lyrical48%
- Hassett Green London16%
- Scent-Hi10%
- Cocod'or9%
- Moments of Bliss Cosmetics5%
- St Eval4%
- Open — no brand owns it (4 brands, 9%)
Reed Diffuser Refill demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Reed Diffuser Refill search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- reed diffuser refill306K/yr
- diffuser refills172K/yr
- diffuser refill62K/yr
- diffuser oil refill40K/yr
- reed diffuser oil36K/yr
- reed diffuser oil refill20K/yr
- reed diffuser refill 500ml12K/yr
- reed diffuser refills11K/yr
- refill diffuser liquid7K/yr
- oil diffusers refill9K/yr
What reviews say buyers love and hate about Reed Diffuser Refill
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“smells beautiful”
“Good value”
“Scent is fantastic@ Great diffuser refill”
“Fairly lasting”
“Good quality product”
What buyers complain about
85% of reviews“Very strong smell”
“Complete waste of money”
“And doesnt last at all”
“wish it was stronger”
“Could only smell it if I picked the reed diffuser up and sniffed it”
Reed Diffuser Refill return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Reed Diffuser Refill questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
