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pygeum

Skip it

A small market ($56K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 17Conversion 96Competition 18Returns 99Price range 36Avg price 65Brand share 34Review moat 96Quality gap 73

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Review moat

Incredible81.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.83

avg listing price — sweet spot $15–$100

Price range

Okay£8.12–£18.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Market size

Bad£56K

£56K/yr · 31K searches

According to Flapen's Amazon United Kingdom niche tracking, pygeum is a £56K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

pygeum market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
£41K–£55K
units × avg price
Conversion rate
13.0%
Avg BSR
#274
Page quality
0%
Prime
90%
Sponsored
90%
Out of stock
11.2%
Avg brand age
33 months
Avg seller age
171 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

9

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • Vinco Supplements45%
  • ALZURO LABS17%
  • ECO-VITS10%
  • Simple Science7%
  • Hepatica6%
  • ProBotanics5%
  • Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -16.4% search growth over the last 90 days.
800600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Top pygeum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£8K30%£17K45%£25K60%£34K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about pygeum

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“- The presentation is really smart and modern, and the jar looks and feels like a quality product rather than a cheap tub”

Ease Of Chewing/Swallowing9%

“Easy to swallow”

Ease Of Use7%

“Simple as that”

Value For Money7%

“the price is fair”

Efficiency7%

“appear to work ok”

Side Effects5%

“they havent caused me any aftertaste or discomfort so far”

Sleep Quality4%

“since taking these I'm happily sleeping through the night again”

Advertised Vs Actual Product4%

“They do what they are supposed to do”

Regulates Digestion3%

“Simple Science Pygeum Africanum for Prostrate Bladder support well i tried it for over a month”

Strength3%

“effectiveness”

What buyers complain about

Functionality-Overall39%

“Didnt seem to have any effect”

Dosage14%

“I saw 100% no difference in regularity or amount. indication of your prostate enlarging”

Taste-Overall6%

“Easy, tasteless, pill to swallow”

Sleep Quality3%

“mainly occasionally having to get up in the night to pee”

Side Effects3%

“No effect at all”

Visibility3%

“As with any such product it takes time to see any effect”

Size-Overall3%

“the difference is so small I can't detect it”

Accuracy-Overall3%

“so its far too early to make any bold claims about results”

Common questions

Is pygeum profitable to sell on Amazon United Kingdom?
The niche generates £56K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (47/100).
How competitive is the pygeum niche?
9 brands and 9 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in pygeum?
Top complaints mined from reviews: Functionality-Overall, Dosage, Taste-Overall. The return rate is 0.1%.
When does demand for pygeum peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the pygeum niche?
Listings span £8.12–£18.82; the average listing price is £13.83 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.