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Reed Diffuser Bottles

Fail

Shoppers spend only $40K a year here, so Reed Diffuser Bottles is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£40K/yr142K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
36%top-5 click share · 27 brands · 29 sellers

Flapen Score

Reed Diffuser Bottles against its category

The dotted line is the Health & Personal Care average. Past it, Reed Diffuser Bottles is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reed Diffuser Bottles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reed Diffuser Bottles 142K times last year and spent an estimated £40K. The top 5 brands take 59% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
2.6%
Market size, estimated
£40Ka year
Peak month
September1.7× the quietest month
Top search term
reed diffuser bottles34K searches a year

02 · Price

A sale here is worth £10.99.

Listings sell for £10.99 on average, from £5.30 to £22.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.99 that is £0 to £1K a year per listing.

Average price
£10.99under the $15 to $100 sweet spot
Price range
£5.30–£22.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #494 within Alternative Medicine. It carries 81 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
5.6%
Average rank
#494in Alternative Medicine
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
81per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Reed Diffuser Bottles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

29

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

36%

Top 20: 80%

Open market

37%

  • DEARBAG22%
  • Upstore13%
  • HOMSFOU10%
  • JEORGU9%
  • GalDal5%
  • Nerissa4%

Demand

Reed Diffuser Bottles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Reed Diffuser Bottles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reed diffuser bottles34K/yr
  • diffuser bottles empty20K/yr
  • empty diffuser bottles15K/yr
  • diffuser bottle14K/yr
  • reed diffuser bottles empty10K/yr
  • empty reed diffuser bottles12K/yr
  • reed diffuser bottle10K/yr
  • glass diffuser bottle6K/yr
  • diffuser bottles6K/yr
  • empty reed diffuser bottles with sticks5K/yr

Reviews and returns

What reviews say buyers love and hate about Reed Diffuser Bottles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.13

I think they are quite expensive at £18.99 as they are very basic

It is a bit pricey

Not what I expected for the price

Defective Material/Parts10%−0.14

Luckily some parts are salvageable

Diffuse Mechanism8%+2.81

These are not the best diffuser bottles in terms of quality

They absolutely empty the diffuser of oil in no time

Smell8%−0.03

they aren't very effective at creating the scent

the fragrance just doesn't soak into them to make the room smell

Color7%−0.04

colour which is a shame

Bit annoyed that the reeds are all different colours

Love

Diffuse Mechanism23%+2.81

Beautiful diffuser set, thoroughly recommend

Absolutely gorgeous diffuser

Great diffuser bottle

Quality-Overall20%−0.05

are well made

Excellent product

Good Quality

Smell9%−0.03

has a nice fruity aroma

my house smells great

lovely fragrance to the room

Value For Money9%−0.13

Well made for the price

Great value

Good value for money

Size-Overall8%−0.04

Just the correct size

the lids fit neatly

The screw tops all fit perfectly

Return

0.8% Return rate 57% Fixable by listing

Size-Overall33%▇▆▄▁▇█
Color20%▁▆▁▁█▄

colour which is a shame

Bit annoyed that the reeds are all different colours

Diffuse Mechanism17%▁▅█▆▁▂

These are not the best diffuser bottles in terms of quality

They absolutely empty the diffuser of oil in no time

Value For Money11%█▁▁▁▁▁

I think they are quite expensive at £18.99 as they are very basic

It is a bit pricey

Not what I expected for the price

Design-Overall4%▁▁█▅▁▁

FAQ

Common Reed Diffuser Bottles questions

Answered from the same tracked data.