Is reach toothbrush firm profitable to sell on Amazon United Kingdom?

The niche generates £105K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (38/100).

How competitive is the reach toothbrush firm niche?

4 brands and 37 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in reach toothbrush firm?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Oral Hygiene. The return rate is 0.1%.

When does demand for reach toothbrush firm peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the reach toothbrush firm niche?

Listings span £2.49–£17.90; the average listing price is £7.97 (sweet spot $15–$100). The average incumbent carries 1,286 reviews — the moat a new listing must climb.

reach toothbrush firm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good1,285.5

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Market size

Okay£105K

£105K/yr · 65K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£7.97

avg listing price — sweet spot $15–$100

Price range

Bad£2.49–£17.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, reach toothbrush firm is a £105K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

reach toothbrush firm market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £120K–£159K; units × avg price
Conversion rate: 20.2%
Avg BSR: #76
Page quality: 0%
Prime: 92%
Sponsored: 50%
Out of stock: 11.5%
Avg brand age: 48 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Reach53%
UVUBXT28%
Hadco12%
Generic8%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +4.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top reach toothbrush firm search terms

reach toothbrush firm41K/yr +3.1%21.6% conv.
reach toothbrush21K/yr +8.1%16.0% conv.
reach firm toothbrush3K/yr +4.4%20.2% conv.

All search terms

Top reach toothbrush firm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Interdental Toothbrush Firm Full Head Pack of 8 (4 x Twin Packs)

UVUBXT£6.034.7★1,429 rev

REACH Essential Care Interdental Firm Toothbrush Duo Pack x 2 Full Head Hard Bristle Manual Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care

Reach£5.844.7★2,822 rev

REACH Essential Care Interdental Medium Toothbrush Duo Pack x 3 Full Head Hard Bristle Manual Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care

Reach£5.064.7★961 rev

Reach Duo Medium Toothbrush: Dual-Action Cleaning for a Brighter Smile

Reach£2.494.6★67 rev

Reach Essential Care Interdental Toothbrush Firm Full Head Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care 5X Twin Pack (10 Brushes)

Generic£8.495.0★7 rev

Newest

by launch date

Reach Essential Care Interdental Toothbrush Firm Full Head Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care 5X Twin Pack (10 Brushes)

Generic£8.497 rev

3mo ago

4 Pack Bundle -HadcoReach Interdental Toothbrush Firm Full Head (4 x Twin Packs). (Firm) A Hadco Bundle.

Hadco£7.5642 rev

1y ago

4 Pack Bundle - HadcoReach Interdental Toothbrush Medium Full Head (4 x Twin Packs). (Medium) A Hadco Bundle.

Hadco£7.63211 rev

1y ago

Reach Duo Medium Toothbrush: Dual-Action Cleaning for a Brighter Smile

Reach£2.4967 rev

2y ago

REACH Essential Care Interdental Firm Toothbrush Duo Pack x 2 Full Head Hard Bristle Manual Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care

Reach£5.842,822 rev

4y ago

What buyers say about reach toothbrush firm

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene36%

“Clean mouth”

Value For Money18%

“Worth it - Definitely”

Quality-Overall15%

“Excellent Quality”

Advertised Vs Actual Product5%

“As advertised”

Strength3%

“Nice and firm”

Ease Of Cleaning3%

“Cleans effectively”

Brush Quality2%

“Excellent brush always used this type”

Tooth Brightening2%

“Scrubbing teeth”

Cleansing2%

“look so clean my number one toothbrushes will continue to used these”

Soft Feel2%

“Nice and firm”

What buyers complain about

Color25%

“Got two pairs of the same colour - not convenient for a family”

Advertised Vs Actual Product17%

“Misleading”

Oral Hygiene14%

“it really wasn't cleaning my teeth”

Durability8%

“they do not last as long”

Ease Of Cleaning6%

“it really wasn't cleaning my teeth”

Top return reasons

Soft Feel27%

Maintenance And Repair18%

Tooth Sensitivity18%

Hard Feel14%

Oral Hygiene9%

Moist/Dry9%