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Rabbit Vibrrator

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -11.0% this quarter, so Rabbit Vibrrator is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£227K/yr331K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
63%top-5 click share · 13 brands · 42 sellers

Flapen Score

Rabbit Vibrrator against its category

The dotted line is the Health & Personal Care average. Past it, Rabbit Vibrrator is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Vibrrator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Vibrrator 331K times last year and spent an estimated £227K. The top 5 brands take 81% of clicks. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
3.6%
Market size, estimated
£227Ka year
Peak month
June1.8× the quietest month
Top search term
rabbit vibabrator for women108K searches a year

02 · Price

A sale here is worth £19.01.

Listings sell for £19.01 on average, from £9.94 to £37.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £19.01 that is £5K to £10K a year per listing.

Average price
£19.01inside the $15 to $100 sweet spot
Price range
£9.94–£37.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #0 within Sex & Sensuality. It carries 245 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#0in Sex & Sensuality
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
245per listing
Listings tracked
18

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Rabbit Vibrrator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£45K£68K£91K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

42

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Lolitree31%
  • FIDECH25%
  • Lovehoney10%
  • Lotusblooms8%
  • Vooloka7%
  • SAMCHEON6%
  • Open — no brand owns it (7 brands, 13%)

Demand

Rabbit Vibrrator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Rabbit Vibrrator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit vibabrator for women108K/yr
  • rabbit vibrator61K/yr
  • rampant rabbit vibrator12K/yr
  • rabbit vibabrator27K/yr
  • rabbit sex toy25K/yr
  • vibrator rabbit18K/yr
  • rabbit dildo18K/yr
  • ann summers toys15K/yr
  • ann summers vibrator11K/yr
  • dildo rabbit6K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Vibrrator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging13%−0.12

I'm very disappointed as the machine has no way of recharging because I only have a tablet

Not charging

The product will not recharge

Durability10%−0.10

Breaks after a few uses

Stopped working after few times

Does not last

Value For Money7%

Waste of money

not worth the money,🥺,

Not good value

Size-Overall7%−0.01

so it's not fit for purpose

Too big

Small

Vibration/Speed Control4%

Beginner friendly however wont give you a blind blowing O. Not very strong vibrations

the vibration stopped working

vibrations are barely there and only in the rabbit part now, barely works and since its been 5 days over the refund policy, I cannot get a return

Love

Fun/Entertainment Experience17%+1.55

Unique and fun

Fun toy

GREAT FUN

Quality-Overall12%+0.56

Good quality

Overall it feels well made

Great toy, really good quality

Value For Money9%

Worth every penny

Excellent value

Good price

Vibration/Speed Control7%

Good vibrations

Great vibrator

vibration is strong

Charging6%−0.12

Easy to charge

charges quickly

Easy charging

FAQ

Common Rabbit Vibrrator questions

Answered from the same tracked data.