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Reach Toothbrush Firm

Fail

The top 5 brands take 100% of clicks, so Reach Toothbrush Firm is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£105K/yr65K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
73%top-5 click share · 4 brands · 37 sellers

Flapen Score

Reach Toothbrush Firm against its category

The dotted line is the Health & Personal Care average. Past it, Reach Toothbrush Firm is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reach Toothbrush Firm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reach Toothbrush Firm 65K times last year and spent an estimated £105K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

20.2% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
20.2%
Market size, estimated
£105Ka year
Peak month
July1.3× the quietest month
Top search term
reach toothbrush firm41K searches a year

02 · Price

A sale here is worth £7.97.

Listings sell for £7.97 on average, from £2.49 to £17.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.97 that is £8K to £10K a year per listing.

Average price
£7.97under the $15 to $100 sweet spot
Price range
£2.49–£17.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #76 within Dental Care. It carries 1,286 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
11.5%
Average rank
#76in Dental Care
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,286per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Reach Toothbrush Firm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Reach53%
  • UVUBXT28%
  • Hadco12%
  • Generic8%

Demand

Reach Toothbrush Firm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Prime Day '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Reach Toothbrush Firm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reach toothbrush firm41K/yr
  • reach toothbrush21K/yr
  • reach firm toothbrush3K/yr

Reviews and returns

What reviews say buyers love and hate about Reach Toothbrush Firm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color25%−0.04

Got two pairs of the same colour - not convenient for a family

the colours advertised by the seller are not what I received

Colours not as advertised

Advertised Vs Actual Product17%−0.10

Misleading

Oral Hygiene14%+2.23

it really wasn't cleaning my teeth

fill your mouth with bristles

Durability8%+0.20

they do not last as long

Ease Of Cleaning6%+0.27

it really wasn't cleaning my teeth

Love

Oral Hygiene36%+2.23

Clean mouth

Perfect its a tooth brush

Happy with Toothbrushes

Value For Money18%+1.10

Worth it - Definitely

Excellent price

Excellent value for money

Quality-Overall15%−0.05

Excellent Quality

Great Product

Good products

Advertised Vs Actual Product5%−0.10

As advertised

Exactly what I wanted

item as described

Strength3%−0.01

Nice and firm

Perfect firmness

Love these just right firmness

Return

0.1% Return rate 5% Fixable by listing

Soft Feel27%▁█▁▁█▆
Maintenance And Repair18%██▁▁▁▁
Tooth Sensitivity18%▁▁▁█▁▃
Hard Feel14%█▁▁▁▁▃
Oral Hygiene9%▁▁█▁▁▁

it really wasn't cleaning my teeth

fill your mouth with bristles

FAQ

Common Reach Toothbrush Firm questions

Answered from the same tracked data.