red yeast rice
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good609.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.05avg listing price — sweet spot $15–$100
Price range
Good£7.92–£24.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£97K£97K/yr · 64K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red yeast rice is a £97K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
red yeast rice market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £84K–£112K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 13.3%
- Avg brand age
- 57 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
15%
- Laboratoires Nutrimea32%
- Health4All23%
- Zenement12%
- Insynergy Labs8%
- BANDINI5%
- NEO-NUTRITION4%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top red yeast rice search terms
- red yeast rice28K/yr
- red yeast rice - cholesterol lowering supplement15K/yr
- red rice yeast tablets for cholesterol9K/yr
- red rice yeast4K/yr
- red yeast rice capsules4K/yr
- resona red yeast rice cleanse4K/yr
Top red yeast rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Yeast Rice - Plant Sterols - Enriched with Coenzyme Q10-90 Vegan Capsules - 3 Month Supply - Gluten Free - Plant-Based Supplement - Daily Nutrition - French Expertise - Nutrimea
Laboratoires Nutrimea£17.144.4★653 rev
Red Yeast Rice with CoQ10 2.99 monacolin k 150 Tablets 5 Months Supply
Health4All£8.074.4★198 rev
Red Yeast Rice 540 Vegan Tablets | Provides 2.9mg Monacolin K Enriched with Coenzyme Q10 and Vitamin B3 | Citrinin Free | Zenement
Zenement£17.184.4★5,214 rev
Red Yeast Rice with CoQ10 & Alpha Liopic Acid (3 Cholesterol Lowering Ingredients) Supplement Coenzyme Q10 Red Yeast Cholesterol Lowering Supplements 120 Vegan Capsules
Insynergy Labs£24.164.7★55 rev
Bandini Red Yeast Rice from Monascus purpureus | 180 Easy-to-Swallow Tablets (6 Months) 99.7mg red Rice - 2.9mg Monacolin K | No fillers 100% Vegan Non-GMO Laboratory Tested
BANDINI£12.654.5★630 rev
Newest
by launch date
Red Yeast Rice with CoQ10 (Cholesterol Lowering Ingredients) Supplement Coenzyme Q10 Red Yeast Cholesterol Lowering Supplements 60 Vegan Capsules Highest Concentration of Monacolin K
NEO-NUTRITION£7.9212 rev
Red Yeast Rice | Traditional Fermented Extract | One-a-Day Capsule | Vegan & Vegetarian Friendly | 120 Capsules = 4 Months Supply | GMP-Certified & UK-Made
Simply Supplements£13.9413 rev
Red Yeast Rice 1200mg | 120 Red Yeast-Rice Capsules | 4 Months Supply 1-A-Day | High Strength Monacolin K with CoQ10 | Liposomal Max Absorption Formula | No Artificial Fillers Vegan UK Company
MetaSuperfoods£9.475 rev
Red Yeast Rice with CoQ10 2.99 monacolin k 150 Tablets 5 Months Supply
Health4All£8.07198 rev
Solaray Red Yeast Rice Extract 600mg 90 Vegan Capsules
SOLARAY£14.3357 rev
Trending
90-day click momentumRed Yeast Rice 1200mg | 120 Red Yeast-Rice Capsules | 4 Months Supply 1-A-Day | High Strength Monacolin K with CoQ10 | Liposomal Max Absorption Formula | No Artificial Fillers Vegan UK Company
MetaSuperfoods£9.475.0★
Bandini Red Yeast Rice from Monascus purpureus | 180 Easy-to-Swallow Tablets (6 Months) 99.7mg red Rice - 2.9mg Monacolin K | No fillers 100% Vegan Non-GMO Laboratory Tested
BANDINI£12.654.5★
Red Yeast Rice with CoQ10 (Cholesterol Lowering Ingredients) Supplement Coenzyme Q10 Red Yeast Cholesterol Lowering Supplements 60 Vegan Capsules Highest Concentration of Monacolin K
NEO-NUTRITION£7.924.4★
NaturesPlus Source of Life Garden Red Yeast Rice Capsules - Organic Red Yeast Rice Supplement with Monacolins - One A Day Vegan Gluten Free - 60 Capsules
Nature's Plus£20.164.6★
Red Yeast Rice with CoQ10 2.99 monacolin k 150 Tablets 5 Months Supply
Health4All£8.074.4★
What buyers say about red yeast rice
What buyers praise and complain about, mined from review topics.What buyers love
“very effective in reducing chlesterol”
“Good quality”
“Great value for money”
“better than statins”
“It works - Test results are proving it”
“I will continue taking RYR”
“Easy enough to take”
“Value for money easy to swallow”
“Zero side effects, which is the bar these days”
“For me its an essential daily dietary supplement”
What buyers complain about
“Three years ago my cholesterol levels were creeping up”
“This should not be taken if over the age of 70”
“No good if you're on blood pressure medication”
“The first bottle I had gave me no side effects however the second bottle Ive been taking for a couple of months”
“not sure whether these are stronger than the first bottle I had”
“Made me very dizzy”
“not sure whether these are stronger than the first bottle I had”
Common questions
- Is red yeast rice profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the red yeast rice niche?
- 12 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in red yeast rice?
- Top complaints mined from reviews: Heart Health, Age Suitability, Blood Pressure. The return rate is 0.2%.
- When does demand for red yeast rice peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the red yeast rice niche?
- Listings span £7.92–£24.16; the average listing price is £14.05 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.