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Red Yeast Rice

Fail

Demand is soft, at -32.6% this quarter, so Red Yeast Rice is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£97K/yr64K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
77%top-5 click share · 12 brands · 15 sellers

Flapen Score

Red Yeast Rice against its category

The dotted line is the Health & Personal Care average. Past it, Red Yeast Rice is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Yeast Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Yeast Rice 64K times last year and spent an estimated £97K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
10.7%
Market size, estimated
£97Ka year
Peak month
April1.6× the quietest month
Top search term
red yeast rice28K searches a year

02 · Price

A sale here is worth £14.05.

Listings sell for £14.05 on average, from £7.92 to £24.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.05 that is £4K to £7K a year per listing.

Average price
£14.05under the $15 to $100 sweet spot
Price range
£7.92–£24.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #24 within Herbal Supplements. It carries 609 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#24in Herbal Supplements
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
609per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Red Yeast Rice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

15

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

15%

  • Laboratoires Nutrimea32%
  • Health4All23%
  • Zenement12%
  • Insynergy Labs8%
  • BANDINI5%
  • NEO-NUTRITION4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Red Yeast Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Red Yeast Rice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red yeast rice28K/yr
  • red yeast rice - cholesterol lowering supplement15K/yr
  • red rice yeast tablets for cholesterol9K/yr
  • red rice yeast4K/yr
  • red yeast rice capsules4K/yr
  • resona red yeast rice cleanse4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Yeast Rice

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Heart Health”
29%of negative reviews mention “Heart Health”
0.2%of orders come back
“Three years ago my cholesterol levels were creeping up”
A buyer, on “Heart Health”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Red Yeast Rice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data