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Red Yeast Rice

Fail

Demand is soft, at -32.6% this quarter, so Red Yeast Rice is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£97K/yr64K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
77%top-5 click share · 12 brands · 15 sellers

Flapen Score

Red Yeast Rice against its category

The dotted line is the Health & Personal Care average. Past it, Red Yeast Rice is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Yeast Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Yeast Rice 64K times last year and spent an estimated £97K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
10.7%
Market size, estimated
£97Ka year
Peak month
April1.6× the quietest month
Top search term
red yeast rice28K searches a year

02 · Price

A sale here is worth £14.05.

Listings sell for £14.05 on average, from £7.92 to £24.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.05 that is £4K to £7K a year per listing.

Average price
£14.05under the $15 to $100 sweet spot
Price range
£7.92–£24.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #24 within Herbal Supplements. It carries 609 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#24in Herbal Supplements
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
609per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Red Yeast Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

  • Laboratoires Nutrimea32%
  • Health4All23%
  • Zenement12%
  • Insynergy Labs8%
  • BANDINI5%
  • NEO-NUTRITION4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Red Yeast Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Red Yeast Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red yeast rice28K/yr
  • red yeast rice - cholesterol lowering supplement15K/yr
  • red rice yeast tablets for cholesterol9K/yr
  • red rice yeast4K/yr
  • red yeast rice capsules4K/yr
  • resona red yeast rice cleanse4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Yeast Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heart Health29%+1.17

Three years ago my cholesterol levels were creeping up

Unfortunately these did nothing to reduce my Colestoral

Cholesterol

Age Suitability17%−0.12

This should not be taken if over the age of 70

Blood Pressure17%−0.12

No good if you're on blood pressure medication

No if you're on blood pressure meds

Side Effects3%−0.13

The first bottle I had gave me no side effects however the second bottle Ive been taking for a couple of months

Dosage3%+0.27

not sure whether these are stronger than the first bottle I had

Love

Heart Health24%+1.17

very effective in reducing chlesterol

then maintain cholesterol

They really work reducing cholesterol

Quality-Overall19%+1.28

Good quality

Great product

This product is amazing

Value For Money15%+0.16

Great value for money

Good value

Well worth buying

Vitamin8%+0.69

better than statins

For me its an essential daily dietary supplement

this seems like a decent supplement

Efficiency7%+0.59

It works - Test results are proving it

Actually worked

FAQ

Common Red Yeast Rice questions

Answered from the same tracked data.