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Pygeum

Fail

Shoppers spend only $56K a year here, so Pygeum is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£56K/yr31K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
79%top-5 click share · 9 brands · 9 sellers

Flapen Score

Pygeum against its category

The dotted line is the Health & Personal Care average. Past it, Pygeum is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pygeum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pygeum 31K times last year and spent an estimated £56K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
13.0%
Market size, estimated
£56Ka year
Peak month
January1.4× the quietest month
Top search term
pygeum21K searches a year

02 · Price

A sale here is worth £13.83.

Listings sell for £13.83 on average, from £8.12 to £18.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £13.83 that is £3K to £7K a year per listing.

Average price
£13.83under the $15 to $100 sweet spot
Price range
£8.12–£18.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #274 within Over-the-Counter Medication. It carries 81 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
11.2%
Average rank
#274in Over-the-Counter Medication
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
81per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pygeum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

9

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • Vinco Supplements45%
  • ALZURO LABS17%
  • ECO-VITS10%
  • Simple Science7%
  • Hepatica6%
  • ProBotanics5%
  • Open — no brand owns it (3 brands, 11%)

Demand

Pygeum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Pygeum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall39%−0.11

Didnt seem to have any effect

Do not buy this product it does not work

not in a position to vouche for it's efficacy

Dosage14%+0.56

I saw 100% no difference in regularity or amount. indication of your prostate enlarging

I find myself taking 2 doses sometimes

Taste-Overall6%−0.07

Easy, tasteless, pill to swallow

Sleep Quality3%+0.22

mainly occasionally having to get up in the night to pee

Side Effects3%−0.13

No effect at all

not even side effects

checked for side effects on the web. not much to report

Love

Quality-Overall20%−0.08

- The presentation is really smart and modern, and the jar looks and feels like a quality product rather than a cheap tub

Overall, it is a solid, clean supplement with a good strength and a nice level of quality throughout

excellent product

Ease Of Chewing/Swallowing9%+0.63

Easy to swallow

the small capsules are easy to swallow with water no taste or bitterness

The tablets are small, odourless, tasteless and easy to swallow

Ease Of Use7%−0.05

Simple as that

which makes it easy to stay consistent

Easy capsules to take

Value For Money7%−0.06

the price is fair

good value for money

Reasonably priced

Efficiency7%+0.78

appear to work ok

That product works

FAQ

Common Pygeum questions

Answered from the same tracked data.