Razors Women

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+21.3%

Conversion, latest week

13.0%

Market size, estimated

£2.1Ma year

Peak month

July1.7× the quietest month

Top search term

razors women640K searches a year

Listings sell for £7.13 on average, from £1.77 to £19.48. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At £7.13 that is £43K to £57K a year per listing.

Average price

£7.13under the $15 to $100 sweet spot

Price range

£1.77–£19.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

£43K–£57K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Shaving & Hair Removal. It carries 5,237 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#14in Shaving & Hair Removal

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,237per listing

Listings tracked

28

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months