Razors Women
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Razors Women is a Maybe.
- Flapen Score
- 58 / 100Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 4858
- Market size
- £2.1M/yr2.2M searches / yr
- 90-day growth
- +21.3%search demand this quarter
- Competition
- 47%top-5 click share · 5 brands · 70 sellers
Flapen Score
Razors Women against its category
The dotted line is the Health & Personal Care average. Past it, Razors Women is stronger. Inside it, weaker.
Market
The Razors Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Razors Women 2.2M times last year and spent an estimated £2.1M. All 5 brands take every click. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +21.3%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £2.1Ma year
- Peak month
- July1.7× the quietest month
- Top search term
- razors women640K searches a year
02 · Price
A sale here is worth £7.13.
Listings sell for £7.13 on average, from £1.77 to £19.48. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At £7.13 that is £43K to £57K a year per listing.
- Average price
- £7.13under the $15 to $100 sweet spot
- Price range
- £1.77–£19.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £43K–£57K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Shaving & Hair Removal. It carries 5,237 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Shaving & Hair Removal
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,237per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Razors Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BIC Miss Soleil Razors Women - Triple Blade Disposable Womens Razors with Pink Flower Handles - Pack of 4
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 13,045
- Age
- 14y ago
BIC Miss Soleil Razors Women - Flower Handle Style - Triple Blade Stainless Steel Lady Shaver - Pack of 8
- Price
- £3.92
- Rating
- 4.5/5
- Reviews
- 13,045
- Age
- 7y ago
Gillette Venus ComfortGlide Womens Razor Spa Breeze - 3 Refill Razor Cartridges Reusable Metal Handle and Shower Holder
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 10,935
- Age
- 8y ago
Wilkinson myIntuition Smooth Sensitive Quattro Womens Disposable Razors Hair Removal Touch of Aloe Vera Shavers for Routine Grooming 3 Pack
- Price
- £2.80
- Rating
- 4.4/5
- Reviews
- 1,261
- Age
- 3y ago
Gillette Venus Extra Smooth Swirl Womens Razor 3 Refill Razor Cartridges Pivoting Reusable Handle and Shower Holder
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 6,057
- Age
- 8y ago
Trending
90-day click momentum
Wilkinson Sword Intuition 2in1 Soap & Shave Nourishing Razors for Women Built-in Vegan Soap Womens Razor Handle Plus 1 Blade Refill
- Price
- £4.45
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 6mo ago
Wilkinson Sword Intuition Quattro Sensitive Skin Razors for Women Starter Pack Womens Razor Handle Plus 5 Blade Refills
- Price
- £9.07
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 5mo ago
by Amazon Womens 5 blade razor with 7 refills
- Price
- £7.28
- Rating
- 4.2/5
- Reviews
- 7,171
- Age
- 4y ago
BIC Miss Soleil Razors Women - Flower Handle Style - Triple Blade Stainless Steel Lady Shaver - Pack of 8
- Price
- £3.92
- Rating
- 4.5/5
- Reviews
- 13,045
- Age
- 7y ago
Gillette Venus Extra Smooth Swirl Womens Razor 1 Refill Razor Cartridges Pivoting Reusable Handle and Shower Holder
- Price
- £5.44
- Rating
- 4.7/5
- Reviews
- 6,057
- Age
- 3y ago
Newest
by launch dateWilkinson Sword Intuition Quattro Sensitive Skin Razors for Women Starter Pack Womens Razor Handle Plus 5 Blade Refills
- Price
- £9.07
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 5mo ago
Wilkinson Sword Intuition 2in1 Soap & Shave Nourishing Razors for Women Built-in Vegan Soap Womens Razor Handle Plus 1 Blade Refill
- Price
- £4.45
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 6mo ago
WILKINSON SWORD Intuition Comfort Xtreme for Women | Disposable Razors | Flexible Blades | Hydrating Aloe Vera Strips | Pack of 6 Razors + 2 Free
- Price
- £4.77
- Rating
- 4.5/5
- Reviews
- 853
- Age
- 2y ago
Wilkinson myIntuition Smooth Sensitive Quattro Womens Disposable Razors Hair Removal Touch of Aloe Vera Shavers for Routine Grooming 3 Pack
- Price
- £2.80
- Rating
- 4.4/5
- Reviews
- 1,261
- Age
- 3y ago
Gillette Venus Comfortglide Spa Breeze Womens Razor Blade Refills Pack of 10-3 Built-in Blades for a Smooth Close Shave that Lasts
- Price
- £18.90
- Rating
- 4.7/5
- Reviews
- 3,223
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
0%
- BIC39%
- Gillette Venus27%
- Wilkinson Sword17%
- by Amazon15%
- Gillette2%
- Open — no brand owns it (0%)
Demand
Razors Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Razors Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- razors women640K/yr
- razor465K/yr
- razors313K/yr
- womens razors208K/yr
- ladies razors115K/yr
- womens razor93K/yr
- womens razors for shaving84K/yr
- ladies razor39K/yr
- ladies razors sensitive skin37K/yr
- lady razors for women32K/yr
Reviews and returns
What reviews say buyers love and hate about Razors Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
face cuts
I have never cut myself as badly
Cause cuts
Shocked at reduced quality
Not comparable to other brands - POOR
Bad Quality
Waste of money
expensive
Price increase
Another issue was irritation
gave me a rash
Likely to irritate sensitive skin
the soapy bits don't last very long
But don't last very long
only last a few shaves
Love
Comfortable shave
Clean shave
Easy shave
Best value
Good value for money
Great deal
Good quality blades
Excellent product
Quality blades
So smooth
Smooth shave
My skin feels soft and smooth,
Easy to handle
Easy to use
easy to hold
Return
0.1% Return rate 30% Fixable by listing
face cuts
I have never cut myself as badly
Cause cuts
A bad fit
Perhaps a little large
The razor head was not a good fit
Waste of money
expensive
Price increase
Shocked at reduced quality
Not comparable to other brands - POOR
Bad Quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Razors Women questions
Answered from the same tracked data.