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Reed Diffuser Refill

Maybe

An estimated 0.1% of orders come back. But prices span $3.27–$12.28, mostly outside the sweet spot, so Reed Diffuser Refill is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£403K/yr719K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
48%top-5 click share · 10 brands · 26 sellers

Flapen Score

Reed Diffuser Refill against its category

The dotted line is the Health & Personal Care average. Past it, Reed Diffuser Refill is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reed Diffuser Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reed Diffuser Refill 719K times last year and spent an estimated £403K. The top 5 brands take 87% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.

Searches, last 12 months
719K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
7.0%
Market size, estimated
£403Ka year
Peak month
September1.3× the quietest month
Top search term
reed diffuser refill306K searches a year

02 · Price

A sale here is worth £8.06.

Listings sell for £8.06 on average, from £3.27 to £12.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £8.06 that is £8K to £10K a year per listing.

Average price
£8.06under the $15 to $100 sweet spot
Price range
£3.27–£12.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #45 within Alternative Medicine. It carries 1,024 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
5.7%
Average rank
#45in Alternative Medicine
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,024per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Reed Diffuser Refill products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£61K£81K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

26

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 94%

Open market

9%

  • Wax Lyrical48%
  • Hassett Green London16%
  • Scent-Hi10%
  • Cocod'or9%
  • Moments of Bliss Cosmetics5%
  • St Eval4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Reed Diffuser Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Reed Diffuser Refill search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • reed diffuser refill306K/yr
  • diffuser refills172K/yr
  • diffuser refill62K/yr
  • diffuser oil refill40K/yr
  • reed diffuser oil36K/yr
  • reed diffuser oil refill20K/yr
  • reed diffuser refill 500ml12K/yr
  • reed diffuser refills11K/yr
  • refill diffuser liquid7K/yr
  • oil diffusers refill9K/yr

Reviews and returns

What reviews say buyers love and hate about Reed Diffuser Refill

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
61%of negative reviews mention “Smell”
0.1%of orders come back
“Very strong smell”
A buyer, on “Smell”61% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Reed Diffuser Refill questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data